SUNYLA 2007 Expanding Our Horizons: Reaching for the Limits June 14, 2007 Matt Goldner  Executive Director, End User Servi...
<ul><li>Current position of libraries in information services </li></ul><ul><li>OCLC strategy </li></ul><ul><li>WorldCat.o...
Background
Realities of information discovery <ul><li>From OCLC’s  Perceptions of Libraries  </li></ul><ul><li>and Information Resour...
The good <ul><li>Libraries used and viewed favorably </li></ul><ul><li>96% of respondents said that they have visited a li...
The good <ul><li>What students value: </li></ul><ul><ul><li>Authoritative content </li></ul></ul><ul><ul><li>Research assi...
The not so good <ul><li>Libraries are about books and information </li></ul><ul><li>First think of books </li></ul><ul><li...
From OCLC:  Perceptions of Libraries and Information Resources (2005) The Real Issue  Q:  Where do you typically begin you...
Then:  the user built their  workflow around the library Now:  the library must build its service  around the user workflow
Then:  resources were scarce and attention  was abundant Now:  attention is scarce and resources are abundant
Have seen the problem <ul><li>What do we do about it as a community? </li></ul>
. . . ideas . .  <ul><li>Move our services to where users are  </li></ul><ul><ul><li>In GYM </li></ul></ul><ul><ul><li>In ...
… ideas … <ul><li>2.  Move processes up to cooperative level  </li></ul><ul><ul><li>Places library where aggregated demand...
… ideas … <ul><li>3.  Avoid duplicative efforts </li></ul><ul><ul><li>Ties back to moving processes to the cooperative </l...
… ideas … <ul><li>4.  Think in Web 2.0 framework </li></ul><ul><ul><li>Service-oriented </li></ul></ul><ul><ul><li>Expose ...
Vision: Aggregate services around the user <ul><li>Discover  </li></ul><ul><li>Get it  </li></ul><ul><li>Create, manage, s...
Goal <ul><li>Deliver the  full capacity  of the library community to the user, at the point of need </li></ul><ul><li>coll...
A view of library services <ul><ul><li>Remix/reuse services in other environments </li></ul></ul><ul><ul><li>Connect users...
Open WorldCat Program N ETWORK  I NTERFACE   S ERVICES
N ETWORK  I NTERFACE   S ERVICES
N ETWORK  I NTERFACE   S ERVICES
N ETWORK  I NTERFACE   S ERVICES
<ul><li>Currently supported services </li></ul><ul><ul><li>Discovery </li></ul></ul><ul><ul><li>Fulfillment </li></ul></ul...
A few examples of discovery services <ul><li>North Carolina State – Endeca  </li></ul><ul><li>Rochester Institute of Techn...
WorldCat.org
WorldCat.org – Discovery
WorldCat.org – Detailed record
  Local libraries displayed automatically
<ul><li>Stats: are we on the right track? </li></ul><ul><ul><li>Impressions </li></ul></ul><ul><ul><li>Click throughs </li...
Click-throughs to WorldCat.org pages
 
<ul><li>WorldCat Local </li></ul><ul><ul><li>Customized view of WorldCat.org that can serve as a library or library consor...
Components of WorldCat Local <ul><li>Content </li></ul><ul><li>Branded version of WorldCat.org </li></ul><ul><li>Interoper...
Content <ul><li>OCLC supplied content </li></ul><ul><ul><li>All of WorldCat (including “shared collections”) </li></ul></u...
Content indexed from local collections  <ul><li>Physical collections </li></ul><ul><li>Electronic journals </li></ul><ul><...
Integration with Local Delivery Environment <ul><li>Circulation </li></ul><ul><ul><li>Request/Place Hold via Circulation o...
Customized view of WorldCat.org
Holdings:  Local, Group, Global UW First Then Summit Rest of WorldCat
Full record display
Request
Access to Online Full Text (via resolver) Link displays based on e-serials holdings Displays article from FS/ECO, if avail...
What makes WorldCat Local Unique? <ul><li>Shared-platform approach </li></ul><ul><li>Access to the global network  </li></...
Second key factor <ul><li>Erases barriers between delivery silos </li></ul><ul><li>Works to intelligently present the “bes...
Open Access Electronic Immediate delivery Time delay delivery Licensed Electronic Locally Held Group Held Globally Held
WorldCat Local Pilot and Release <ul><li>Pilot began in April 2007 </li></ul><ul><li>Pilot participants </li></ul><ul><ul>...
Social Network Services <ul><li>Services that support user workflow and connect users with common interests </li></ul>
 
 
 
Further information Matt Goldner [email_address]   Bob Schulz – WorldCat.org [email_address] Mindy Pozenel – WorldCat Loca...
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SUNYLA 2007 Keynote

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Keynote Speaker: Matt Goldner, Executive Director, Cooperative Collection Services, OCLC

Expanding Our Horizons: Reaching for the Limits[PowerPoint]



The future of the library OPAC as a destination information portal is shaky at best. To surface library collections in today's information environment, libraries will have to move toward exposing themselves in multiple locations and through multiple methods. Looking at some of the successful ways OCLC has been able to surface the library's full capacity can give libraries one way to consider their futures.

