Go Viral! Facebook for the Funeral Industry

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Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

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  • Let me tell you a story…
  • Each share worth around 30 clicks or more!
  • More details on these tips + 8 more!
  • Go Viral! Facebook for the Funeral Industry

    1. 1. Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovationshttp://facebook.com/funeralinnovations
    2. 2. (Silicon Valley) Experience Matters
    3. 3. 600 750 800Million
    4. 4. 11%of world’spopulation
    5. 5. % Obituary Traffic from Facebook
    6. 6. “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
    7. 7. Introduction to Facebook Pages
    8. 8. Maquoketa, Iowa Pop 6,112
    9. 9. With a captive audience of1,000+ peopledo you think you could findsomething to say?
    10. 10. Why Facebook?1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf
    11. 11. Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize
    12. 12. Is Your Facebook Page a Ghost Town?
    13. 13. Or Community Center?
    14. 14. Becoming a Fan
    15. 15. The Wall
    16. 16. Vanity URL• Need 25 Fans• Go to: https://www.facebook.com/username/• Once set, you cannot change!
    17. 17. Grow your fan base(10 tricks)
    18. 18. 1 Invite Your Friends
    19. 19. 2 Promote on your Website
    20. 20. 3 Share Good Content
    21. 21. 4 Link in Email Signature
    22. 22. 5 Add to Business Cards
    23. 23. 6 Add Link to Obit Emails
    24. 24. “Fan-Gating”7
    25. 25. 8 Facebook Comments
    26. 26. 9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
    27. 27. 10 Facebook Ads1 2 Can you guess which did best?3 4
    28. 28. + Bonus Tips! Get 13 more secrets to grow your Facebook Fans:http://facebook.com/funeralinnovations
    29. 29. Engageyour fans
    30. 30. Get Out of the Box
    31. 31. Apps
    32. 32. The News Feed• Engagement is key!• What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
    33. 33. 1 Keep Posts Short 60% more likes, comments and shares than longer ones
    34. 34. 2 Add Photos 120 – 180% more engagement
    35. 35. 3 Add Videos
    36. 36. 4 Just Ask!
    37. 37. 5 Post About Timely EventsPosts mentioning Independence Day around 4th of July had 90% more engagement
    38. 38. 6 Respond (Quickly)
    39. 39. 7 See What Works, Doesn’t
    40. 40. + Bonus Tips!Get more secrets, including best timeof day and days of the week to post:http://facebook.com/funeralinnovations
    41. 41. Market andmonetize
    42. 42. Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!
    43. 43. Market Pre-planning
    44. 44. Online Sales – Products & Flowers
    45. 45. Local Deals Partner with local businesses to advertise discounts on theirproducts/services to your Facebook Fans
    46. 46. www.ficopilot.com
    47. 47. “I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins
    48. 48. Questions/Comments zack@funeralinnovations.comhttp://facebook.com/funeralinnovations

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