What in the world?

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David Smith's recent presentation at Cambridge University about the evolving digital world

David Smith's recent presentation at Cambridge University about the evolving digital world

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  • We can examine the idea of the game change created by cloud in greater detail. The diagram expresses the idea of the paradigm shift at the interaction of two separate timelines.The lower timeline represents the client / server computing era (or PC era). This exists mostly in the past. It describes the progression of PC technology in the enterprise, from its early days as personal applications sourced by individuals, to enterprise applications, to virtualisation leveraging shared infrastructure and finally to private cloud – on-demand computing provided from inside the enterprise. This timeline is characterised by consolidation – the need to get greater value from a fixed investment in technology and minimising of cost. It is about creating efficiency through management of a commodity and has outputs measured in terms of cost. As you move along this timeline, you create value by increasing efficiency.The upper timeline represents the cloud computing era. We have mapped out what we anticipate the key milestones might be in line with Fujitsu’s vision of cloud computing. This represents the progression of a new set of online technology services. This timeline also describes increasing value, but a different type of value - business mobility. Moving along this line, businesses can exploit technology services for real and immediate business benefit.This paradigm of the upper timeline is of higher value than the lower timeline as it is better able to respond to real needs of the business. At the centre of the diagram is a value shift. As we move from one curve to another, we are switching to a different set of values. This is the game change, or the disruption.This model is workload specific. Over time individual workloads are moved up the curves to attain higher value positions – i.e. to deliver greater value. If and when appropriate, workloads can be jumped onto the new curve to realise the different set of values. It is likely that for most enterprises their workload portfolio will exist in a hybrid state, a blend of client/server and cloud services, with the ratio delivery models changing over time.

