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In school, you were always taught to "go for the A." But when you're operating in a dynamic environment - be it business, combat, or any other consistently changing environment - the 70% solution is often better than the 100% solution.
Ben Deda from FullContact presented this talk as part of Ignite Denver 12 on October 24, 2012.
You can find the original blog at http://www.fullcontact.com/2012/09/20/when-a-c-beats-an-a/.