Better Place Introduction

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Presentation by Sven Thesen, Head of California Business Development at Better Place. This presentation was part of a panel that was moderated by Mike Liebhold of Institute for the Future, at our 4th annual Fujitsu Labs of America Technology Symposium held in Sunnyvale on June 9th, 2010. The theme of the event was:

Smart Grid: When Energy Meets the "Internet of Things"

And the panel was titled:

"Plugging Into the Electric Vehicle Infrastructure"

Photos of the event can be found here, along with links to more details:

http://www.flickr.com/photos/kevinkrejci/sets/72157624268841056/

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  • The needs of EV drivers and their communities will be well served by Better Place networks and services.Ease of use:First, the EV needs to be as or more convenient than a gas car. Better Place customers will have full access to a network of charge spots, and a personal charge spot to make it easier to charge up than fill a gas tank.Extended range:Today’s EV batteries support about 100 miles or 160 km of driving on a single charge. That’s far more than most of us drive in a day, making it easy to charge at night and drive wherever during the day.Affordability:Better place absorbs the up front cost of the battery, so that purchasing a new EV is affordable. Thereafter, customers pay only for the services they receive. Positive ownership experience:These services mean that an EV driver will generally wake <<up>> to a fully charged vehicle everyday. No more expensive stops at the gas station, concerns over urban pollution contributions and additional climate change, or the economic and political consequences of undue dependence on foreign oil.Lastly, energy supply:Better Place works with local utilities to load balance and align energy supply and demand, assuring drivers sufficient energy, ultimately based on renewable energy.
  • Better Place deploying full solution around the world – setting up largest EV charging network in the world. Variety of mounting options developed to support home, office and public charging Israel deployment up to 31K charge in 2011
  • Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • Our biz is to provide managed EV services to utilities and consumersIntegrates entire EV chain (grid, charge spot, driver)Manages all control and customer data to meet operational needsScalable, high-performance, distributed architectureCommunication servers support 200,000+ connections/networkLeading distributed message bus (50,000+ msg/sec)
  • The Israeli Electric Company conducted a feasibility study to examine the impact on the grid under different scenarios on different parts of the electricity value chain (generation, transmission and distribution).Three scenarios where evaluated assuming 2M EV’s by 2020:Random chargingRandom charging with economical incentivesControlled charging
  • Better Place Introduction

    1. 1. Better Place <br />Introduction<br />June, 2010<br />CONFIDENTIAL © 2010 Better Place<br />
    2. 2. Better Place addressing EV needs<br />CONFIDENTIAL © 2010 Better Place<br />2<br />
    3. 3. Better Place Charge Spot: Intelligent EV Infrastructure <br />CONFIDENTIAL © 2009 Better Place<br />3<br />Single-Family Home<br />Charge Spots <br />Commercial<br /><ul><li> Level II
    4. 4. Standards compliant
    5. 5. Intelligent
    6. 6. Networked
    7. 7. User-friendly design
    8. 8. Multiple mounting options </li></ul>Multi-Unit Home <br />Public<br /><ul><li>Deployed in public locations in advance of cars
    9. 9. Plug and charge at home, work, school or while you shop or play
    10. 10. Eliminates gas station stops, pumps, and unpredictable prices</li></li></ul><li>Battery switch stations for long trips<br />Replaces a depleted battery with a fully-charged one for continuous driving (i.e. trips >100 miles)<br />Automated process takes less time than filling a gas tank<br />CONFIDENTIAL © 2010 Better Place<br />4<br />Rendering<br />
    11. 11. Tokyo Taxi Demonstration Video<br />CONFIDENTIAL © 2010 Better Place<br />5<br />
    12. 12. EV Network & Services Ecosystem <br />utility<br />system planning<br />office buildings<br />supply management<br />retail space<br />LCC<br />multi-unit residences<br />load management<br />public charge spots<br />customer services<br />utility API<br />single-unit residences<br />(smart metering/HAN)<br />EV charge management<br />EV network management<br />charging API<br />back office & analytics<br />battery switch stations<br />EV driver services<br />EV driver API<br />power lines<br />2-way communications<br />6<br />CONFIDENTIAL © 2010 Better Place<br />
    13. 13. Managed charging minimizes risks and costs to utilities <br />CONFIDENTIAL © 2010 Better Place<br />7<br />Israel Electric Co. study: Managed EV charging significantly reduces system costs of EV adoption to utilities <br />
    14. 14. Intermittent Renewable Energy, Hawaii<br />Better Place 2008 CONFIDENTIAL - Property of Better Place and its affiliates<br />8<br />Hawaiian Electric Company, Inc.<br />Maui Electric Company, Ltd.<br />Hawaii Electric Light Co., Inc.<br />
    15. 15. CONFIDENTIAL © 2010 Better Place<br />9<br />

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