FACEBOOKMARKETING BOOTCAMP      ©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	  -­‐	 ...
BEN TROVATI    Alessio Angiolillo    head of DMC    performance    social media©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	...
THE RECENT PRESENT        Fullsix and Facebook - the last cases        ©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confide...
Vodafone 360This is a banner that allows, afterthe log in, to compose the user account name using pictures of his Facebook...
Panetteria Maiello It is an application in witch    user can find all thePanetteria Maiello Episodes.A famous Italian Web c...
THE PRESENT PRESENT                                                                                                       ...
FullReaderFullsix releases its first own app.   A qr code reader allowing     sharing every content          everywhere.   ...
Yoga FruttyCaoIn 3 weeks the FruttyCao fanpage   reached 1.450 discussions.   • set up page   • community management   • F...
Da off a on lineSocial streaming Barilla    An app with 3 kinds of          streaming:• video• twitter feeds and comments•...
THE PRESENT FUTURE                                                                                                        ...
THE END OF BUSINESS AS USUAL                                                                                              ...
SOCIAL COMMERCE     ©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	  -­‐	  www.fullsix...
©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	  -­‐	  www.fullsix.it	  -­‐	  Viale	  ...
OUR KEY INTERESTS1. Currency                                                                                              ...
AS INCENTIVES FOR…      Purchase                                            Email	  Signup                                ...
Marketers	                                                                                                                ...
FACEBOOK CREDITS PROMOTIONS HAVE IMPROVED RETAILER METRICS :      Category                                                ...
©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	  -­‐	  www.fullsix.it	  -­‐	  Viale	  ...
OUR KEY INTERESTS1. Currency                                                                     FACEBOOK	  CREDITS2. Invo...
www.badgeminton.it                     ©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	...
THANKS©	  FullSIX	  2009-­‐2010	  -­‐	  Strictly	  confiden8al,	  all	  rights	  reserved	  -­‐	  www.fullsix.it	  -­‐	  Vi...
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Fullsix - Facebook Marketing Bootcamp

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Fullsix - Facebook Marketing Bootcamp

  1. 1. FACEBOOKMARKETING BOOTCAMP ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  2. 2. BEN TROVATI Alessio Angiolillo head of DMC performance social media©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  3. 3. THE RECENT PRESENT Fullsix and Facebook - the last cases ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  4. 4. Vodafone 360This is a banner that allows, afterthe log in, to compose the user account name using pictures of his Facebook friends pictures. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  5. 5. Panetteria Maiello It is an application in witch user can find all thePanetteria Maiello Episodes.A famous Italian Web comedy Vodafone reached 1.000.000 likes. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  6. 6. THE PRESENT PRESENT what’s hot ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  7. 7. FullReaderFullsix releases its first own app. A qr code reader allowing sharing every content everywhere. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  8. 8. Yoga FruttyCaoIn 3 weeks the FruttyCao fanpage reached 1.450 discussions. • set up page • community management • Feed conversation on a very vertical community ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  9. 9. Da off a on lineSocial streaming Barilla An app with 3 kinds of streaming:• video• twitter feeds and comments• facebook live chat. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  10. 10. THE PRESENT FUTURE social currency ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  11. 11. THE END OF BUSINESS AS USUAL The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  12. 12. SOCIAL COMMERCE ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  13. 13. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  14. 14. OUR KEY INTERESTS1. Currency FACEBOOK  CREDITS2. Involvement GAMIFICATION  OF  PURCHASE  INTENT ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  15. 15. AS INCENTIVES FOR… Purchase Email  Signup SMS  Signup Fans User  Generated   Referrals In-­‐Store Content Check-­‐ins Contest  Entries Sharing Tweets RegistraDons ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  16. 16. Marketers   Main  benefits:Gives  a  FB  Credits  as  incen8ve  for   purchase  or  visits  o  check  in… Loyalty Incremental  sales Users  accumulate  FB  Credits   ROI  on  MKT  ac8vi8es (wallet) Users  purchase  goods  on   Facebook ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  17. 17. FACEBOOK CREDITS PROMOTIONS HAVE IMPROVED RETAILER METRICS : Category Results Client • CTR’s on FB ads were 3x higher on average Advertising • Record low CPA’s (-65%) compared to other ad copy • Increase Fan Count (+1000% increase – Fan from 150k to 1.8M fans in 6 mos.) Engagement • Lower Fan Abandonment (-35%) • Customers share 60-70% of the time Virality • Viral Shares account for 30% of incremental actions • Higher on site conversion rate (3x) Incremental Sales • Top affiliate performing driver (15,000 orders during Mothers Day / V-Day) Public Case Studies: http://ads.ak.facebook.com/ads/FacebookAds/1800Flowers_CaseStudy.pdf (1800 Flowers) https://ifeelgoods.box.net/shared/9dm412ikagtpzx91pfd8 (Ice.com) ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  18. 18. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  19. 19. OUR KEY INTERESTS1. Currency FACEBOOK  CREDITS2. Involvement GAMIFICATION  OF  PURCHASE  INTENT ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  20. 20. www.badgeminton.it ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
  21. 21. THANKS©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
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