Crissie Fuller - Social Media Portfolio

Blogging, Digital & Social Media Consultant

about me I am truly a child of the web generation. From editing the HTML of my GeoCities website (via dial-up connection) to convincing my summer camp friends to start livejournals so we could stay in touch all year. From the early days of Facebook (my school was one of the first to get access) to advocating for twitter before it was cool - I’ve always been a social media pioneer (errr...hipster). Understanding the social web inside and out, paired with my degree in Marketing Communications, has led me to a successful 6 year career as a digital marketing professional. Expertise in: »»Social Media Marketing & Community Building »»Blogging »»Digital Strategy »»Branding experience in: »»Photography »»Graphic Design pg. 2

social media marketing & community building I would never call myself a social media expert; I don’t think that anyone can. That’s one of the things I love most about socialexperienced in: media - much like fashion, it is always changing and reinventing itself, always searching for a new»»Twitter approach, a new innovator and rising star. In»»Facebook the years I’ve spent on social media - both»»Google + personally and professionally - I have learned»»StumbleUpon many valuable lessons on how to leverage»»Pinterest digital media. I love to push boundaries and»»YouTube discover new ways to make the Internet a»»Flickr successful social and retail platform.»»LinkedIn»»Social ROI Tracking, Analytics & Reporting At DwellStudio I used Social Media to • Google Analytics successfully increase sales and brand awareness. • Radian6 • CrowdBooster At Independent Fashion Bloggers I used Social • Commun.it Media and Content Marketing to drive more traffic to the site, increasing monthly visits from 20K to 50K in 6 months. pg. 3

case study DwellStudio Facebook As Manager of the DwellStudio Facebook Page I: »»Grew fan base from 4,000 to over 20,000 highly engaged fans »»Conceptualized and worked with the design team to develop custom tabs to bring the DwellStudio image to the Facebook page »»Managed daily posts and interactions with fans »»Conceptualized and executed contests to build fan base and reward existing fans, while supporting overall marketing strategies http://www.facebook.com/dwellstudio pg. 4

case studyDwellStudio twitterAs social Media manager at DwellStudio I worked closely with the company’s founder and creative director, Christiane, todevelop and implement a twitter strategy to grow and engage followers.»»Grew fan base from a few hundred to over 19,000 followershttp://www.twitter.com/dwellstudioifb twitterAs Community manager at IFB I was responsible for the strategy and execution of the company’s twitter feed. Using a blend ofengagement, authenticity, and consistency I grew the following from 12,000 to over 24,000 in 6 months while increasing sitetraffic from twitter by 15%.http://www.twitter.com/_IFB pg. 5

case study IFB Pinterest As the Community Manager at IFB, I saw an opportunity for growth and launched a Pinterest presence for the brand. »»Grew fan base from 0 to over 7,000 »»Developed pin boards that showcased and promoted fashion & style bloggers (directly reflecting the company’s mission) »»Increased traffic from Pinterest to hearifb.com from 90 per week to 10,000 per week. http://pinterest.com/_ifb/ pg. 6

bloggingthe studio blogAs editor of DwellStudio’s blog I worked tohelp integrate the look of the blog with therest of the company’s branding. I createdand maintained an editorial calendar thatsupported the company’s overallmarketing efforts and helped personallyconnect consumers to the brand.http://www.dwellstudio.com/blog

blogging chicasaurus-rex My fashion blog where I explore my love for the crazy world of fashion while searching for my own personal style. http://www.chicasaurus-rex.com/ how to dress princess edition chic scarf double breasted blazer basic tee bright jeans classic pump pg. 8

bloggingcoco + kelleyContributor to popular lifestyle blogCoco + Kelley with a fashion column that appearstwice a month.http://cocokelley.blogspot.com pg. 9

blogging See all my post for IFB here: http://heartifb.com/author/crissie-fuller independent fashion bloggers Contributed biweekly columns relating to Social Media, Marketing, Branding and interviews with fashion brands. pg. 10

brandingkelsey combephotographyWebsite, blog and logo design for Kelsey CombePhotography.http://www.kelseycombe.com pg. 11

branding rb interiors Blog layout and design http://www.rbinteriors.blogspot.com/ pg. 12

Contact fuller.cris@gmail.com 646/704-2351 @crissiefuller www.crissiefuller.com pg. 13

Crissie Fuller - Social Media Portfolio

by Crissie Fuller on Jun 10, 2012

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