Personal Branding (The market value of reputation)

„The market value of reputation“ Personal Branding Karsten Füllhaas www.fuellhaas.com IMCZ Special Stammtisch 8. April 2010 www.fuellhaas.com

 What is Personal Branding?  Learning from examples  What can you use for business purposes? www.fuellhaas.com

www.fuellhaas.com

People are like brands www.fuellhaas.com

Creating market value…  Values  Trust, integrity, authenticity  Successful people  Strengths, skills and expertise www.fuellhaas.com

The next level: Online-Communication / Social Media  Transparency  “If youʼre not on Google, you donʼt exist”  Online-Profiles  Search engines: 123people.com www.fuellhaas.com

Letʼs look at some examples… www.fuellhaas.com

www.fuellhaas.com

Comparing Tiger W. with other watch ambassadors Source: Social Media Monitoring Analyse, Mike Schwede, Leiter Social Media, orange8 interactive, 16.2.2010 www.fuellhaas.com

www.fuellhaas.com

Building and Managing your Online Reputation  Personal Business Plan  Maximize positive online- references  Create trust and authenticity  Publish content online  Social Networks  Reputation problems  Monitor your name www.fuellhaas.com

Why should your employer care?  Building relationships  Create a public face  People trust other people  Successful communication is built on dialog and interaction  “Markets are conversations” www.fuellhaas.com

Your Personal Reputation: Key Takes-Aways  Human brands create market value  People represent values  “Donʼt be evil”  Only people can participate and interact in Social Media  Create trust and authenticity  The internet creates transparency www.fuellhaas.com

Call to action  Google yourself  Check your (online-) reputation www.fuellhaas.com

Contact me… Karsten Füllhaas fuellhaas.com +41 (0) 61 534 57 67 http://www.fuellhaas.com karsten@fuellhaas.com www.fuellhaas.com

Personal Branding (The market value of reputation)

by Karsten Füllhaas on Apr 11, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 85

Statistics

Personal Branding (The market value of reputation) — Presentation Transcript

http://www.fuellhaas.com	83
http://www.slideshare.net	2