Lowe’s home improvement

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Lowe’s home improvement

  1. 1. Lowe’s Home Improvement<br />Val Fuelling<br />
  2. 2. Company Info<br />Founded in North Wilkesboro, North Carolina in 1921 went public in 1962<br />14 million customers visiting 1,710 stores nationwide a week<br />“Let’s Build Something Together”<br />
  3. 3. Brand Challenges<br />Second largest hardware chain, behind Home Depot and ahead of Menards <br />Continue increasing market share <br />Differentiate from similar big box store Home Depot<br />
  4. 4. Current Online Presence <br />Website<br />Facebook<br />Twitter<br />YouTube<br />
  5. 5. Proposal<br />Continue to use “Let’s Build Something Together” <br />Blog<br />App<br />Revamp Twitter <br />Twitter could be improved <br />
  6. 6. Blog<br />Create a Blog for Lowe’s for more customer interaction. <br />Featured Project of the Week submitted by customers who used Lowe’s for their home improvement projects<br />Articles on the latest industry and home improvement news<br />
  7. 7. Smart Phone App<br />Reference guide for at home/diy projects<br />Include step by step instructions as well as pictures, also link back to appropriate YouTube videos<br />
  8. 8. Measurements<br />Each tactic has their own measurement tools<br />Blog: Number of subscribers, readers, comments, and submissions<br />App: number of downloads<br />Twitter: increase in number of followers <br />
  9. 9. Budget<br />Advertising could be done free if used on current ads already<br />Blog<br />Low expense<br />App<br />Estimate of $60,000<br />Possibility of making it up if you charge for the app<br />Twitter<br />Free<br />
  10. 10. Timeline<br />Blog<br />One month for design, development, and set up<br />Go live in June<br />App<br />2-3 months for creation and development<br />Accessible around August<br />New strategy of Twitter <br />Happen immediately <br />

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