6 pillars of business

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  • 6 pillars of business

    1. 1. PILLARS of6 BUSINESS LADISLAV MARTINCIK ... I wish I knew 5 years ago when I was starting my own business/startup.
    2. 2. I GET IT... mentalityMy goal here is to convince you that whatI’m about to tell you is something NEW.PLEASE BE OPEN MINDED!
    3. 3. CONTENTSStory of Foundum (foundum.com)YOUPRODUCTMARKETMARKETINGPEOPLESYSTEMScca 45 min / cca 40 slides
    4. 4. FOUNDUMTEAM
    5. 5. The global online ecosystem for entrepreneurs. Foundum matches entrepreneurs to private investors, advisors, and service & funding providers in order to create valuable relationships.5
    6. 6. ECOSYSTEMMALLORCA2012 6
    7. 7. PILLARS of6 BUSINESS
    8. 8. YOUYou grow you business by growing you. 8
    9. 9. YOUEFFECTIVITYvsBEINGRIGHT 9
    10. 10. YOUSELF LIMITINGBELIEFSlimiting EmpoweringTony Robbins - Awaken the Giant Within 10
    11. 11. YOU WANT < DON’T WANTWHAT MOTIVATES YOU?Carrots and sticks. 11
    12. 12. YOUPRODUCTIVITY &TIME MANAGEMENTSecret to be more productive is ... 12
    13. 13. YOUENERGYYou cannot expand time. It’s fixed. 13
    14. 14. PRODUCTProduct/Idea is not the thing you start with. 14
    15. 15. PRODUCTIDEAQUICKSANDHow do I get my great idea?Amy Hoy - 30x500 course 15
    16. 16. PRODUCTYou need to have idea to start a business.You need money to start a business.You need experience to start a business.You need skills to start a business.IDEAEXTRACTIONDane Maxwell - TheFoundation.io 16
    17. 17. PRODUCTIDEAEXTRACTIONINTERVIEWWhat is the most important activity you aredoing every day in your business & what isthe pain you experience in this activity? 17
    18. 18. PRODUCTIDEA TEST #1Money multiplier - Does the ideamakes more money to my customer?Pain killer - Does the idea help solve bigproblem for your customer?Amy Hoy 18
    19. 19. PRODUCTIDEA TEST #210x times the value - Does theproduct delivers 10x value what customeris paying to us?Appsumo 19
    20. 20. PRODUCTIDEA TEST #3Pain - Is there urgent pain or irrationalpassion?Active - Is the user actively searching forsolution?Options - Are there a few or moreperceived options? (From prospect POV)Long term - Is there potential long for longterm relationship?Eban Pagan 20
    21. 21. PRODUCTIDEA TEST #4Automated saleRecurring revenueNo accounts receivable - No money from outside.Sell tools - Gold rushPerry Marshall, Dane Maxwell 21
    22. 22. PRODUCTMONEYIf there’s no money involved it’s not thesame game of poker. 22
    23. 23. MARKETIt isn’t what you think. So make the effort to learn. 23
    24. 24. MARKETAVATARConcrete personality with all fears, frustrations,commonalitiesCreate picture of this specific person in yourmindCreate conversation you have with him(“script out the conversation”)Eban Pagan, Fabien Fredricson 24
    25. 25. MARKETAVATAR 2Create avatarLook for the most important people around thisavatar who’s opinion really matters to him/her.What he/she thinks it’s happening in theothers people minds?Look for hot buttons.Eban Pagan, Fabien Fredricson 25
    26. 26. MARKETCREATEMARKETIt’s hard to compete. Easier to create. 26
    27. 27. MARKETINGMarketing is everything you do & your market can see. 27
    28. 28. MARKETING You Product Corp CustomerCOMMUNICATIONMarketing in nutshell (for me) is communication. 28
    29. 29. MARKETINGYou Product Corp Customer 95% companies focus YOU 29
    30. 30. MARKETINGIRRATIONALFANTASYEver wondered why most of ads are so stupid?Because they talk to our subconscious mind. 30
    31. 31. MARKETINGCONCEPT OFNEWBecause when we “get it” we stop listen,we need to always come up with NEW. 31
    32. 32. MARKETINGBE SPECIFICExternal, tangible, measurable benefits,results.Abstract to specific. 32
    33. 33. PEOPLEWhoever you surround yourself with you became. 33
    34. 34. PEOPLEHIRING PEOPLEChoose carefully. Letting go people isn’t easy. WRITERSA-PLAYERS READERSSNIPERSOPEN MINDED 34
    35. 35. PEOPLEWORKING w/ PEOPLEEGOWe / YouBoss / Employee FEEDBACK Open / CloseBALANCEOrganizer / Creative MOTIVATION Money / Boredom Carrot / Stick 35
    36. 36. SYSTEMSIf you feeling like chaos, you’re missing systems. 36
    37. 37. SYSTEMSWRITE ITDOWNIf you cannot write down system of stepsdescribing what you do... it’s chaos.eMyth - Michael E. Gerber 37
    38. 38. SYSTEMSTRACKingIf you’re not tracking your progress, how do youknow what’s going on? 38
    39. 39. RECAPSignup for Foundum (foundum.com)YOUPRODUCTMARKETMARKETINGPEOPLESYSTEMS
    40. 40. THANK YOUladislav@foundum.com

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