Boost Traffic and Sales Using Social Media - ICCFA
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Boost Traffic and Sales Using Social Media - ICCFA

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Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral ...

Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral home website and obituaries.

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Boost Traffic and Sales Using Social Media - ICCFA Boost Traffic and Sales Using Social Media - ICCFA Presentation Transcript

  • Boost Traffic & Sales
    Using Social Media
    Zachary Garbow
    Co-founder, Funeral Innovations
  • Do you want more web site traffic?
    Do you want to make money from your site as you sleep?
    Do you know how?
  • Zachary Garbow
    • University of Minnesota, CS & Math
    • Software Engineer, IBM Research
    • 100+ Patents Pending
    • IBM Master Inventor
    • Co-founder, Funeral Innovations
    Case Management Web Strategy Monuments
  • (Silicon Valley )Experience
    Matters
  • Change is coming to this industry…
    Will it pass you by?
  • You will learn:
    How to master social media
    How to drive more traffic
    How to monetize that traffic
  • In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue
    – American Marketing Association, 2009
  • 600
    Million
  • Becoming a Social Media Black Belt
    Engaging Web Presence
    Facebook/Twitter
    Search Engine Optimization (SEO)
    Blogging
    Analytics
  • “Real” Web Presence
    Brand
    Convenience
    Inform
    Engage
    Sell
  • Facebook
  • Can Facebook Deliver Traffic?
  • Double Your Traffic!
    Social
    Obituaries
  • Twitter - What to tweet?
    Obituary Notices
    Community News
    Company Announcements
    Personal statuses & opinions
  • Search Engine Optimization (SEO)
    Google PageRank in a Nutshell
    Authority
    Inbound Links
    Domain Stability
    Performance
    Content
    Page structure
    Keywords
    Original content
    URL
    Link text
    No Guarantees!
  • Keywords in title
    Keywords in URL
    Good content
    Keywords in header
    Sharing
  • Top Result is Critical!
  • Blogging
  • Analyze, Rinse, Repeat
  • The Future is Free!
    The Future is Free!
    Online Revenue Formula
    Free traffic
    + Free obituaries
    = Profit!
  • Online revenue - the sweet spot
    Traffic
    Buying Intent
    Products/Services
    Web Sales!
  • 1. Obituary Monetization
  • 2. Charge for Services, not Obits
  • 3. Online Leads
  • How effective?
    “I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “
    - John Heerma, Owatonna Granite
  • Summary
    Master(social media)
    2. Distribute(your content)
    3. Monetize(your traffic)
  • Your new office
  • zack@funeralinnovations.com