We can examine the idea of the game change created by cloud in greater detail. The diagram expresses the idea of the paradigm shift at the interaction of two separate timelines.The lower timeline represents the client / server computing era (or PC era). This exists mostly in the past. It describes the progression of PC technology in the enterprise, from its early days as personal applications sourced by individuals, to enterprise applications, to virtualisation leveraging shared infrastructure and finally to private cloud – on-demand computing provided from inside the enterprise. This timeline is characterised by consolidation – the need to get greater value from a fixed investment in technology and minimising of cost. It is about creating efficiency through management of a commodity and has outputs measured in terms of cost. As you move along this timeline, you create value by increasing efficiency.The upper timeline represents the cloud computing era. We have mapped out what we anticipate the key milestones might be in line with Fujitsu’s vision of cloud computing. This represents the progression of a new set of online technology services. This timeline also describes increasing value, but a different type of value - business mobility. Moving along this line, businesses can exploit technology services for real and immediate business benefit.This paradigm of the upper timeline is of higher value than the lower timeline as it is better able to respond to real needs of the business. At the centre of the diagram is a value shift. As we move from one curve to another, we are switching to a different set of values. This is the game change, or the disruption.This model is workload specific. Over time individual workloads are moved up the curves to attain higher value positions – i.e. to deliver greater value. If and when appropriate, workloads can be jumped onto the new curve to realise the different set of values. It is likely that for most enterprises their workload portfolio will exist in a hybrid state, a blend of client/server and cloud services, with the ratio delivery models changing over time.
What In The World? David Smith Global Chief Innovation & Technology Officer email@example.com@SmithDavidMuk.fujitsu.com/blogs/cto
The future’s bright… ….but I’m still waiting for my jetpack
The cloud paradigm shift Cloud Computing Era Service ecosystem Business Services Marketplaces SaaS (IaaS, PaaS) Increasing business mobility Value Shift Workload jump Value Hybrid environment Increasing efficiency Private Cloud Virtualised Apps Enterprise Apps Client / Server Computing Era Personal Apps Time
Our innovation context #2 Engaging the world Technology Perspectives FujitsuIP InnovationEco-system Delivering value toour customers Shaping Tomorrow with you Fujitsu Societal Vision Create context for more strategic customer conversations and engagement in the field
Enabling a Human Centric Intelligent Society Real World Navigation Sensing Massive data collection Imaging of real world Action to real world Cloud Platform Knowledge Analysis Virtual world
Human activities generate all kinds of data Copyright 2011 FUJITSU Food Health Energy Transport Logistics Environment Real worldData from many devices (millions of sensors, mobile phones, terminals) Disaster preemption & response services Automated metering Facilities management Biological data management Air flow and temperature monitoring Electricityusage and CO2emissions monitoring Structural monitoring Remote patient monitoring Network Practical wisdom Situation appropriate services Virtual world …. …. SaaS IaaS PaaS
Practicalwisdom to help users Copyright 2011 FUJITSU Virtual World Collective Web Intelligence Sensor Data Episode Accumulate Provide users with appropriate services Context Extraction Rule Derivation Text Mining Data Mining Situation appropriate services Practical wisdom Network Field Research Ontology Matching Stream Processing Event Processing System controls Informpeople Delivering services that apply knowledge Social Networks People Web Corp Data Sensing Sensor Feedback Web Real World
Analyze massive volume of sensor and web data
Proactively deliver necessary services where and when they are needed
Optimizing power generation & distribution Copyright 2011 FUJITSU Data center Ad-hoc network Backbone network Inside customer’s home Base stations Meter server × Power meter Relays Autonomous construction of large-scale networks WISReedproject in New Mexico
Deployed 2,000+ communication nodes in the whole field test site area and performed system operational tests.
A gateway placed on the substation collects data from power meters and sends them to the data center.
Delivering wisdom to today’s farmers Copyright 2011 FUJITSU Camera* ＜Sensor＞ ・Temperature ・Solar radiation ・Soil temperature ・Field moisture About 500m ＜Other acquired data＞ ・Atmospheric pressure ・Wind direction ・Wind velocity ・Precipitation *Camera device: product of ELAB Experience *Courtesy of Geographical Survey Institute Japan
So what will you deliver? Solutions Agriculture, healthcare, logistics, financial services Services Consulting & enablement, BPaaS, SaaS, PaaS, IaaS Platforms Private cloud, local cloud, global cloud S5 & A5, public cloud partnerships
Rising influence of young & old Social media important as the telephone Truly ubiquitous technology Human resources sourced online - on a task basis Business activities commoditized Monetising personal resources – data, networks, status Blurring of work and leisure New dilemmas – keeping private, going offline Things to look out for…