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Microsoft1

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Transcript

  • 1. Bank Of Ireland Digital Strategy
  • 2. Start by thinking about creating strategies for a digital world, not a digital strategy
  • 3. /paradigm_shift
  • 4. There has been a paradigm shift in communications. The Digital World has taken us........
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  • 10. It’s Not That Advertising is Failing…It’s That Experiences Matter More Than Ever Before
  • 11. BRAND-CENTRIC COMMUNICATION PLANNING HUMAN-CENTRIC COMMUNICATION PLANNING Starts from what the brand wants to say and how to efficiently get it to pre-defined homogeneous audiences. Starts from what the customers want to “hear” and and being relevant to their situation, environment, interests and needs. ...moving from brand-centric planning to human-centric planning...
  • 12. /IE9
  • 13. /make the web more beautiful
    • A multi-platform campaign/competition that focuses on making the web more beautiful
    • Consumers will be driven to an application where they can submit their ideas to “make the web more beautiful”
    • Their ideas should be about what sort of a site will make the web a more beautiful experience and the prize is that microsoft will build it for them
  • 14. /make the web more beautiful
    • Key opinion leaders such as bloggers should be the judges of this competition
    • An event to present the winners should be held – non traditional type of event somewhere boutique, original and beautiful
  • 15. /make the web more beautiful
    • Central platform for this competition is Facebook, specifically a Facebook application
    • The reasons for this are
            • Viral capability of platform
            • Data
            • Engagement capability of platform
            • Relevant audience on platform
            • Beginning of social CRM database
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  • 18. /make the web more beautiful
    • This campaign will be backed up with a Twitter hashtag campaign
    • This hashtag campaign will offer a secondary prize to Tweeters to put the hashtag #morebeautiful after relevant tweets
    • This could mean someone, complaining about a bad web experience or seeking improvement
  • 19. I would like to see video backgrounds #makethewebbeautiful
  • 20. /Microsoft Surface
  • 21. /surface
    • Microsoft are looking for a solution to help sell the Surface product
    • In other regions this product is selling well but it has not caught on in Ireland
  • 22. /surface
    • The solution is social, loyalty and experience
    • we need to enhance the product with social technology
    • Add to the solution for retailers and add a loyalty angle
    • Market and monetise from an experiential campaign
  • 23. /surface.social
    • We intend to build a bespoke social solution for Surface and sell and place the entire solution for client
    • This means that by combining Facebook Connect , RFID technology and Surface we have a bespoke social experience
    • This experience then promotes the Surface placement via viral and advocacy messages
  • 24. /surface.loyalty
    • Eightytwenty/interactive has an exclusive relationship with 20-20 insights a loyalty scheme provider based in Ireland
    • By combining a loyalty factor to the Surface solution, the customer can offer bespoke specials to the consumer based on previous buying behaviours and can reward them at point of purchase
  • 25. /surface.experience
    • Microsoft want to let everyone trial this technology but there is a cost factor
    • Eightytwenty propose that Microsoft build a Surface experience in a high footfall area/high relevance area and rent out the experience to brands to help them launch product or service
    • This would drive consumer advocacy and give a working showcase in situ where Microsoft sales staff could introduce potential new clients to the technology
    • It could also serve to promote new Microsoft products in times of no sponsorship
  • 26. /who_we_are
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