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Images of women and girls

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Transcript

  • 1. Images of women and girls in advertisements
    Based on:
    • Media EducationFoundation’s materials and
    • 2. Jean Killbourne’s film „Killing ussoftly 3”
  • TECHNIQUES FOR ACTIVE LISTENING
    Listen in order to fully understand what is being said to you.
    Rephrase what you heard the person say so you can be sure you heard correctly.
    Ask questions that help you get more information. For example, “What did you meanwhen you said…?”
    Offer encouragement and support.
    Ask how the person feels. Be careful not to assume that you know how the person feels.
  • 3. TECHNIQUES FOR ACTIVE LISTENING
  • 4. Do you watch television? listen to the radio? read magazines?browsethe internet? If so, how often?
    Which television shows do you watch? Which radio stations do you listen to? Which magazines doyou read?Which web pages do youbrowse?
    How many advertisements do you think you see and hear every day?
    Where else do you see advertisements?
    What makes an advertisement stay in your memory? (Images? Music? Words? Phrases?)
    What personal care and beauty products do you use on a regular basis?
    What other products do you use?
    What brand names are you wearing, carrying or using right now?
    What other brand names do you have at home in your closet or room?
    How do you feel when you use the products that you listed in #6-9? Can you feel this way without theseproducts? If yes, how? If no, why not?
    Do you think advertising influences you to buy products? If yes, how? If no,explain why you think you’reable to resist it.
  • 5. Listas many cultural expectations of women
    as youcanthink of – in other words,
    what theculture tells girls and women
    about how to live, how to act,
    what to want, what to be.
  • 6. WHAT DOES IT MEAN TO BE A WOMAN
    IN OUR CULTURE?