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What in the world?

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David Smith's recent presentation at Cambridge University about the evolving digital world

David Smith's recent presentation at Cambridge University about the evolving digital world

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  • We can examine the idea of the game change created by cloud in greater detail. The diagram expresses the idea of the paradigm shift at the interaction of two separate timelines.The lower timeline represents the client / server computing era (or PC era). This exists mostly in the past. It describes the progression of PC technology in the enterprise, from its early days as personal applications sourced by individuals, to enterprise applications, to virtualisation leveraging shared infrastructure and finally to private cloud – on-demand computing provided from inside the enterprise. This timeline is characterised by consolidation – the need to get greater value from a fixed investment in technology and minimising of cost. It is about creating efficiency through management of a commodity and has outputs measured in terms of cost. As you move along this timeline, you create value by increasing efficiency.The upper timeline represents the cloud computing era. We have mapped out what we anticipate the key milestones might be in line with Fujitsu’s vision of cloud computing. This represents the progression of a new set of online technology services. This timeline also describes increasing value, but a different type of value - business mobility. Moving along this line, businesses can exploit technology services for real and immediate business benefit.This paradigm of the upper timeline is of higher value than the lower timeline as it is better able to respond to real needs of the business. At the centre of the diagram is a value shift. As we move from one curve to another, we are switching to a different set of values. This is the game change, or the disruption.This model is workload specific. Over time individual workloads are moved up the curves to attain higher value positions – i.e. to deliver greater value. If and when appropriate, workloads can be jumped onto the new curve to realise the different set of values. It is likely that for most enterprises their workload portfolio will exist in a hybrid state, a blend of client/server and cloud services, with the ratio delivery models changing over time.
  • Transcript

