Jason Steinberg
Digital Marketing &
Communications
312.860.2621
jsteinberg9000@gmail.com
1
 15 years in digital
 6 years...
Digital marketing & communications expertise
An integrated marketer with fifteen years digital experience spanning start-u...
Recommendations
3
Senior Vice President, Microsoft Account
• Oversaw the transformation of the SMG
Mexico digital capability
▫ 40 employees
...
Senior Vice President, Microsoft Account
• Responsible for the integrated
Commercial Team on the
Microsoft Account.
▫ 35 e...
Vice President, Director of Digital Strategy
• Responsible for digital/social
media strategy for agency
• New Business
• O...
Digital Media Director
• $90MM in digital investment
• Garnered awards including Best Financial Media
Plan, Best Integrate...
Global Account Director, APAC
• Launched Australia.com
• Guided Tourism Australia’s global
digital strategy and execution
...
Digital Director, Australia
• Grew digital revenue 85%
• Expanded team from 4 to 11 people
• Negotiated group rate positio...
Producer, Warner Bros. Online
• Conceptualized, planned and executed
multi-million dollar, worldwide online
marketing prog...
Australia.com
• The home page for Australia -
launched April, 2007
• 22 variations in 9 languages
• Brings together motiva...
Value
Proposition
Program
Information
Country
Specific
Messaging
Engagement:
Photo Gallery
Engagement:
Quiz
Consideration:...
Harry Potter
and the Order of the Phoenix
and the Prisoner of Azkaban
and the Goblet of Fire
• Global website
• Viral prog...
Entertainment
Warner Bros.
Warner Bros. International
WB Independent
WB Television
14
15
Other Notable Work
16
Skills
Multi screen strategies
Integrated marketing
Social media
Digital strategy
Digital media
Executive consultation
Eme...
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Jason Steinberg Digital Media Executive - Overview of Experience

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Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies.  Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines. 

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Jason Steinberg Digital Media Executive - Overview of Experience

  1. 1. Jason Steinberg Digital Marketing & Communications 312.860.2621 jsteinberg9000@gmail.com 1  15 years in digital  6 years executing integrated cross-media marketing  Entertainment, B2B and Tech Experience  Proven track record of award winning success  Multi-cultural and global experience – LatAm, EMEA, Asia
  2. 2. Digital marketing & communications expertise An integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines. 2 Advertising Media Public Relations Search Social Media Programmatic Clients have included Coca-cola, Microsoft, GM, Riddell, DeVry and Delta Faucet P&G, TGI Friday’s, E*TRADE, Suzuki, Purina, Tourism Australia, Luxottica, EMI, Yum!, IAG and more. Additionally, I have led the development and launch of some of the most popular entertainment and marketing destinations on the internet including Harry Potter Online, Batman.com, Scooby-Doo Online and participated in the launch of iconic online gaming experiences including the Sims Online and EA.com.
  3. 3. Recommendations 3
  4. 4. Senior Vice President, Microsoft Account • Oversaw the transformation of the SMG Mexico digital capability ▫ 40 employees ▫ P&L Responsibility ▫ Established programmatic & search hubs ▫ Pioneered multiscreen planning approach • Returned Mexico office to digital growth ▫ Millions in new business wins ▫ Stabilized client relationships ▫ Reduced employee turnover 4
  5. 5. Senior Vice President, Microsoft Account • Responsible for the integrated Commercial Team on the Microsoft Account. ▫ 35 employees ▫ P&L Responsibility ▫ Global strategy & planning • Oversaw $100mil in media investment ▫ Cloud, Azure, Office 365 and Dynamics media teams. 5
  6. 6. Vice President, Director of Digital Strategy • Responsible for digital/social media strategy for agency • New Business • Organic Growth • Key Accounts • Established digital capabilities in: • Monitoring & Analytics • Digital Content • Community Management & Engagement 6
  7. 7. Digital Media Director • $90MM in digital investment • Garnered awards including Best Financial Media Plan, Best Integrated Campaign and • Social media lead for agency • Lead contract negotiation across existing and new clients • Significant new business wins • Drove internal and external agency relationships • Long term client strategy and development • Drafting of positions on emerging media, new technology and strategic companies 7
  8. 8. Global Account Director, APAC • Launched Australia.com • Guided Tourism Australia’s global digital strategy and execution • Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account • Strategically aligned Media, Search and Production capabilities within Aegis Australia 8
  9. 9. Digital Director, Australia • Grew digital revenue 85% • Expanded team from 4 to 11 people • Negotiated group rate positions with key media owners • Re-structured digital fee structure • Integrated digital capability into all agency business groups • Responsible for quality and strategy of digital for the Australian region
  10. 10. Producer, Warner Bros. Online • Conceptualized, planned and executed multi-million dollar, worldwide online marketing programs including Harry Potter and the Goblet of Fire and Harry Potter and the Prisoner of Azkaban • Established documentation standards (Design, Schedule, Budget) for department • Responsible for turning negative relationships with clients into loyal, repeat business • Participated in various online promotions for Warner Bros. TV, Warner Bros. Home Video, and Warner Bros. Animations
  11. 11. Australia.com • The home page for Australia - launched April, 2007 • 22 variations in 9 languages • Brings together motivational imagery and national product and trade partners • Primary call to action for all national advertising 11
  12. 12. Value Proposition Program Information Country Specific Messaging Engagement: Photo Gallery Engagement: Quiz Consideration: Contest Consideration: Community Video Consideration: Community Experiences Engagement: Downloads Engagement: Aussie Bands WOM: Aussie Mates Engagement: Soundboard Community: Message boards Ambassadors: Friends Consideration: Community Shout Outs ourism Australia Global ySpace Profile Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France Target: Recent university graduates Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community. Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends Notes: First social media foray for Government of Australia entity: deemed a media success. 12
  13. 13. Harry Potter and the Order of the Phoenix and the Prisoner of Azkaban and the Goblet of Fire • Global website • Viral programs • Branded gaming • Digital media • Email • Communities • Outreach
  14. 14. Entertainment Warner Bros. Warner Bros. International WB Independent WB Television 14
  15. 15. 15
  16. 16. Other Notable Work 16
  17. 17. Skills Multi screen strategies Integrated marketing Social media Digital strategy Digital media Executive consultation Emerging technologies Search strategy SEM & SEO International considerations 17 Online entertainment and marketing Gaming Concept development Branding Client relations Process creation and implementation Total project management Budgeting and scheduling

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