Ben Deda - Screw the A, Take the C

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In school, you were always taught to "go for the A." But when you're operating in a dynamic environment - be it business, combat, or any other consistently changing environment - the 70% solution is …

In school, you were always taught to "go for the A." But when you're operating in a dynamic environment - be it business, combat, or any other consistently changing environment - the 70% solution is often better than the 100% solution.

Ben Deda from FullContact presented this talk as part of Ignite Denver 12 on October 24, 2012.

You can find the original blog at http://www.fullcontact.com/2012/09/20/when-a-c-beats-an-a/.

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Transcript

  • 1. Wrong
  • 2. ColonelJohn Boyd
  • 3. Ood OODA Loop Observe Act Orient Decide
  • 4. YOU COMPETITORObserve ObserveOrient OrientDecide Decide ActObserve ObserveOrient OrientDecide Decide Act
  • 5. 70%Solution
  • 6. Observe Learn Build Act Orient Measure Decide Minimum70% Solution Viable Product
  • 7. 2006 1.5 IE 72007 2.02008 3.02009 3.5 IE 82010 3.62011 4.0-9 IE 92012 10.0-? IE 10?
  • 8. How can you use the70% Solution today? Pricing • Markets • Product
  • 9. @Ben_Deda