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The Canadian funeral industry just received the findings from our 3rd Consumer Survey - Pollara Report. While some companies pore over the results once they are released, others take the attitude of "but my market is different" and unfortunately is like stating I don't want to make money like my grandparents did.
Robin Heppell uncovers some of the gold nuggets deposited in the survey results and will read between the lines and let you know what to focus on and what to steer away from. Attendees will leave with an Action Plan to help to put them in front of the public's wishes instead of just watching them pass by on the side of the road.