SEO 101 for Self StorageFundamentals of Search Engine Optimization                       Last Revised Date: March, 2013   ...
Seeing the Whole PictureAn experiment.                 SEO 101 for Self Storage                  Fundamentals of Search En...
What is the whole picture?What are you missing?                        SEO 101 for Self Storage                         Fu...
The Big PicturePutting things together.• Self storage• + China’s middle class• + Internet• + mobile Internet• = massive op...
China’s Middle ClassHow large is it?      “By 2030, China should have  approximately 1.4 billion middle class consumers. I...
China: Internet Penetration              Source: China Internet Network Information Center (CNNIC)                        ...
China: Total Internet Users              Source: China Internet Network Information Center (CNNIC)                        ...
China: Average Time Online              Source: China Internet Network Information Center (CNNIC)                        S...
China: Internet Users By Gender                Source: China Internet Network Information Center (CNNIC)                  ...
China: Internet users by age               Source: China Internet Network Information Center (CNNIC)                      ...
China: Internet Penetration By Province                    Source: China Internet Network Information Center (CNNIC)      ...
China: Smartphone Usage                                           Source: iiMedia               SEO 101 for Self Storage  ...
The PC is dead.         SEO 101 for Self Storage          Fundamentals of Search Engine Optimization
Worldwide PC Shipments                                               Source: IDC               SEO 101 for Self Storage   ...
Worldwide Computing Device Shipments                                                      Source: IDC                     ...
PC % of Computing Devices                                                Source: IDC                SEO 101 for Self Stora...
What’s all this mean?To summarize thus far...• There are a lot of people in China.• A lot of those people use the Internet...
What is SEO?         SEO 101 for Self Storage          Fundamentals of Search Engine Optimization
What does SEO stand for?Search engine optimization.                         SEO 101 for Self Storage                      ...
What is a search engine?Google, Yahoo!, Baidu, etc.                          SEO 101 for Self Storage                     ...
Market ShareGoogle dominates.                           Google                           Baidu66%                        Y...
Differences? Not so much.All search engines want the same things...• Traffic• Traffic• Traffic• Money                     ...
Search Engine RevenuesMostly advertising.                      SEO 101 for Self Storage                       Fundamentals...
Search AdvertisingPay-per-click, PPC, Adwords, etc.                          SEO 101 for Self Storage                     ...
More Traffic = More $$$How do search engines generate traffic?• By giving visitors what they want                         ...
Search ResultsWhere do they come from?• Paid search results   • Largely determined by advertisers   • Assisted by search e...
Search ResultsPaid vs. Natural          6%                Paid                     Natural   94%                   Source:...
How do I get to #1?ABC, 123                SEO 101 for Self Storage                 Fundamentals of Search Engine Optimiza...
ABCAll ‘bout content• What  • How-to’s  • Tips  • News• How  • Blog  • New pages and sections                             ...
123Keep it easy• 1 how-to or tip• + 2 blog posts• = 3 new pages per month                            SEO 101 for Self Stor...
Quality & QuantityGood & Plenty• Make it so interesting a human would read it• Focus on people, not search engines        ...
SEO ResourcesReading material• seomoz.org/beginners-guide-to-seo                           SEO 101 for Self Storage       ...
Final TakeawaysAction items• Have a website• Provide online reservation and payment• Mobile website• Think local - Google ...
Questions      SEO 101 for Self Storage       Fundamentals of Search Engine Optimization
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
Self Storage SEO 101 - Asia Focus
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Self Storage SEO 101 - Asia Focus

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This presentation was given to the Self Storage Expo Asia (see www.selfstorageexpo.asia) in March, 2013. The focus is partially on China as an emerging market for self storage, and partially on a simple introduction to search engine optimization or SEO.

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Self Storage SEO 101 - Asia Focus

  1. 1. SEO 101 for Self StorageFundamentals of Search Engine Optimization Last Revised Date: March, 2013 Author: Joshua Steimle
  2. 2. Seeing the Whole PictureAn experiment. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  3. 3. What is the whole picture?What are you missing? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  4. 4. “I’m fromthe future.You shouldgo to China.”
  5. 5. The Big PicturePutting things together.• Self storage• + China’s middle class• + Internet• + mobile Internet• = massive opportunity SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  6. 6. China’s Middle ClassHow large is it? “By 2030, China should have approximately 1.4 billion middle class consumers. India is next, reaching 1.07 billion in a little under 20 years.” Source: Forbes, 2011 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  7. 7. China: Internet Penetration Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  8. 8. China: Total Internet Users Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  9. 9. China: Average Time Online Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  10. 10. China: Internet Users By Gender Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  11. 11. China: Internet users by age Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  12. 12. China: Internet Penetration By Province Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  13. 13. China: Smartphone Usage Source: iiMedia SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  14. 14. The PC is dead. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  15. 15. Worldwide PC Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  16. 16. Worldwide Computing Device Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  17. 17. PC % of Computing Devices Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  18. 18. What’s all this mean?To summarize thus far...• There are a lot of people in China.• A lot of those people use the Internet.• A lot of those people use the mobile Internet.• There is an enormous opportunity for self storage companies that embrace mobile Internet marketing in China. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  19. 19. What is SEO? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  20. 20. What does SEO stand for?Search engine optimization. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  21. 21. What is a search engine?Google, Yahoo!, Baidu, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  22. 22. Market ShareGoogle dominates. Google Baidu66% Yahoo! 8% Everyone Else 5% 21% Source: comScore, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  23. 23. Differences? Not so much.All search engines want the same things...• Traffic• Traffic• Traffic• Money SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  24. 24. Search Engine RevenuesMostly advertising. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  25. 25. Search AdvertisingPay-per-click, PPC, Adwords, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  26. 26. More Traffic = More $$$How do search engines generate traffic?• By giving visitors what they want SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  27. 27. Search ResultsWhere do they come from?• Paid search results • Largely determined by advertisers • Assisted by search engines• “Natural” or “Organic” search results • Determined by search engines • Algorithms SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  28. 28. Search ResultsPaid vs. Natural 6% Paid Natural 94% Source: Econsultancy, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  29. 29. How do I get to #1?ABC, 123 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  30. 30. ABCAll ‘bout content• What • How-to’s • Tips • News• How • Blog • New pages and sections SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  31. 31. 123Keep it easy• 1 how-to or tip• + 2 blog posts• = 3 new pages per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  32. 32. Quality & QuantityGood & Plenty• Make it so interesting a human would read it• Focus on people, not search engines SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  33. 33. SEO ResourcesReading material• seomoz.org/beginners-guide-to-seo SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  34. 34. Final TakeawaysAction items• Have a website• Provide online reservation and payment• Mobile website• Think local - Google Maps, Yelp, etc.• 1 how-to or tip per month• 2 blog posts per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  35. 35. Questions SEO 101 for Self Storage Fundamentals of Search Engine Optimization

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