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Sales Sales Presentation Transcript

  • Social Media Marketing Services
  • What’s the 411 On Social Media? We’re living in a social and digital age where information is, more than likely, readily available at your fingertips. With the help of technology and social networks it’s now easy and fast to spread the word between mass audiences. In this day and time, it’s rare to find a company or business that doesn’t market themselves on some sort of social network. Why? Well because social networks aren’t just for the younger generation anymore. In fact, the highest growing demographic on Facebook happens to be in the 45 to 54 age group range. For Twitter, the fastest growing rate is at 79% between users of age 55-64 years old. Facebook is at an high of 665 million users…PER DAY. Twitter has 288 million monthly users meaning that about 21% of the worlds population are using Twitter each month. That’s just the numbers for two highly popular social media platforms. You can’t forget about how many people access Youtube, Pinterest, Google+, Linkedin, blogs and more. Also, there are exclusive mobile device social network platforms such as Instagram and Vine that are becoming increasingly popular as well. It’s almost impossible to escape social networks. They’ve now become a part of daily life.
  • With That Being Said… As you can see, social media networks are highly popular. They’re a place for users to connect, share, and discover with many other users. So why not utilize one of these platforms for your marketing. Many companies have been and are catching on to the trend of social media marketing because it is proving to be beneficial. According to a recent infographic by TopWebDesignsSchools, 79% percent of marketers have integrated social media into their traditional marketing strategies with Facebook reigning at the top of the most important and Twitter following behind. There are many reasons why social media marketing is becoming a part of companies strategies. Those being that they increase exposure, increase traffic, provide a market insight, build loyalty and relationships with fans, generate leads, develop business relationships and more. A study of companies that spent as little as 6 hours a week on social media showed an increase in exposure. Another study showed that 62% of companies that spent 40 plus hours a week earned new business. In fact, another study indicates that 46% of online users rely on social media when making a decision.
  • Let’s Look at Examples These aren’t made up numbers. They come from studies and actual evidence. As we previously mentioned, it’s almost impossible to find a business that isn’t using social media marketing. People use it personally so why shouldn’t brands or businesses use it as well. It’s a way to interact and engage with customers on another level. For instance, Kraft Foods Inc used Facebook from the Tuesday before Thanksgiving to the evening of the holiday to answer questions that consumers posted on their timeline. Zappos, the online shoe company, is one of the best social media users there are. They use customer service online, have fan interactions such as fan of the week, engage customers by questions, etc. They truly embrace the nature of social media. Another prime example is Ford. Ford created a contest in 2009 and chose 100 entries out of thousands to drive the 2009 Ford Fiesta for a year. All they had to do was promote the vehicle through Twitter, blogs, Facebook, video, events, etc. This campaign was considered an alternative to traditional marketing and they even launched another one for the 2014 Fiesta.
  • Small Businesses & Social Media Now, all of the examples listed in the last slide were for major corporations. However, that doesn’t mean small businesses can’t effectively use social media marketing. In fact, it’s very important that they do as well. It’s not meant to be a replacement for your marketing but instead, weave it through and integrate in all aspects of your business strategies.
  • Now…What Most Dealerships Are Doing/Did Classic Dealership Facebook Story At some point, someone thought they “needed” to get a Facebook and set up a page or maybe even a group (Groups are so 2009, btw). Then it went something like this: – Staff joined/liked Facebook page – Someone uploaded old pictures they had laying around – Add some videos to make it look cool – Posted inventory, dealer specials, why buy from here style messages – 6 Months later, still under 200 fans – Most likely, that was the end of that Facebook page...
  • But…Here’s the Right Way to Do It The car industry relies heavily on visuals and trust. That’s why Facebook and other social media platforms are important. One, it’s an area to provide tons of visuals and two, you can build trust on social networks with customers. How can you build trust with your customer? Simple. Obviously by customer reviews, recommendations, etc but mainly… By your content on your social media networks. Content marketing in dealerships is key. Here’s another statistic number for you, 78% of consumers say that a business that posts custom content is interested in building a relationship with you. Post things that they can relate to whether they be funny or informative, show pictures of your dealership and cars, broadcast promotions or specials that you are currently running, etc. More so, engage your customer through your content and this will ultimately build your relationship with them.
  • Fuel Your Media is here to help you with your social media strategy. We’ve done our research, we’ve had our fair share of practice and now we’d like to extend our services to you.
  • We offer three comprehensive plans to help you with your social media strategy. With each plan, we will work towards these goals: • More brand recognition and awareness • Providing great customer service • Drive leads and sales • Keep your customers coming back
  • Quarter Tank • Facebook – Page Setup – Daily Posts – Interaction with Fans • Twitter – Page Setup – Daily Tweets – Interaction with Fans • Analytics & insights provided to the client on a bi- weekly basis indicating how selected campaign is performing
  • Half Tank • Facebook – Page Setup – Daily Posts – Interaction with Fans • Twitter – Page Setup – Daily Tweets – Interaction with Fans • Blog – Page Setup – Bi-weekly Posts • Youtube – Channel Setup – Content Placement – Tied to Facebook and Twitter • Analytics & insights provided to the client on a bi-weekly basis indicating how selected campaign is performing
  • Full Tank • Facebook – Page Setup – Daily Posts – Interaction with Fans • Twitter – Page Setup – Daily Tweets – Interaction with Fans • Blog – Page Setup – Bi-weekly Posts • Youtube – Channel Setup – Content Placement – Tied to Facebook and Twitter • Pinterest – Page Setup – Daily Pins • Instagram – Setup – Instagram Help – Tied to Facebook and Twitter • Vine – Setup • Website Help – Updates (Staff photos, logo, graphic creation, etc.) • Analytics & insights provided to the client on a bi-weekly basis indicating how selected campaign is performing