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The Power of preVIZ
 

The Power of preVIZ

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PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’ a business’ ...

PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’ a business’ future is being adopted on a wide scale. Powerfully large projects can rehearse their future to give an insight into how they can build and manifest into responsibly executed businesses.

Web commerce is no different. By re-inventing consulting inside of a company, learn how pre-visualization inside eBay is making an impact for design and the world. In Dane’s talk, you’ll hear about:

· Fundamental problems that starve innovation
· Finding an engagement model that works
· Extraordinary companies using preVIZ today
· Using preVIZ to rehearse your future

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    The Power of preVIZ The Power of preVIZ Presentation Transcript

    • Powerof!Dane Howard, Director Global Brand ExperiencepreVIZ
    • BUYS   $13  A  CAR  PART  OR   BILLION  ACCESSORY     SOLD  IN  CARS  EVERY     BUYS   AND  PARTS  IN  SECOND   1 A  PASSENGER  VEHICLE     2010 2   EVERY  96  SECONDS 1  A  BOAT  IS  SOLD    EVERY  22  MINUTES   1 Boat  image   A  MOTORCYCLE  IS  SOLD   MORE  THAN  4.2  MM   PASSENGER  VEHICLES   EVERY  7  MINUTES   1 1 HAVE  BEEN  SOLD  SINCE  1999  
    • eBay mobile
    • eBay mobile
    • Reactive>Proactive!Disruptive workshopspreVIZ as practice
    • Problems that starve innovation…
    • From: BACK To: defenseoffense •  Reactive posture •  Proactive posture •  Waiting for requirements •  Leveraging user insights •  Static mock-ups •  Interactive experiences •  ‘The’ Solution •  Test variations •  Grow Revenue •  Increase Promoter scores
    • Circa 2009-2010VIZkitchen •  4 days •  20-40 people •  4-6 prototypes •  3 usability sessions •  ‘Lots’ of coffee Repeat if necessary…
    • Making, iterating & validating… Trending concept Day 1 Day 2 Day 3-4 “Why aren’t we doing that!?!” Courtesy of ayounayang.com/"
    • VIZkitchen •  Proactive group •  Diverse skills •  Manage ambiguity •  Great environment •  Facilitation ‘tasty bits’…
    • Small wins matterSmall wins pave the way for bigger wins. !A nudge in the right direction can lead to major*tipping points when you achieve critical mass. confidence — the expectation of a positiveoutcome that motivates high levels of effort —is built on one win at a time. *(per Malcolm Gladwell)
    • How Might We…! Extend the ‘Viz Kitchen’ workshop format into a formal practice for eBay?
    • PrototypingVision-typingInnovation labDesign strategy
    • Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdifferent staging and art direction options –such as lighting, camera placement andmovement, stage direction and editing -without having to incur the costs of actualproduction. -wikipedia
    • Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdifferent staging and art direction options –such as lighting, camera placement andmovement, stage direction and editing -without having to incur the costs of actualproduction. -wikipedia
    • Insight into the future differentiates
    • http://tinyurl.com/fastco-1
    • TIME You need to make decision HERE
    • …we’re a design consultancy inside hGp://Knyurl.com/fastco-­‐1  
    • Cross disciplinary team, divergent backgrounds
    • Film EditingInteraction DesignMarketing/AdvertistingFine ArtsBusiness DevelopmentCommunications & MediaEngineering/Development
    • Vendors / 3rd partiesBest of Breed New Insights Deepen Capabilities, Hone skills Consultants
    • 5 full time designers30+ engagements25+ workshops85 Group collaborations300+ conceptsSeveral patents pending…since Jan 2011
    • ? What if…How might we…
    • Lessons learned (thus far)1.  Collaborative engagements critical to2.  There is a massive appetite for design thinking.! 3. Video is a powerful tool to tell stories.4. Facilitation requires specific skills, capabilities anda unique process.5. Every engagement is different. Design to adapt.6. Extraordinary Time for change
    • discussion
    • Engagement Model!StorytellingIdea preservation!
    • Finding an engagement model…
    • What it looks like…
    • preVIZ <  your  company  >   Locating opportunities for _______________ New Offerings Extend %   Create %   (evolutionary) (revolutionary) Manage (incremental) Adapt (evolutionary) %   Existing Offerings Existing New Users Users
    • Tell  them  where   you  are…  
    • You  are  learning  and  discovering   together…  
    • “just  enough”  fidelity  in  order  to   make  decisions  
    • Knowledge  transfer   inside  the  organizaKon.  Tell  and   ‘re-­‐tell’  the  stories.  
    • Works  for  small  or  large  engagements  
    • NavigaKng  the  abstract  is  important   to  innovaKng  
    • Story Telling
    • vimeo.com/24632535  
    • www.ebay.com/motors/garage
    • Concept archive & preservation…
    • Sort bystrategic Corporateinitiatives
    • Thank  you  
    • reinventing shopping,!every single day.!