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Go Viral! Facebook for the Funeral Industry
 

Go Viral! Facebook for the Funeral Industry

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Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your ...

Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

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  • Each share worth around 30 clicks or more!
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Go Viral! Facebook for the Funeral Industry Go Viral! Facebook for the Funeral Industry Presentation Transcript

  • Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovationshttp://facebook.com/funeralinnovations
  • (Silicon Valley) Experience Matters
  • 600 750 800Million
  • 11%of world’spopulation
  • % Obituary Traffic from Facebook
  • “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
  • Introduction to Facebook Pages
  • Maquoketa, Iowa Pop 6,112
  • With a captive audience of1,000+ peopledo you think you could findsomething to say?
  • Why Facebook?1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf
  • Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize
  • Is Your Facebook Page a Ghost Town?
  • Or Community Center?
  • Becoming a Fan
  • The Wall
  • Vanity URL• Need 25 Fans• Go to: https://www.facebook.com/username/• Once set, you cannot change!
  • Grow your fan base(10 tricks)
  • 1 Invite Your Friends
  • 2 Promote on your Website
  • 3 Share Good Content
  • 4 Link in Email Signature
  • 5 Add to Business Cards
  • 6 Add Link to Obit Emails
  • “Fan-Gating”7
  • 8 Facebook Comments
  • 9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
  • 10 Facebook Ads1 2 Can you guess which did best?3 4
  • + Bonus Tips! Get 13 more secrets to grow your Facebook Fans:http://facebook.com/funeralinnovations
  • Engageyour fans
  • Get Out of the Box
  • Apps
  • The News Feed• Engagement is key!• What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
  • 1 Keep Posts Short 60% more likes, comments and shares than longer ones
  • 2 Add Photos 120 – 180% more engagement
  • 3 Add Videos
  • 4 Just Ask!
  • 5 Post About Timely EventsPosts mentioning Independence Day around 4th of July had 90% more engagement
  • 6 Respond (Quickly)
  • 7 See What Works, Doesn’t
  • + Bonus Tips!Get more secrets, including best timeof day and days of the week to post:http://facebook.com/funeralinnovations
  • Market andmonetize
  • Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!
  • Market Pre-planning
  • Online Sales – Products & Flowers
  • Local Deals Partner with local businesses to advertise discounts on theirproducts/services to your Facebook Fans
  • www.ficopilot.com
  • “I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins
  • Questions/Comments zack@funeralinnovations.comhttp://facebook.com/funeralinnovations