Managing Your Funeral Home's Social Media Presence - OGR

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Learn how your funeral home can get ahead on Facebook and social media.

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  • Currently live up in the foothills of the Rockies, in Boulder, CO
  • Why have I staked so much of myself & company in Facebook and social media?
  • I know some are wondering, mostly teens?
  • Add location via FourSquareInstagrampics will then be able to choose your location when they take a photoAll pics tagged with your location will be aggregated in your location profile
  • Timely events see 90% more engagement than others posts on those days
  • Managing Your Funeral Home's Social Media Presence - OGR

    1. 1. Going Viral Managing and Growing Your Social Presence Zachary Garbow Co-founder, Funeral Innovationshttp://facebook.com/funeralinnovations
    2. 2. Boulder, Colorado
    3. 3. 100+ United States Patents
    4. 4. (Silicon Valley) Experience Matters
    5. 5. WhySocial Media?
    6. 6. Change is coming tothis industry… Will it pass you by?
    7. 7. What is Social? Sharing Discussion Distribution Personality
    8. 8. The Social PlayersThe Leader The Local The VisualistThe Contender The Veteran The Glue
    9. 9. Evolve Your Marketing
    10. 10. 600 700 900Million
    11. 11. 13%of world’spopulation
    12. 12. The Impact is Huge
    13. 13. % Obituary Traffic from Facebook
    14. 14. Fact or Fiction?Facebook users are mostly young
    15. 15. Fiction!35+ = 75%45+ = 45%55+ = 23%
    16. 16. The Value1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”
    17. 17. “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
    18. 18. Introduction to Facebook Pages
    19. 19. Creating a Cover Photowww.pagemodo.com/welcome/cover-photos
    20. 20. Admin Roles
    21. 21. Becoming a Fan (from Facebook)
    22. 22. Becoming a Fan (from website)
    23. 23. Viral Marketing
    24. 24. Is Your Facebook Page a Ghost Town?
    25. 25. Or Community Center?
    26. 26. You Need a Strategy1.Grow 2.Engage 3.Convert
    27. 27. Grow your fan base(10 tricks)
    28. 28. Fact or FictionGiving Away an iPad is an EffectiveStrategy to Gain Fans
    29. 29. 1 Invite Friends & Share
    30. 30. 2 Promote on Your Websitehttps://developers.facebook.com/docs/reference/plugins/like-box/
    31. 31. 3 Share Good Content
    32. 32. 4 Link in Email Signature
    33. 33. 5 Add to Business Card
    34. 34. 6 Link In Obituary Emails
    35. 35. 7 “Fan-Gating”
    36. 36. 8 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
    37. 37. + Bonus Tips! Get 12 more secrets to grow your Facebook Fans:http://facebook.com/funeralinnovations
    38. 38. Engageyour fans
    39. 39. The Timeline• Engagement is key!• What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
    40. 40. Rule of Thirds Your YourBusiness Industry Your Fans
    41. 41. 1 Keep Posts Short 60% more likes, comments and shares than longer ones
    42. 42. 2 Post Photos 120 – 180% more engagement
    43. 43. Instagram It!3 Other ideas for photos? Facilities Events Products Flowers
    44. 44. 4 “360 Panorama” http://360.io/TGxf2H
    45. 45. 5 Post Videos
    46. 46. 6 Just Ask
    47. 47. 7 Post About Timely EventsPosts mentioning Independence Day around 4th of July had 90% more engagement
    48. 48. 8 Respond (Quickly)
    49. 49. 9 See What Works, Doesn’t
    50. 50. + Bonus Tips!Get more secrets, including best timeof day and days of the week to post:http://facebook.com/funeralinnovations
    51. 51. Convert andmonetize
    52. 52. Fact or Fiction? Your Facebook Strategy Should beFocused on Branding and Awareness Rather Than Sales
    53. 53. Market Pre-planning
    54. 54. Make it Easy
    55. 55. Flowers & Keepsakes
    56. 56. Results Does it work?
    57. 57. Proof is in the Data
    58. 58. Facebook Power Rankingshttp://funeralinnovations.com/power-rankings/
    59. 59. Build your own unique schedule of postsSubscribe to feeds ofcontent you Customize like your scheduled posts Automatically publishes to Facebook on schedule!
    60. 60. Summary• Evolve Your Marketing w/ Facebook• Need a strategy – Grow Your Audience – Engage Your Fans – Convert into customers & evangelists• Use tools to make it easier• Start NOW!
    61. 61. Questions/Comments? zack@funeralinnovations.comhttp://facebook.com/funeralinnovations http://funeralinnovations.com/social

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