Virtual Marketing Platform for WordPress Websites

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This presentation reveals the three stages of crafting your Virtual Marketing Platform (VMP) focusing specifically on the small business owner. Firstly, you will get a bird’s eye view of 10 different …

This presentation reveals the three stages of crafting your Virtual Marketing Platform (VMP) focusing specifically on the small business owner. Firstly, you will get a bird’s eye view of 10 different components that make up your VMP. In the building state you will see how to prioritize the components for implementation. Lastly, you will discover what can be automated leaving you with only the high level interactions to focus your attention. Small business is still a relationship business and your Virtual Marketing Platform will enable you to be more efficient and effective in growing your online presence.

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  • Just a little bit about myself…
  • You should think of your website as the foundation for your Virtual Marketing Platform!
  • Six “Weapons of Influence“ Reciprocation Commitment and Consistency Social Proof Authority Liking Scarcity
  • Using Pretested Content
  • 1:13
  • 25%: Personal Updates Show that you are a family person, good member of the community, add photos of local events 25%: Liking, Commenting on Others Congratulate, Birthday Wishes 25%: Disseminating Useful Information Use “Information Dashboard by Google” 25%: Business Updates & Event Promotions Use an indirect tone when talking about work Use Facebook Ads to promote Events
  • October 3, 2010 http://LocalBusinessGurus.com/smcv10/ Facebook in 10 Minutes A Day

Transcript

  • 1. WordCamp Victoria 2012
    • Building Your Virtual Marketing Platform on Your WordPress Website
    • & Growing Your Platform in 10 Minutes A Day
    • By Robin Heppell
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 2. Quick Snap Shot: Robin Heppell
    • Born & raised in Victoria
    • Funeral Director for 20 years at McCall Bros.
    • Resident techie & web guy
    • Became industry consultant / speaker
    • Focused on Online Marketing for Funeral Homes & Local Businesses
    • Started offering clients websites built with WordPress & configuring their Social Media – which became their Virtual Marketing Platform
  • 3.
    • Church
    • Fraternities: Freemasons, Eastern Star, Knights of Columbus, Elks
    • Service Clubs: Rotary, Kiwanis, Lions
    • Civic: Town council, Parent Advisory
    • Sports: Coaching, Managing, Participating
    • Business: Chamber, Leadership Groups, BNI
    Conventional Places to Network @robinheppell #WCV12 | Questions: (702) 487-3049
  • 4. Goal: Build Relationships Know, Like, Trust
  • 5. What We Will Cover Today
    • Your Virtual Marketing Platform
    • VMP Fast Start
    • Why You Should Become Your Industry Expert
    • Executing Your Virtual Marketing Plan
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 6. Virtual Marketing Platform
    • Since the Internet continues to rapidly change and more of the population are turning to the Internet for information, you want to make sure that your website can grow with these changes.
  • 7. Virtual Marketing Platform Your Website is the Foundation of your Virtual Marketing Platform
  • 8. WordPress for Business Websites
    • Easy to edit
    • Easy to update
    • Easy to integrate
    • Easy to remodel
    • Easy to expand
  • 9. Virtual Marketing Platform Email
  • 10. Virtual Marketing Platform RSS
  • 11. Virtual Marketing Platform Online Chat
  • 12. Virtual Marketing Platform Search Engines
  • 13. Virtual Marketing Platform Blogs
  • 14. Virtual Marketing Platform Mobile
  • 15. Virtual Marketing Platform Media Social
  • 16. Virtual Marketing Platform Video Online
  • 17. Virtual Marketing Platform Viral
  • 18. Virtual Marketing Platform Management Reputation
  • 19. Virtual Marketing Platform
  • 20. Build A Consistent Brand
    • Check available Usernames for both personal and company profiles
    • Go to: http://www.NameChk.com
    • Try to use a consistent photo / logo for your profiles
    • Know where you want to drive people (what URL do you want people to visit)
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 21.
    • Besides Your Website, create Your Power Platform Builder accounts
    • Gmail
    • YouTube
    • Facebook
    • Twitter
    • LinkedIn
    Power Platform Fast Start @robinheppell #WCV12 | Questions: (702) 487-3049
  • 22. You Should Be The Expert!
    • The Paradox of the Information Age
    • You have all of the information you need at your finger tips, but you don’t have the time.
    So then it comes down to who you know and what they know…and why would someone trust YOU?
  • 23. Influence Weapon: Authority
    • Authority…
    • People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents, such as the Milgram experiments in the early 1960s
    Dr. Robert Cialdini
  • 24. Where To Find Information @robinheppell #WCV12 | Questions: (702) 487-3049
  • 25.
    • Why?
    • Public is very uninformed about options
    • They don’t know what they don’t know
    • QSAs will help increase average sales
    • Expose competitors weaknesses
    • This is the easiest format to create content
    • How?
    • Ask staff what questions they get asked the most
    • Make list of questions you wish customers would ask
    • Type out the answers: Blog
    • Video: Create 4 PPT slides
      • Intro, Question, Answer, More Info
    • Record and distribute video
    Your Content: FAQs & QSAs @robinheppell #WCV12 | Questions: (702) 487-3049
  • 26. Build A Massive Web Presence LEAD CAPTURE Name & Email Address: Questions They Ask Questions They Should Ask @robinheppell #WCV12 | Questions: (702) 487-3049
  • 27. Maximum Effect – Min. Effort Initial: Automation Initial: Build Network Weekly: Content Daily: Pleasantries Others: Viral
  • 28. 1: Initial Automation
    • Website must have RSS feed
    • Push posts to Facebook
    • Push posts to Twitter
    • Aggregate Social Media accounts with HootSuite or Ping.FM
    • Install “Share Tools” on website like: ShareThis or AddThis or Facebook Connect
  • 29. 2: Build Your Network @robinheppell #WCV12 | Questions: (702) 487-3049
  • 30. 3: Weekly Content Sharing
    • Go to iGoogle Dashboard
    • Find 1 – 3 – 5 articles
    • Schedule them in HootSuite
    • Share your own content 4 times
      • Initial announcement: New video / article titled…
      • Ask question that is answered: Ever wonder how many / what is?
      • Mention specific fact / nugget: Did you know there are?
      • Request feedback - What were your thoughts? Did you agree with me?
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 31.  
  • 32. @robinheppell #WCV12 | Questions: (702) 487-3049
  • 33. @robinheppell #WCV12 | Questions: (702) 487-3049
  • 34. 4: Daily Pleasantries
    • Hepp’s 4 Quarter Strategy
    • 25%: Personal Updates
    • 25%: Liking, Commenting on Others
    • 25%: Disseminating Useful Info
    • 25%: Indirect Business Promotions
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 35. 5: Viral Strategy
    • Make it easy for others to spread the information to others
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 36. 5: Viral Strategy
    • Tell them how to spread the information to others
    • 5 Steps to Add an Obit to Facebook
    • Go to obituary page
    • Copy the web page URL
    • Log into Facebook and click on “What’s on your mind?” box
    • Press Link and paste the link into the bar, press Attach
    • Select picture, add a comment and press Share
  • 37. Bonus: Leverage Old Networks
    • Since you are going to be spending time at these events and meetings anyway…
    • Update your status when appropriate
    • Take your camera or video camera & take pics and vids of Awards Ceremonies, Recitals, Civic events – and then TAG!!!
    @robinheppell #WCV12 | Questions: (702) 487-3049
  • 38. People Love Photos…
  • 39. Local Sites Are Influential
    • Claim you Google Places Page
  • 40. Review Site: Yelp
  • 41. What’s Next: Mobile!
    • Text your name & email address to:
    • (702) 487-3049