Jason Steinberg Experience


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Jason Steinberg Experience

  1. 1. Jason Steinberg Digital Marketing & Communications 312.860.2621 [email_address]
  2. 2. Digital marketing & communications expertise <ul><li>13 years digital experience </li></ul><ul><li>International management </li></ul><ul><li>Integrated media and channel planning </li></ul><ul><li>Strategic management </li></ul><ul><li>Executive consultation </li></ul><ul><li>Marketing program conceptualization, planning and execution </li></ul><ul><li>Stakeholder management </li></ul><ul><li>Program budgeting </li></ul><ul><li>Resource scheduling </li></ul><ul><li>Team & vendor management </li></ul><ul><li>Campaign reporting and optimization </li></ul><ul><li>Partnership development </li></ul><ul><li>Client management </li></ul>Advertising Media Public Relations Search Social Media
  3. 3. Vice President, Director of Digital Strategy <ul><li>Responsible for digital/social media strategy for agency </li></ul><ul><ul><li>New Business </li></ul></ul><ul><ul><li>Organic Growth </li></ul></ul><ul><ul><li>Key Accounts </li></ul></ul><ul><li>Established digital capabilities in: </li></ul><ul><ul><li>Monitoring & Analytics </li></ul></ul><ul><ul><li>Digital Content </li></ul></ul><ul><ul><li>Community Management & Engagement </li></ul></ul>
  4. 4. Digital Media Director <ul><li>$90MM in digital investment </li></ul><ul><li>Garnered awards including Best Financial Media Plan, Best Integrated Campaign and </li></ul><ul><li>Social media lead for agency </li></ul><ul><li>Lead contract negotiation across existing and new clients </li></ul><ul><li>Significant new business wins </li></ul><ul><li>Drove internal and external agency relationships </li></ul><ul><li>Long term client strategy and development </li></ul><ul><li>Drafting of positions on emerging media, new technology and strategic companies </li></ul>
  5. 5. Global Account Director, APAC <ul><li>Launched Australia.com </li></ul><ul><li>Guided Tourism Australia’s global digital strategy and execution </li></ul><ul><li>Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account </li></ul><ul><li>Strategically aligned Media, Search and Production capabilities within Aegis Australia </li></ul>
  6. 6. Digital Director, Australia <ul><li>Grew digital revenue 85% </li></ul><ul><li>Expanded team from 4 to 11 people </li></ul><ul><li>Negotiated group rate positions with key media owners </li></ul><ul><li>Re-structured digital fee structure </li></ul><ul><li>Integrated digital capability into all agency business groups </li></ul><ul><li>Responsible for quality and strategy of digital for the Australian region </li></ul>
  7. 7. Producer, Warner Bros. Online <ul><li>Conceptualized, planned and executed multi-million dollar, worldwide online marketing programs including Harry Potter and the Goblet of Fire and Harry Potter and the Prisoner of Azkaban </li></ul><ul><li>Established documentation standards (Design, Schedule, Budget) for department </li></ul><ul><li>Responsible for turning negative relationships with clients into loyal, repeat business </li></ul><ul><li>Participated in various online promotions for Warner Bros. TV, Warner Bros. Home Video, and Warner Bros. Animations </li></ul>
  8. 8. Australia.com <ul><li>The home page for Australia - launched April, 2007 </li></ul><ul><li>22 variations in 9 languages </li></ul><ul><li>Brings together motivational imagery and national product and trade partners </li></ul><ul><li>Primary call to action for all national advertising </li></ul>
  9. 9. Value Proposition Program Information Country Specific Messaging Engagement: Photo Gallery Engagement: Quiz Consideration: Contest Consideration: Community Video Consideration: Community Experiences Engagement: Downloads Engagement: Aussie Bands WOM: Aussie Mates Engagement: Soundboard Community: Message boards Ambassadors: Friends Consideration: Community Shout Outs Tourism Australia Global MySpace Profile Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France Target: Recent university graduates Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community. Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends Notes: First social media foray for Government of Australia entity: deemed a media success.
  10. 10. Harry Potter and the Order of the Phoenix and the Prisoner of Azkaban and the Goblet of Fire <ul><li>Global website </li></ul><ul><li>Viral programs </li></ul><ul><li>Branded gaming </li></ul><ul><li>Digital media </li></ul><ul><li>Email </li></ul><ul><li>Communities </li></ul><ul><li>Outreach </li></ul>
  11. 11. Entertainment Warner Bros. Warner Bros. International WB Independent WB Television
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  13. 13. Other Notable Work