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Boost Traffic & Sales<br />Using Social Media<br />Zachary Garbow<br />Co-founder, Funeral Innovations<br />
Do you want more web site traffic?<br />Do you want to make money 	from your site as you sleep?<br />Do you know how?<br />
Zachary Garbow<br /><ul><li>University of Minnesota, CS & Math
  Software Engineer, IBM Research
  100+ Patents Pending
  IBM Master Inventor
  Co-founder, Funeral Innovations</li></ul>Case Management		Web Strategy			Monuments<br />
(Silicon Valley )Experience<br />Matters<br />
Change is coming to this industry…<br />Will it pass you by?<br />
You will learn:<br />How to master social media<br />How to drive more traffic<br />How to monetize that traffic<br />
In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue <b...
600<br />Million<br />
Becoming a Social Media Black Belt<br />Engaging Web Presence<br />Facebook/Twitter<br />Search Engine Optimization (SEO)<...
“Real” Web Presence<br />Brand<br />Convenience<br />Inform<br />Engage<br />Sell<br />
Facebook<br />
Can Facebook Deliver Traffic?<br />
Double Your Traffic!<br />Social<br />Obituaries<br />
Twitter - What to tweet?<br />Obituary Notices<br />Community News<br />Company Announcements<br />Personal  statuses & op...
Search Engine Optimization (SEO)<br />Google PageRank in a Nutshell<br /> Authority<br />Inbound Links<br />Domain Stabili...
Keywords in title<br />Keywords in URL<br />Good content<br />Keywords in header<br />Sharing<br />
Top Result is Critical!<br />
Blogging<br />
Analyze, Rinse, Repeat<br />
The Future is Free!<br />The Future is Free!<br />Online Revenue Formula<br />Free traffic <br />+ Free obituaries <br />=...
Online revenue - the sweet spot<br />Traffic<br />Buying Intent<br />Products/Services<br />Web Sales!<br />
1. Obituary Monetization<br />
2. Charge for Services, not Obits<br />
3. Online Leads<br />
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Boost Traffic and Sales Using Social Media - ICCFA

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Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral home website and obituaries.

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  • Transcript of "Boost Traffic and Sales Using Social Media - ICCFA"

    1. 1. Boost Traffic & Sales<br />Using Social Media<br />Zachary Garbow<br />Co-founder, Funeral Innovations<br />
    2. 2. Do you want more web site traffic?<br />Do you want to make money from your site as you sleep?<br />Do you know how?<br />
    3. 3. Zachary Garbow<br /><ul><li>University of Minnesota, CS & Math
    4. 4. Software Engineer, IBM Research
    5. 5. 100+ Patents Pending
    6. 6. IBM Master Inventor
    7. 7. Co-founder, Funeral Innovations</li></ul>Case Management Web Strategy Monuments<br />
    8. 8. (Silicon Valley )Experience<br />Matters<br />
    9. 9. Change is coming to this industry…<br />Will it pass you by?<br />
    10. 10. You will learn:<br />How to master social media<br />How to drive more traffic<br />How to monetize that traffic<br />
    11. 11. In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue <br />– American Marketing Association, 2009<br />
    12. 12. 600<br />Million<br />
    13. 13. Becoming a Social Media Black Belt<br />Engaging Web Presence<br />Facebook/Twitter<br />Search Engine Optimization (SEO)<br />Blogging<br />Analytics<br />
    14. 14. “Real” Web Presence<br />Brand<br />Convenience<br />Inform<br />Engage<br />Sell<br />
    15. 15. Facebook<br />
    16. 16. Can Facebook Deliver Traffic?<br />
    17. 17. Double Your Traffic!<br />Social<br />Obituaries<br />
    18. 18. Twitter - What to tweet?<br />Obituary Notices<br />Community News<br />Company Announcements<br />Personal statuses & opinions <br />
    19. 19. Search Engine Optimization (SEO)<br />Google PageRank in a Nutshell<br /> Authority<br />Inbound Links<br />Domain Stability<br />Performance<br /> Content<br />Page structure<br />Keywords<br />Original content<br />URL<br />Link text<br /> No Guarantees!<br />
    20. 20. Keywords in title<br />Keywords in URL<br />Good content<br />Keywords in header<br />Sharing<br />
    21. 21. Top Result is Critical!<br />
    22. 22. Blogging<br />
    23. 23. Analyze, Rinse, Repeat<br />
    24. 24. The Future is Free!<br />The Future is Free!<br />Online Revenue Formula<br />Free traffic <br />+ Free obituaries <br />= Profit!<br />
    25. 25. Online revenue - the sweet spot<br />Traffic<br />Buying Intent<br />Products/Services<br />Web Sales!<br />
    26. 26. 1. Obituary Monetization<br />
    27. 27. 2. Charge for Services, not Obits<br />
    28. 28. 3. Online Leads<br />
    29. 29. How effective?<br />“I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “<br />- John Heerma, Owatonna Granite<br />
    30. 30. Summary<br />Master(social media)<br />2. Distribute(your content)<br />3. Monetize(your traffic)<br />
    31. 31. Your new office<br />
    32. 32. zack@funeralinnovations.com<br />
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