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FIRST!WordCamp NL, 6/11/2010By Frederick Townes
ABOUT ME Founder: W3 EDGE, W3 MARKUP CTO: Mashable Co-host: WordPress Community Podcast Geek: In General
POLL, HAVE YOU OPTIMIZED FOR…. search engines? conversions? social media (to drive page views,  engagement, etc)? perf...
BUILDING BLOCKS Success is relative: define goals Focus: set limits, make your site a destination Competitive Analysis:...
GREAT USER EXPERIENCE *IS* SUCCESS Progressive enhancement across devices Consistent brand experience across devices Do...
QUICK TIPS   Enable gzip compression (and minify)   Use XFBML implementation for facebook plugins   Use ShareThis and T...
PLUGINS OF NOTE   http://wordpress.org/extend/plugins/buddypress/   http://wordpress.org/extend/plugins/post-revision-  ...
SITES OF NOTE http://wpcandy.com/ http://yoast.com/ http://andybeard.eu/ http://www.wpbeginner.com/ http://wordpress....
THOUGHTS? Quick Questions?  Ask.  Long Questions?  Meet me @ the Genius Bar or save them for  the “SEO & Website Optimi...
THANK YOU   Need more help?    Hire Me!    ftownes@w3-edge.com    http://twitter.com/w3edge
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WordCamp Netherlands Keynote

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Brief discussion of: components for site success, user experience and analytics. Followed by a quick tips for social media optimization / engagement.

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  • Transcript of "WordCamp Netherlands Keynote"

    1. 1. FIRST!WordCamp NL, 6/11/2010By Frederick Townes
    2. 2. ABOUT ME Founder: W3 EDGE, W3 MARKUP CTO: Mashable Co-host: WordPress Community Podcast Geek: In General
    3. 3. POLL, HAVE YOU OPTIMIZED FOR…. search engines? conversions? social media (to drive page views, engagement, etc)? performance?
    4. 4. BUILDING BLOCKS Success is relative: define goals Focus: set limits, make your site a destination Competitive Analysis: differentiate yourself, determine what you are not Traffic Drivers: practice, discover + develop techniques Develop your brand: connect with readers, network Measure: track, analyze + remain cautiously optimistic
    5. 5. GREAT USER EXPERIENCE *IS* SUCCESS Progressive enhancement across devices Consistent brand experience across devices Don’t make users think Create rich user experiences Make your content load first, do whatever it takes All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return
    6. 6. QUICK TIPS Enable gzip compression (and minify) Use XFBML implementation for facebook plugins Use ShareThis and Tweetmeme, they provide analytics Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already Add Facebook Open Graph meta tags to your posts (plugin?) Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard
    7. 7. PLUGINS OF NOTE http://wordpress.org/extend/plugins/buddypress/ http://wordpress.org/extend/plugins/post-revision- display/ http://wordpress.org/extend/plugins/ultimate- taxonomy-manager/ http://wordpress.org/extend/plugins/shrimptest/ http://wordpress.org/extend/plugins/wordpress-seo/ http://wordpress.org/extend/plugins/google-analytics- for-wordpress/ http://wordpress.org/extend/plugins/w3-total-cache/
    8. 8. SITES OF NOTE http://wpcandy.com/ http://yoast.com/ http://andybeard.eu/ http://www.wpbeginner.com/ http://wordpress.tv/ http://www.wpjedi.com/ http://www.wptavern.com/
    9. 9. THOUGHTS? Quick Questions? Ask.  Long Questions? Meet me @ the Genius Bar or save them for the “SEO & Website Optimization” session with Roy Huiskes
    10. 10. THANK YOU Need more help? Hire Me! ftownes@w3-edge.com http://twitter.com/w3edge
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