FIRST!WordCamp NL, 6/11/2010By Frederick Townes
ABOUT ME Founder: W3 EDGE, W3 MARKUP CTO: Mashable Co-host: WordPress Community Podcast Geek: In General
POLL, HAVE YOU OPTIMIZED FOR…. search engines? conversions? social media (to drive page views, engagement, etc)? performance?
BUILDING BLOCKS Success is relative: define goals Focus: set limits, make your site a destination Competitive Analysis: differentiate yourself, determine what you are not Traffic Drivers: practice, discover + develop techniques Develop your brand: connect with readers, network Measure: track, analyze + remain cautiously optimistic
GREAT USER EXPERIENCE *IS* SUCCESS Progressive enhancement across devices Consistent brand experience across devices Don’t make users think Create rich user experiences Make your content load first, do whatever it takes All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return
QUICK TIPS Enable gzip compression (and minify) Use XFBML implementation for facebook plugins Use ShareThis and Tweetmeme, they provide analytics Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already Add Facebook Open Graph meta tags to your posts (plugin?) Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard