Social Media for Preneed - LIC 2010

973 views
841 views

Published on

http://www.PreneedReferrals.com/ Robin Heppell shares his thoughts and strategies on how Preneed Reps and Companies can use Social Media like Blogs, Facebook, Twitter, YouTube, Twitter and Podcasts.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
973
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for Preneed - LIC 2010

  1. 1. Social Media for Preneed For Your Clients & Your Company Robin Heppell pre
  2. 2. Future of Preneed - Online? 1 Person’s Observation… • Pit Bulls & Golden Retrievers • On the web, its more Near-Need than Pre • Still need information online for Pre-Need Info Seekers • Direct Mail can still feed the Pit Bulls
  3. 3. The Old “Pre-Zone” Pre-Retire Retire Retirement Nursing Home Terminal Die Preneed Message Preneed Message Preneed Message Preneed Message (Maybe)
  4. 4. The New “Pre-Zone” Pre-Retire Retire Retirement Nursing Home Terminal Die Preneed Message Preneed Message Preneed Message Estate Planning Hospice, End-of-Life Choosing Nursing home Seniors Living Seniors Hobbies Estate Planning For parents
  5. 5. Goals For Social Media Strategy • Build and Nurture Relationships • Be a Helpful Member of your (Online) Community • Have your Desired Outcome in Mind • Remember: Use whatever modality is easiest for you to get started
  6. 6. Your Syndicated Media Network Desired Destination – Your Platform: • Webpage (not just your home page) • Opt in / Registration Form • Helpful Information / Resource Guide
  7. 7. Starting your Social Media Strategy • Create Your Virtual Marketing Platform • Website or Blog + Online Profiles • Aggregate Helpful / Useful Information • Piggy back or get ideas from others content • Interact with your community • Offer birthday wishes, comment on people’s success, offer encouragement, upload photos • Publish Content on a regular basis
  8. 8. Aggregate Specific Information • Google Reader • All your favorite websites in one place • Google Alerts • Real-time notifications from blogs, news sources, websites • iGoogle Dashboard • Your own “wire service” for latest news
  9. 9. What To & How To Write
  10. 10. Social Media Action Plan Social Media Strategy Where to Be How to Grow What to Talk About How to Do It
  11. 11. Social Media Action Plan
  12. 12. Event Promotion Strategy
  13. 13. Online Video Marketing
  14. 14. Advanced Marketing Strategies • Interview Local “End of Life” Experts • Get more exposure and credibility “by association” • Facebook Ads • The most specific, focused advertising available: • Location, Age, Gender, Marital Status, Interests • Split Test • Test Headlines / Offers • Use Google Adwords or Banner Ads for initial testing • Integrate Offline Marketing • Use Direct Mail to “Sell the Click” • PURLs • Personalized URLs: curiosity makes them click
  15. 15. Corporate Social Media • Dual Purpose Outcome: • Draw company in closer, knock down communication barriers • Build trust with public through transparency • Are you the right person – if not, who is? • Like before, start with what is easiest for you • Facebook may not be the first choice: Blog should be your Social Platform • Build your network, Control the conversation, Act fast when needed
  16. 16. Corp. Preneed Social Media Ideas • Weekly / Monthly Address • Ask the CEO • Interviews with staff, clients, reps • Sales tips from the field • Repurpose Newsletter content (even past) • Distribute content to clients • Contests (where permitted by law )
  17. 17. Services Available • Corporate Social Media Strategies • Funeral Websites • $3,500 – 6,500 • Most Google Friendly Sites • Online Marketing Plans for Funeral Homes • Virtual Marketing Platform • Social Media Strategy • PPC Campaign Management • Strategic Marketing Plans • Complete marketing audit • Training Workshops for Corporations & Clients
  18. 18. Contact Information • robin@funeralfuturist.com • Toll Free: 800-810-3595 • Direct: 250-744-3595 Websites • www.FuneralFuturist.com • www.FuneralGurus.com • www.PreneedReferrals.com Robin Heppell Social Media Profiles (connect with me) • Facebook: http://facebook.funeralfuturist.com/ • Twitter: http://twitter.funeralfuturist.com/ • LinkedIn: http://linkedin.funeralfuturist.com/ • YouTube: http://youtube.funeralfuturist.com/

×