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Fullsix - Facebook Marketing Bootcamp
 

Fullsix - Facebook Marketing Bootcamp

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    Fullsix - Facebook Marketing Bootcamp Fullsix - Facebook Marketing Bootcamp Presentation Transcript

    • FACEBOOKMARKETING BOOTCAMP ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • BEN TROVATI Alessio Angiolillo head of DMC performance social media©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • THE RECENT PRESENT Fullsix and Facebook - the last cases ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • Vodafone 360This is a banner that allows, afterthe log in, to compose the user account name using pictures of his Facebook friends pictures. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • Panetteria Maiello It is an application in witch user can find all thePanetteria Maiello Episodes.A famous Italian Web comedy Vodafone reached 1.000.000 likes. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • THE PRESENT PRESENT what’s hot ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • FullReaderFullsix releases its first own app. A qr code reader allowing sharing every content everywhere. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • Yoga FruttyCaoIn 3 weeks the FruttyCao fanpage reached 1.450 discussions. • set up page • community management • Feed conversation on a very vertical community ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • Da off a on lineSocial streaming Barilla An app with 3 kinds of streaming:• video• twitter feeds and comments• facebook live chat. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • THE PRESENT FUTURE social currency ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • THE END OF BUSINESS AS USUAL The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • SOCIAL COMMERCE ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • OUR KEY INTERESTS1. Currency FACEBOOK  CREDITS2. Involvement GAMIFICATION  OF  PURCHASE  INTENT ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • AS INCENTIVES FOR… Purchase Email  Signup SMS  Signup Fans User  Generated   Referrals In-­‐Store Content Check-­‐ins Contest  Entries Sharing Tweets RegistraDons ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • Marketers   Main  benefits:Gives  a  FB  Credits  as  incen8ve  for   purchase  or  visits  o  check  in… Loyalty Incremental  sales Users  accumulate  FB  Credits   ROI  on  MKT  ac8vi8es (wallet) Users  purchase  goods  on   Facebook ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • FACEBOOK CREDITS PROMOTIONS HAVE IMPROVED RETAILER METRICS : Category Results Client • CTR’s on FB ads were 3x higher on average Advertising • Record low CPA’s (-65%) compared to other ad copy • Increase Fan Count (+1000% increase – Fan from 150k to 1.8M fans in 6 mos.) Engagement • Lower Fan Abandonment (-35%) • Customers share 60-70% of the time Virality • Viral Shares account for 30% of incremental actions • Higher on site conversion rate (3x) Incremental Sales • Top affiliate performing driver (15,000 orders during Mothers Day / V-Day) Public Case Studies: http://ads.ak.facebook.com/ads/FacebookAds/1800Flowers_CaseStudy.pdf (1800 Flowers) https://ifeelgoods.box.net/shared/9dm412ikagtpzx91pfd8 (Ice.com) ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • OUR KEY INTERESTS1. Currency FACEBOOK  CREDITS2. Involvement GAMIFICATION  OF  PURCHASE  INTENT ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • www.badgeminton.it ©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556
    • THANKS©  FullSIX  2009-­‐2010  -­‐  Strictly  confiden8al,  all  rights  reserved  -­‐  www.fullsix.it  -­‐  Viale  del  Ghisallo  20,  20151  Milano,  Italy  -­‐  Phone  +39  02  899  68  1  -­‐  Fax  +39  02  899  68  556