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  • SUNYLA 2007 Keynote

    1. 1. SUNYLA 2007 Expanding Our Horizons: Reaching for the Limits June 14, 2007 Matt Goldner Executive Director, End User Services OCLC, Online Computer Library Ctr
    2. 2. <ul><li>Current position of libraries in information services </li></ul><ul><li>OCLC strategy </li></ul><ul><li>WorldCat.org program </li></ul><ul><li>WorldCat Local </li></ul>
    3. 3. Background
    4. 4. Realities of information discovery <ul><li>From OCLC’s Perceptions of Libraries </li></ul><ul><li>and Information Resources report: </li></ul><ul><ul><li>93% — Agree Google provides </li></ul></ul><ul><ul><li>worthwhile information </li></ul></ul>85% — agree Yahoo provides worthwhile information 78% — agree library Web sites provide worthwhile information 69% — feel libraries and search engines provide the same level of trustworthiness
    5. 5. The good <ul><li>Libraries used and viewed favorably </li></ul><ul><li>96% of respondents said that they have visited a library </li></ul><ul><li>57% use libraries frequently </li></ul><ul><li>69% say library use is steady or high </li></ul>
    6. 6. The good <ul><li>What students value: </li></ul><ul><ul><li>Authoritative content </li></ul></ul><ul><ul><li>Research assistance </li></ul></ul><ul><ul><li>The library as place </li></ul></ul>
    7. 7. The not so good <ul><li>Libraries are about books and information </li></ul><ul><li>First think of books </li></ul><ul><li>Majority believe mission is information </li></ul><ul><li>Majority do NOT consider library a source for readily available information, especially digital content </li></ul>
    8. 8. From OCLC: Perceptions of Libraries and Information Resources (2005) The Real Issue Q: Where do you typically begin your search for information on a particular topic? 84% Search Engines 2% Library Portals
    9. 9. Then: the user built their workflow around the library Now: the library must build its service around the user workflow
    10. 10. Then: resources were scarce and attention was abundant Now: attention is scarce and resources are abundant
    11. 11. Have seen the problem <ul><li>What do we do about it as a community? </li></ul>
    12. 12. . . . ideas . . <ul><li>Move our services to where users are </li></ul><ul><ul><li>In GYM </li></ul></ul><ul><ul><li>In other major information websites </li></ul></ul><ul><ul><li>In other campus and community systems </li></ul></ul>
    13. 13. … ideas … <ul><li>2. Move processes up to cooperative level </li></ul><ul><ul><li>Places library where aggregated demand is </li></ul></ul><ul><ul><li>Frees libraries to concentrate on what is best done locally </li></ul></ul>
    14. 14. … ideas … <ul><li>3. Avoid duplicative efforts </li></ul><ul><ul><li>Ties back to moving processes to the cooperative </li></ul></ul><ul><ul><li>Exploits local skills for local needs </li></ul></ul>
    15. 15. … ideas … <ul><li>4. Think in Web 2.0 framework </li></ul><ul><ul><li>Service-oriented </li></ul></ul><ul><ul><li>Expose data </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Perpetual beta </li></ul></ul>
    16. 16. Vision: Aggregate services around the user <ul><li>Discover </li></ul><ul><li>Get it </li></ul><ul><li>Create, manage, share </li></ul>
    17. 17. Goal <ul><li>Deliver the full capacity of the library community to the user, at the point of need </li></ul><ul><li>collections </li></ul><ul><li>services </li></ul><ul><li>community, expertise, place </li></ul>
    18. 18. A view of library services <ul><ul><li>Remix/reuse services in other environments </li></ul></ul><ul><ul><li>Connect users/consumers to libraries at the global level </li></ul></ul><ul><ul><li>Services for libraries to manage collections and services efficiently </li></ul></ul>N ETWORK I NTERFACE S ERVICES C ONSUMER S ERVICES M ANAGEMENT S ERVICES
    19. 19. Open WorldCat Program N ETWORK I NTERFACE S ERVICES
    20. 20. N ETWORK I NTERFACE S ERVICES
    21. 21. N ETWORK I NTERFACE S ERVICES
    22. 22. N ETWORK I NTERFACE S ERVICES
