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Open Source   BusinessDevelopment               Presented by       Frederick Townes
AboutCo-founder, PlacesterAdvisor, MashableFounder, W3 EDGE
DEFINE LIMITATIONS OF THE OFFERING
DIALING IN THE NARRATIVE:    IDENTIFYING NEAREST  NEIGHBORS, COMPETITORS       AND PARTNERS
THE PLATFORM IS   THE PEOPLE,A STRENGTH AND A    WEAKNESS
THE WEB IS BUILT ON      STACKS.WP NEEDS TO PLAY     IT’S ROLE
LOTS OF THE LEADERS  ARE SOLVING THE  SAME PROBLEMS    BECAUSE IT’S  TOO DIFFICULT TO GIVE THINGS AWAY
IT’S TOO DIFFICULT   TO ROLL NEW     SERVICES
IF YOU HAVEN’T DONE ITBEFORE, YOU PROBABLY DON’T “GET IT.” EVEN IF    YOU’VE DONE ITBEFORE, YOU STILL MAY     NOT “GET IT”
REACTIVE“INNOVATION”MUST BECOME   DECISIVE
Lessons LearnedAnticipate needs and      questions
Lessons LearnedCollect info before     engaging
Lessons LearnedExpect tl;dr - be    patient
Lessons Learned  Answer thequestion, don’t  editorialize
Lessons LearnedThank them for   using yoursoftware, even if    it’s free
Lessons LearnedApologize even ifyou’re not at fault
CheersNeed help?innovationredefined@w3-edge.comFollow me@w3edge
Open Source Business Development
Open Source Business Development
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Open Source Business Development

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Compared to lots of other open source communities, the WordPress community has a lot to offer. This discussion talks about respecting users, customers, industry stakeholders and community leadership while trying to develop a business that operates under the GPL.

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  • "This discussion talks about respecting users, customers, industry stakeholders and community leadership"\n
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  • target number of customers? customer feedback received? customer profiles? revenue per customer? knowing when something is finished\n
  • copy: define the limitations (features) of the offering\nnotes: great products have a point of view on the problem. asana vs basecamp, heroku vs amazon web services, \n
  • copy: dialing in the narrative: identifying the nearest neighbors, competitors and partners\n
  • copy: the platform is the people, a strength and a weakness\nnotes: there is no such thing as a “platform offering” as such yet, “wp hosting” is not a platform nor an “answer.” right now only the thought leaders, the people are the platform\n
  • copy: the web is built on stacks. WP needs to play it’s role in the stack\nnotes: the future of products / services is in using WP as a component. we deliver products using only the WP UI for example or where WP is extended / complimented by numerous other technologies\n
  • lots of the leaders are solving the same problems because it’s too difficult to give things away\n
  • it’s too difficult to roll new services\n
  • copy: because WP’s not RESTful, innovation in ecosystem has been stifled\n
  • if you haven’t done it before, you probably don’t “get it.” even if you’ve done it before, you still may not “get it”\n
  • copy: reactive “innovation” must be come decisive innovation\nnotes: WP has lead the market offering strong conventions and best practices, but needs to transition to offering raw capability and “starting point” implementations for things like the customizer which could be used for onboarding workflows for theming, extending the 5 minute install or countless other purposes that improve the solid usability improvements that have brought us this far. we need to make complete thoughts and fully learn and understand needs so that we can provide real innovation instead of playing wack-a-mole\n
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  • Transcript of "Open Source Business Development"

    1. 1. Open Source BusinessDevelopment Presented by Frederick Townes
    2. 2. AboutCo-founder, PlacesterAdvisor, MashableFounder, W3 EDGE
    3. 3. DEFINE LIMITATIONS OF THE OFFERING
    4. 4. DIALING IN THE NARRATIVE: IDENTIFYING NEAREST NEIGHBORS, COMPETITORS AND PARTNERS
    5. 5. THE PLATFORM IS THE PEOPLE,A STRENGTH AND A WEAKNESS
    6. 6. THE WEB IS BUILT ON STACKS.WP NEEDS TO PLAY IT’S ROLE
    7. 7. LOTS OF THE LEADERS ARE SOLVING THE SAME PROBLEMS BECAUSE IT’S TOO DIFFICULT TO GIVE THINGS AWAY
    8. 8. IT’S TOO DIFFICULT TO ROLL NEW SERVICES
    9. 9. IF YOU HAVEN’T DONE ITBEFORE, YOU PROBABLY DON’T “GET IT.” EVEN IF YOU’VE DONE ITBEFORE, YOU STILL MAY NOT “GET IT”
    10. 10. REACTIVE“INNOVATION”MUST BECOME DECISIVE
    11. 11. Lessons LearnedAnticipate needs and questions
    12. 12. Lessons LearnedCollect info before engaging
    13. 13. Lessons LearnedExpect tl;dr - be patient
    14. 14. Lessons Learned Answer thequestion, don’t editorialize
    15. 15. Lessons LearnedThank them for using yoursoftware, even if it’s free
    16. 16. Lessons LearnedApologize even ifyou’re not at fault
    17. 17. CheersNeed help?innovationredefined@w3-edge.comFollow me@w3edge
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