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Boost Traffic and Sales Using Social Media - ICCFA
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Boost Traffic and Sales Using Social Media - ICCFA

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Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral …

Learn how social media can dramatically boost a funeral home's traffic and revenue. This presentation will teach you how to effective use Facebook, Twitter, blogs, and SEO to turbocharge your funeral home website and obituaries.

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  • SEO & PageRankThe critically important topic that everyone likes to spout advice on, even if they don’t actually understand
  • Virtual Goods – Zynga?
  • Transcript

    • 1. Boost Traffic & Sales
      Using Social Media
      Zachary Garbow
      Co-founder, Funeral Innovations
    • 2. Do you want more web site traffic?
      Do you want to make money from your site as you sleep?
      Do you know how?
    • 3. Zachary Garbow
      • University of Minnesota, CS & Math
      • 4. Software Engineer, IBM Research
      • 5. 100+ Patents Pending
      • 6. IBM Master Inventor
      • 7. Co-founder, Funeral Innovations
      Case Management Web Strategy Monuments
    • 8. (Silicon Valley )Experience
      Matters
    • 9. Change is coming to this industry…
      Will it pass you by?
    • 10. You will learn:
      How to master social media
      How to drive more traffic
      How to monetize that traffic
    • 11. In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue
      – American Marketing Association, 2009
    • 12. 600
      Million
    • 13. Becoming a Social Media Black Belt
      Engaging Web Presence
      Facebook/Twitter
      Search Engine Optimization (SEO)
      Blogging
      Analytics
    • 14. “Real” Web Presence
      Brand
      Convenience
      Inform
      Engage
      Sell
    • 15. Facebook
    • 16. Can Facebook Deliver Traffic?
    • 17. Double Your Traffic!
      Social
      Obituaries
    • 18. Twitter - What to tweet?
      Obituary Notices
      Community News
      Company Announcements
      Personal statuses & opinions
    • 19. Search Engine Optimization (SEO)
      Google PageRank in a Nutshell
      Authority
      Inbound Links
      Domain Stability
      Performance
      Content
      Page structure
      Keywords
      Original content
      URL
      Link text
      No Guarantees!
    • 20. Keywords in title
      Keywords in URL
      Good content
      Keywords in header
      Sharing
    • 21. Top Result is Critical!
    • 22. Blogging
    • 23. Analyze, Rinse, Repeat
    • 24. The Future is Free!
      The Future is Free!
      Online Revenue Formula
      Free traffic
      + Free obituaries
      = Profit!
    • 25. Online revenue - the sweet spot
      Traffic
      Buying Intent
      Products/Services
      Web Sales!
    • 26. 1. Obituary Monetization
    • 27. 2. Charge for Services, not Obits
    • 28. 3. Online Leads
    • 29. How effective?
      “I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “
      - John Heerma, Owatonna Granite
    • 30. Summary
      Master(social media)
      2. Distribute(your content)
      3. Monetize(your traffic)
    • 31. Your new office
    • 32. zack@funeralinnovations.com