Where now for fundraising?
  - A practical approach to
developing your fundraising
           strategy


            Joe M...
A meaningful fundraising plan?
     •     Where are we starting from?
     •     Who do we involve and how?
     •     Wha...
Reported Source of Income by amount
  Income Source                                         €                           %
...
quot;Philanthropyquot; in The IrishTimes 1996-2009
                    200




03/30/09




           Number
            ...
Funding Environment
•   Exchequer Finances
•   Donations
•   Sponsorship
•   Events
•   Annual Giving
•   Earned Revenue
Saying Goodbye to things
     • What’s going into Room 101?




     • Nightmare, fear or phobia….




03/30/09           ...
A meaningful fundraising plan?




03/30/09                                    7
What changes in a recession?




03/30/09                                  8
What changes in a recession?
                     Services provided
                     Structure of the service
        ...
What changes in a recession?
   The Cost of the engagement
   The availability of volunteers
   The deployment of staff
  ...
What changes in a recession?
   Demands elsewhere
   Attention span
   What’s in it for me?




03/30/09                  ...
Who do we involve and how?
     When to Start
     What about the existing strategy?
     Should we involve supporters?

 ...
What strategies provide the best
                      options?
     •     Survival
     •     Structural
     •     Servi...
What is your role?




30/03/09                        14
Where will we end up?
     • Negatives: Financially poorer, working
       harder, more competitive

     • Significant Sq...
Where will we end up?
     Positives:
     • Greater independence, creativity
     • Closer to people
     • Clearer in yo...
Where will we end up?

     Meaningful giving with real
      community cohesion

     Possibly a paradigm shift.


30/03/...
One evening an old Cherokee told his grandson about a battle that goes on inside
people. He said, 'My son, the battle is b...
Thank You.

     joe@ventureadvancement.ie




03/30/09                         19
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Joe Mc Kenna Fundraising Strategy Slides

  1. 1. Where now for fundraising? - A practical approach to developing your fundraising strategy Joe McKenna Venture Advancement
  2. 2. A meaningful fundraising plan? • Where are we starting from? • Who do we involve and how? • What strategies provide the best options? • What is your role? • Where will we end up? 03/30/09 2
  3. 3. Reported Source of Income by amount Income Source € % State 1,142,433,539 59.8 Fees 278,932,029 14.6 Private donations 200,942,710 10.5 Deposit Income 153,937,805 8.1 Membership 60,744,316 3.2 Other 46,203,897 2.4 Corporate 25,994,995 1.4 donations Total 1,909,189,291 100 Source: “The Hidden Landscape: First forays into Mapping Nonprofit Organisations in Ireland”: Donoghue, Prizeman, O’Regan, Noël (2006)
  4. 4. quot;Philanthropyquot; in The IrishTimes 1996-2009 200 03/30/09 Number Real Sto ries 100 To ta l No . 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Year
  5. 5. Funding Environment • Exchequer Finances • Donations • Sponsorship • Events • Annual Giving • Earned Revenue
  6. 6. Saying Goodbye to things • What’s going into Room 101? • Nightmare, fear or phobia…. 03/30/09 6
  7. 7. A meaningful fundraising plan? 03/30/09 7
  8. 8. What changes in a recession? 03/30/09 8
  9. 9. What changes in a recession? Services provided Structure of the service The case for support The need for it now 03/30/09 9
  10. 10. What changes in a recession? The Cost of the engagement The availability of volunteers The deployment of staff Methods of giving 03/30/09 10
  11. 11. What changes in a recession? Demands elsewhere Attention span What’s in it for me? 03/30/09 11
  12. 12. Who do we involve and how? When to Start What about the existing strategy? Should we involve supporters? Board Events Staff Day 03/30/09 12
  13. 13. What strategies provide the best options? • Survival • Structural • Services • Substitution • Innovation 30/03/09 13
  14. 14. What is your role? 30/03/09 14
  15. 15. Where will we end up? • Negatives: Financially poorer, working harder, more competitive • Significant Squeeze in Funding (34% cut in business support in UK Social investment Consultancy) 30/03/09 15
  16. 16. Where will we end up? Positives: • Greater independence, creativity • Closer to people • Clearer in your own role • New depth, values and leadership • Better more appropriate language • New income sources 30/03/09 16
  17. 17. Where will we end up? Meaningful giving with real community cohesion Possibly a paradigm shift. 30/03/09 17
  18. 18. One evening an old Cherokee told his grandson about a battle that goes on inside people. He said, 'My son, the battle is between two 'wolves' inside us all. One is Evil..... It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego. The other is Good...... It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.' The grandson thought about it for a minute and then asked his grandfather: 'Which wolf wins?' The old Cherokee simply replied, 'The one you feed.'
  19. 19. Thank You. joe@ventureadvancement.ie 03/30/09 19

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