    • 1. What In The World?
      David Smith
      Global Chief Innovation & Technology Officer
      david.smith@uk.fujitsu.com@SmithDavidMuk.fujitsu.com/blogs/cto
    • 2. The future’s bright…
      ….but I’m still waiting for my jetpack
    • 3. Before radio or podcasts…lectors
    • 4. Worlds apart
      Clerical worker
      Forecourt attendant
      Insurance underwriter
      Telephone operator
      Typesetter
      Typist
      Blogger
      Call centre worker
      Personal trainer
      SEO specialist
      Sustainability manager
      Talent manager
    • 5. Workplaces change, do people really?
    • 6. What is driving change?
      Technology
      Society
      Lifestyle
      Livelihood
    • 7. Changing Society
    • 8. Technology - the old way
      Experts only
      Tailor-made
      Static and inflexible
      Stateful
    • 9. Technology - the new way
      Accessible to all
      Commoditised
      Stateless
      On-demand
    • 10. Changing Technology
    • 11. The physical world - devices and sensors
    • 12. Changing Livelihood
    • 13. Business without borders – our vision
    • 14. The evolving digital world
      Size and growth of Digital world
      • 294 billions emails sent everyday (42 for every human)
      • 15. 800,000 in petabytes in 2010, 1,200,000 petabytes in 2011
      • 16. 1 billion videos watched on YouTube in 2009, 2 billion in 2010
      • 17. More e-books than physical books sold Christmas 2011 (Amazon)
      • 18. Enterprise mobile apps to grow 78m by 2013 from 11m in 2009
      • 19. 450 billion transactions on the internet daily (> 5 million per second)
      Real World
      Physicalto Digital
      Business Intelligence
      Massive volume
      Opportunities for Fujitsu
      • Leverage our broad range of end user devices and other data capture technology to capture share of the rapidly expanding device market
      • 20. Our HPC and storage technologies represent the foundation to analyse and store vast amounts of data (‘big data”) that will be generated
      • 21. Leverage our investments in Human Centric applications to provide the business value in the future digital world
      • 22. Build packaged solutions that are delivered as a Cloud service through our global datacentre footprint
      Cloud Platform
      7910
      EXABYTES
      Knowledge
      1227
      EXABYTES
      130
      EXABYTES
      HPC Platform
      2015
      2010
      2005
      Virtual world
    • 23. The cloud paradigm shift
      Cloud Computing Era
      Service ecosystem
      Business Services
      Marketplaces
      SaaS
      (IaaS, PaaS)
      Increasing business mobility
      Value Shift
      Workload jump
      Value
      Hybrid environment
      Increasing efficiency
      Private Cloud
      Virtualised Apps
      Enterprise Apps
      Client / Server Computing Era
      Personal Apps
      Time
    • 24. The digital world – computing & intelligence
    • 25. We are seeing new opportunities
    • 26. The innovation context
    • 27. Our innovation context #2
      Engaging the world
      Technology Perspectives
      FujitsuIP
      InnovationEco-system
      Delivering value toour customers
      Shaping Tomorrow with you
      Fujitsu Societal Vision
      Create context for more strategic customer conversations and engagement in the field
    • 28. We have an opinion on our future….
      19
    • 29. Fujitsu Vision
    • 30. Humancentric
      Copyright 2011 FUJITSU
      Creating knowledge, supporting human activities
      Human centric
      Transforming
      business processes
      Network centric
      Cloud computing
      Sensor technology
      Ubiquitous terminals
      Mobile communications
      Improving productivity
      Scope of ICT usage
      Computer centric
      Networking
      Internet
      PC
      1990
      2000
      2010
      2020
    • 31. Humancentric intelligent society – alternateslide
      Food
      Transport
      Creating knowledge, supporting human activities
      Broadcasting
      Healthcare
      Human centric
      Logistics/
      Retail
      Smart Grids
    • 32. Start dealingwithtoday’s challenges
      Copyright 2011 FUJITSU
    • 33. Enabling a Human Centric Intelligent Society
      Real World
      Navigation
      Sensing
      Massive data
      collection
      Imaging of real world
      Action to real world
      Cloud Platform
      Knowledge
      Analysis
      Virtual world
    • 34. Human activities generate all kinds of data
      Copyright 2011 FUJITSU
      Food
      Health
      Energy
      Transport
      Logistics
      Environment
      Real worldData from many devices (millions of sensors, mobile phones, terminals)
      Disaster preemption & response services
      Automated metering
      Facilities management
      Biological data management
      Air flow and temperature monitoring
      Electricityusage and CO2emissions monitoring
      Structural monitoring
      Remote patient monitoring
      Network
      Practical wisdom
      Situation appropriate services
      Virtual world
      ….
      ….
      SaaS
      IaaS
      PaaS
    • 35. Practicalwisdom to help users
      Copyright 2011 FUJITSU
      Virtual World
      Collective Web Intelligence
      Sensor Data
      Episode
      Accumulate
      Provide users
      with appropriate services
      Context Extraction
      Rule Derivation
      Text Mining
      Data Mining
      Situation appropriate services
      Practical wisdom
      Network
      Field
      Research
      Ontology
      Matching
      Stream Processing
      Event Processing
      System controls
      Informpeople
      Delivering services
      that apply knowledge
      Social Networks
      People
      Web
      Corp Data
      Sensing
      Sensor
      Feedback
      Web
      Real World
      • Analyze massive volume of sensor and web data
      • 36. Proactively deliver necessary services where and when they are needed
    • Optimizing power generation & distribution
      Copyright 2011 FUJITSU
      Data center
      Ad-hoc network
      Backbone network
      Inside customer’s home
      Base stations
      Meter server
      ×
      Power meter
      Relays
      Autonomous construction of large-scale networks
      WISReedproject in New Mexico
      • Deployed 2,000+ communication nodes in the whole field test site area and performed system operational tests.
      • 37. A gateway placed on the substation collects data from power meters and sends them to the data center.
      • 38. Automatic monitoring enables easier maintenance
      Automatically tracks usage for each house
    • 39. Delivering wisdom to today’s farmers
      Copyright 2011 FUJITSU
      Camera*
      <Sensor>
      ・Temperature
      ・Solar radiation
      ・Soil temperature
      ・Field moisture
      About 500m
      <Other acquired data>
      ・Atmospheric pressure
      ・Wind direction
      ・Wind velocity
      ・Precipitation
      *Camera device: product of ELAB Experience
      *Courtesy of Geographical Survey Institute Japan
    • 40. So what will you deliver?
      Solutions
      Agriculture, healthcare, logistics, financial services
      Services
      Consulting & enablement, BPaaS, SaaS, PaaS, IaaS
      Platforms
      Private cloud, local cloud, global cloud S5 & A5, public cloud partnerships
    • 41. Rising influence of young & old
      Social media important as the telephone
      Truly ubiquitous technology
      Human resources sourced online - on a task basis
      Business activities commoditized
      Monetising personal resources – data, networks, status
      Blurring of work and leisure
      New dilemmas – keeping private, going offline
      Things to look out for…
    • 42. Finally……..