Transcript

  • 1. What In The World?
    David Smith
    Global Chief Innovation & Technology Officer
    david.smith@uk.fujitsu.com@SmithDavidMuk.fujitsu.com/blogs/cto
  • 2. The future’s bright…
    ….but I’m still waiting for my jetpack
  • 3. Before radio or podcasts…lectors
  • 4. Worlds apart
    Clerical worker
    Forecourt attendant
    Insurance underwriter
    Telephone operator
    Typesetter
    Typist
    Blogger
    Call centre worker
    Personal trainer
    SEO specialist
    Sustainability manager
    Talent manager
  • 5. Workplaces change, do people really?
  • 6. What is driving change?
    Technology
    Society
    Lifestyle
    Livelihood
  • 7. Changing Society
  • 8. Technology - the old way
    Experts only
    Tailor-made
    Static and inflexible
    Stateful
  • 9. Technology - the new way
    Accessible to all
    Commoditised
    Stateless
    On-demand
  • 10. Changing Technology
  • 11. The physical world - devices and sensors
  • 12. Changing Livelihood
  • 13. Business without borders – our vision
  • 14. The evolving digital world
    Size and growth of Digital world
    • 294 billions emails sent everyday (42 for every human)
    • 15. 800,000 in petabytes in 2010, 1,200,000 petabytes in 2011
    • 16. 1 billion videos watched on YouTube in 2009, 2 billion in 2010
    • 17. More e-books than physical books sold Christmas 2011 (Amazon)
    • 18. Enterprise mobile apps to grow 78m by 2013 from 11m in 2009
    • 19. 450 billion transactions on the internet daily (> 5 million per second)
    Real World
    Physicalto Digital
    Business Intelligence
    Massive volume
    Opportunities for Fujitsu
    • Leverage our broad range of end user devices and other data capture technology to capture share of the rapidly expanding device market
    • 20. Our HPC and storage technologies represent the foundation to analyse and store vast amounts of data (‘big data”) that will be generated
    • 21. Leverage our investments in Human Centric applications to provide the business value in the future digital world
    • 22. Build packaged solutions that are delivered as a Cloud service through our global datacentre footprint
    Cloud Platform
    7910
    EXABYTES
    Knowledge
    1227
    EXABYTES
    130
    EXABYTES
    HPC Platform
    2015
    2010
    2005
    Virtual world
  • 23. The cloud paradigm shift
    Cloud Computing Era
    Service ecosystem
    Business Services
    Marketplaces
    SaaS
    (IaaS, PaaS)
    Increasing business mobility
    Value Shift
    Workload jump
    Value
    Hybrid environment
    Increasing efficiency
    Private Cloud
    Virtualised Apps
    Enterprise Apps
    Client / Server Computing Era
    Personal Apps
    Time
  • 24. The digital world – computing & intelligence
  • 25. We are seeing new opportunities
  • 26. The innovation context
  • 27. Our innovation context #2
    Engaging the world
    Technology Perspectives
    FujitsuIP
    InnovationEco-system
    Delivering value toour customers
    Shaping Tomorrow with you
    Fujitsu Societal Vision
    Create context for more strategic customer conversations and engagement in the field
  • 28. We have an opinion on our future….
    19
  • 29. Fujitsu Vision
  • 30. Humancentric
    Copyright 2011 FUJITSU
    Creating knowledge, supporting human activities
    Human centric
    Transforming
    business processes
    Network centric
    Cloud computing
    Sensor technology
    Ubiquitous terminals
    Mobile communications
    Improving productivity
    Scope of ICT usage
    Computer centric
    Networking
    Internet
    PC
    1990
    2000
    2010
    2020
  • 31. Humancentric intelligent society – alternateslide
    Food
    Transport
    Creating knowledge, supporting human activities
    Broadcasting
    Healthcare
    Human centric
    Logistics/
    Retail
    Smart Grids
  • 32. Start dealingwithtoday’s challenges
    Copyright 2011 FUJITSU
  • 33. Enabling a Human Centric Intelligent Society
    Real World
    Navigation
    Sensing
    Massive data
    collection
    Imaging of real world
    Action to real world
    Cloud Platform
    Knowledge
    Analysis
    Virtual world
  • 34. Human activities generate all kinds of data
    Copyright 2011 FUJITSU
    Food
    Health
    Energy
    Transport
    Logistics
    Environment
    Real worldData from many devices (millions of sensors, mobile phones, terminals)
    Disaster preemption & response services
    Automated metering
    Facilities management
    Biological data management
    Air flow and temperature monitoring
    Electricityusage and CO2emissions monitoring
    Structural monitoring
    Remote patient monitoring
    Network
    Practical wisdom
    Situation appropriate services
    Virtual world
    ….
    ….
    SaaS
    IaaS
    PaaS
  • 35. Practicalwisdom to help users
    Copyright 2011 FUJITSU
    Virtual World
    Collective Web Intelligence
    Sensor Data
    Episode
    Accumulate
    Provide users
    with appropriate services
    Context Extraction
    Rule Derivation
    Text Mining
    Data Mining
    Situation appropriate services
    Practical wisdom
    Network
    Field
    Research
    Ontology
    Matching
    Stream Processing
    Event Processing
    System controls
    Informpeople
    Delivering services
    that apply knowledge
    Social Networks
    People
    Web
    Corp Data
    Sensing
    Sensor
    Feedback
    Web
    Real World
    • Analyze massive volume of sensor and web data
    • 36. Proactively deliver necessary services where and when they are needed
  • Optimizing power generation & distribution
    Copyright 2011 FUJITSU
    Data center
    Ad-hoc network
    Backbone network
    Inside customer’s home
    Base stations
    Meter server
    ×
    Power meter
    Relays
    Autonomous construction of large-scale networks
    WISReedproject in New Mexico
    • Deployed 2,000+ communication nodes in the whole field test site area and performed system operational tests.
    • 37. A gateway placed on the substation collects data from power meters and sends them to the data center.
    • 38. Automatic monitoring enables easier maintenance
    Automatically tracks usage for each house
  • 39. Delivering wisdom to today’s farmers
    Copyright 2011 FUJITSU
    Camera*
    <Sensor>
    ・Temperature
    ・Solar radiation
    ・Soil temperature
    ・Field moisture
    About 500m
    <Other acquired data>
    ・Atmospheric pressure
    ・Wind direction
    ・Wind velocity
    ・Precipitation
    *Camera device: product of ELAB Experience
    *Courtesy of Geographical Survey Institute Japan
  • 40. So what will you deliver?
    Solutions
    Agriculture, healthcare, logistics, financial services
    Services
    Consulting & enablement, BPaaS, SaaS, PaaS, IaaS
    Platforms
    Private cloud, local cloud, global cloud S5 & A5, public cloud partnerships
  • 41. Rising influence of young & old
    Social media important as the telephone
    Truly ubiquitous technology
    Human resources sourced online - on a task basis
    Business activities commoditized
    Monetising personal resources – data, networks, status
    Blurring of work and leisure
    New dilemmas – keeping private, going offline
    Things to look out for…
  • 42. Finally……..