    23. 23. <ul><li>Currently supported services </li></ul><ul><ul><li>Discovery </li></ul></ul><ul><ul><li>Fulfillment </li></ul></ul><ul><ul><li>Social networking </li></ul></ul>C ONSUMER S ERVICES
    24. 24. A few examples of discovery services <ul><li>North Carolina State – Endeca </li></ul><ul><li>Rochester Institute of Technology – eXtensible Catalog </li></ul><ul><li>Ex Libris – Primo </li></ul><ul><li>III – Encore </li></ul><ul><li>OCLC – worldcat.org </li></ul>
    25. 25. WorldCat.org
    26. 26. WorldCat.org – Discovery
    27. 27. WorldCat.org – Detailed record
    28. 28. Local libraries displayed automatically
    29. 29. <ul><li>Stats: are we on the right track? </li></ul><ul><ul><li>Impressions </li></ul></ul><ul><ul><li>Click throughs </li></ul></ul><ul><ul><li>Conversions </li></ul></ul>
    30. 30. Click-throughs to WorldCat.org pages
    31. 32. <ul><li>WorldCat Local </li></ul><ul><ul><li>Customized view of WorldCat.org that can serve as a library or library consortium’s local discovery service </li></ul></ul><ul><li>WorldCat.org 3.0 </li></ul><ul><ul><li>An add-on that allows users to search all licensed databases in the library’s collection </li></ul></ul>Global Discovery brought to Local Services
    32. 33. Components of WorldCat Local <ul><li>Content </li></ul><ul><li>Branded version of WorldCat.org </li></ul><ul><li>Interoperability with local delivery environment </li></ul>
    33. 34. Content <ul><li>OCLC supplied content </li></ul><ul><ul><li>All of WorldCat (including “shared collections”) </li></ul></ul><ul><ul><li>All article metadata in WorldCat.org </li></ul></ul><ul><ul><li>All evaluative content in WorldCat on FS </li></ul></ul><ul><ul><li>Vendor records </li></ul></ul>
    34. 35. Content indexed from local collections <ul><li>Physical collections </li></ul><ul><li>Electronic journals </li></ul><ul><li>Article-level citations </li></ul><ul><li>Special collections </li></ul><ul><li>Digitized collections </li></ul>collections WorldCat.org
    35. 36. Integration with Local Delivery Environment <ul><li>Circulation </li></ul><ul><ul><li>Request/Place Hold via Circulation or Intra-consortial borrowing system </li></ul></ul><ul><li>ILL </li></ul><ul><ul><li>Interoperability with OCLC ILL, ILLiad, VDX </li></ul></ul><ul><li>Online full-text </li></ul><ul><ul><li>Direct access to FS, ECO, NetLibrary </li></ul></ul><ul><ul><li>Linking to OpenURL Resolver </li></ul></ul>
    36. 37. Customized view of WorldCat.org
    37. 38. Holdings: Local, Group, Global UW First Then Summit Rest of WorldCat
    38. 39. Full record display
    39. 40. Request
    40. 41. Access to Online Full Text (via resolver) Link displays based on e-serials holdings Displays article from FS/ECO, if available If not, links to resolver
    41. 42. What makes WorldCat Local Unique? <ul><li>Shared-platform approach </li></ul><ul><li>Access to the global network </li></ul><ul><li>Syndication across the network </li></ul>
    42. 43. Second key factor <ul><li>Erases barriers between delivery silos </li></ul><ul><li>Works to intelligently present the “best” silo </li></ul><ul><li>Doesn’t preclude other delivery options </li></ul>
    43. 44. Open Access Electronic Immediate delivery Time delay delivery Licensed Electronic Locally Held Group Held Globally Held
    44. 45. WorldCat Local Pilot and Release <ul><li>Pilot began in April 2007 </li></ul><ul><li>Pilot participants </li></ul><ul><ul><li>University of Washington </li></ul></ul><ul><ul><li>Peninsula Library System (36 libraries) </li></ul></ul><ul><ul><li>State of Illinois (9 libraries) </li></ul></ul><ul><ul><li>Ohio State University </li></ul></ul><ul><ul><li>University of California </li></ul></ul><ul><li>Service release planned for late 2007 </li></ul>
    45. 46. Social Network Services <ul><li>Services that support user workflow and connect users with common interests </li></ul>
    46. 50. Further information Matt Goldner [email_address] Bob Schulz – WorldCat.org [email_address] Mindy Pozenel – WorldCat Local [email_address] Jasmine De Gaia – Social Network [email_address]

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