Jason Steinberg Experience
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Jason Steinberg Experience

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    Jason Steinberg Experience Jason Steinberg Experience Presentation Transcript

    • Jason Steinberg Digital Marketing & Communications 312.860.2621 [email_address]
    • Digital marketing & communications expertise
      • 13 years digital experience
      • International management
      • Integrated media and channel planning
      • Strategic management
      • Executive consultation
      • Marketing program conceptualization, planning and execution
      • Stakeholder management
      • Program budgeting
      • Resource scheduling
      • Team & vendor management
      • Campaign reporting and optimization
      • Partnership development
      • Client management
      Advertising Media Public Relations Search Social Media
    • Vice President, Director of Digital Strategy
      • Responsible for digital/social media strategy for agency
        • New Business
        • Organic Growth
        • Key Accounts
      • Established digital capabilities in:
        • Monitoring & Analytics
        • Digital Content
        • Community Management & Engagement
    • Digital Media Director
      • $90MM in digital investment
      • Garnered awards including Best Financial Media Plan, Best Integrated Campaign and
      • Social media lead for agency
      • Lead contract negotiation across existing and new clients
      • Significant new business wins
      • Drove internal and external agency relationships
      • Long term client strategy and development
      • Drafting of positions on emerging media, new technology and strategic companies
    • Global Account Director, APAC
      • Launched Australia.com
      • Guided Tourism Australia’s global digital strategy and execution
      • Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account
      • Strategically aligned Media, Search and Production capabilities within Aegis Australia
    • Digital Director, Australia
      • Grew digital revenue 85%
      • Expanded team from 4 to 11 people
      • Negotiated group rate positions with key media owners
      • Re-structured digital fee structure
      • Integrated digital capability into all agency business groups
      • Responsible for quality and strategy of digital for the Australian region
    • Producer, Warner Bros. Online
      • Conceptualized, planned and executed multi-million dollar, worldwide online marketing programs including Harry Potter and the Goblet of Fire and Harry Potter and the Prisoner of Azkaban
      • Established documentation standards (Design, Schedule, Budget) for department
      • Responsible for turning negative relationships with clients into loyal, repeat business
      • Participated in various online promotions for Warner Bros. TV, Warner Bros. Home Video, and Warner Bros. Animations
    • Australia.com
      • The home page for Australia - launched April, 2007
      • 22 variations in 9 languages
      • Brings together motivational imagery and national product and trade partners
      • Primary call to action for all national advertising
    • Value Proposition Program Information Country Specific Messaging Engagement: Photo Gallery Engagement: Quiz Consideration: Contest Consideration: Community Video Consideration: Community Experiences Engagement: Downloads Engagement: Aussie Bands WOM: Aussie Mates Engagement: Soundboard Community: Message boards Ambassadors: Friends Consideration: Community Shout Outs Tourism Australia Global MySpace Profile Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France Target: Recent university graduates Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community. Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends Notes: First social media foray for Government of Australia entity: deemed a media success.
    • Harry Potter and the Order of the Phoenix and the Prisoner of Azkaban and the Goblet of Fire
      • Global website
      • Viral programs
      • Branded gaming
      • Digital media
      • Email
      • Communities
      • Outreach
    • Entertainment Warner Bros. Warner Bros. International WB Independent WB Television
    • Other Notable Work