Digital Marketing Veteran's 10+ Years Experience
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Jason Steinberg has 10 years of experience in digital media and marketing. He has expertise in integrated media planning, strategic management, and executing large-scale marketing programs. As Digital Director for Carat Australia, he grew digital revenue by 85% and expanded the team. He also led global digital strategies for several major studio film campaigns and websites while at Isobar.
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Digital Marketing Veteran's 10+ Years Experience
- 1. Jason Steinberg Digital Media & Marketing
- 2. Strengths: 10 years digital experience International expertise Integrated media and channel planning Strategic management Executive consultation Marketing program conceptualization, planning and execution Stakeholder management Program budgeting Resource scheduling Team & vendor management Campaign reporting and optimization Partnership development
- 3. Digital Director, Carat Australia Grew digital revenue 85% Expanded team from 4 to 10 people Negotiated group rate positions with key media owners Re-structured digital fee structure Integrated digital capability into all agency business groups Responsible for quality and strategy of digital department
- 4. Global Account Director, Isobar APAC Launched Australia.com Guided Tourism Australia’s global digital strategy and execution Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account Strategically aligned Media, Search and Production capabilities within Aegis Australia
- 5. Australia.com The home page for Australia - launched April, 2007 22 variations in 9 languages Brings together motivational imagery and national product and trade partners Primary call to action for all advertising
- 6. Harry Potter and the Prisoner of Azkaban First Warner Bros. site to be localized in-house. Deployed to 32 markets worldwide. Domestic Site International Sites
- 7. Harry Potter and the Goblet of Fire Official Site Targeted Mini Sites Games Community
- 8. The Ant Bully Official Site Games Viral Activities Printable Activities
- 10. Dukes of Hazard Official Site Games Targeted Virals
- 11. Poseidon Official Site Journals from the Set Companion Site
- 12. Superman Returns Bryan’s Journals Webmaster Site (Video Blogs)
- 13. Various Theatrical Sites Miss Congeniality 2 Must Love Dogs ATL 16 Blocks
- 14. Online Advertising Charlie Takeover Catwoman OTP Duma Banner Campaign Happy Feet Roadblock
- 15. Niche Marketing Constantine Chat Hallmark E-Cards Scanner Darkly Guerrilla Wonka Industries Campaign
- 16. Viral Campaigns My 16 Blocks MySpace Pages Must Love Dogs Screensavers Rate-A-Date
- 17. Online Outreach Community Programs Message Board Tools Chat Skins Audio Player Skins Email Marketing Webmaster Relations Partner Relations
- 18. Sweepstakes and Contests Mastermind Challenge Golden Ticket Giveaway Triwizard Tournament
- 19. Emerging Media Wireless Podcasts iTunes Celebrity Playlists Game Consoles
- 20. Corporate Initiatives 2006 Academy Awards WB Movie Gateway Ad/Pub Site
- 21. Non-Theatrical Warner Bros. Work Various promotions for Warner Home Video and Television including: ScoobyDoo.com Xiaolin Showdown Batman DVD Smallville DVD The West Wing Site ER Site Others
- 22. Other Notable Work TheSimsOnline.com EA.com DiscoverCard.com Playboy.com
- 26. Sydney Morning Herald July 26, 2007
- 27. Hollywood Reporter Aug. 12, 2005
- 28. URLs http://www.Australia.com http://www.WarnerIndependent.com http://www.HarryPotter.com http://www.WarnerBros.com http://www.SupermanReturns.com http://www.DCComics.com http://www.AntBully.com http://www.ScoobyDoo2.jp http://www.16Blocks.com http://www.ScoobyDoo.com http://www.HappyFeetMovie.com http://www.BatwomanDVD.com http://www.ATLtheMovie.com http://www.SmallvilleYearbook.com http://www.PoseidonMovie.com http://www.EA.com http://www.ScannerDarklyMovie.com http://www.EAGames.com http://www.BryansJournals.com http://www.TheSimsOnline.com http://www.TellItToTheFuture.com http://www.ON2.com http://www.MustLoveDogs.com http://www.FinanceGrrl.com http://www.DukesOfHazzard.com http://www.DiscoverCard.com http://www.ArmedandFabulous.com http://www.BlueRibbonFastener.com http://www.PolarExpress.co.uk http://www.ACinderellaStory.com
- 29. Contact Jason Steinberg 755/99 Jones Street Ultimo, NSW 2007 Australia +61 (0)4 0004 2094 fuel9000@gmail.com