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15 Optimization Secrets of Top Media Companies
 

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15 Optimization Secrets of Top Media Companies

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Provides practical tips for making progress with your blog / site today....

Provides practical tips for making progress with your blog / site today.

The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight.

Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.

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http://blog.2parale.ro 630
http://dascloud.ro 175
http://www.wordcamp.ro 131
http://easywebdesigntutorials.com 39
http://eventifier.co 24
https://twitter.com 11
http://feeds.feedburner.com 11
http://sunwindproduction.com 11
http://www.linkedin.com 9
http://lanyrd.com 7
http://www.eventifier.co 6
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  • All good motherhood and apple pie Frederick. Often so well known its forgotten. You've jogged my memory on several things already and I'm only quarter of the way through. Thanks
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  • opening questions:\n\n- who's a writer / editor?\n- who's a webmaster?\n- who's responsible for more than one site?\n- who is a DIY or professional developer?\n- who’s realized network effect across one or more (social) channels?\n- who's built a site to profitability?\n
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15 Optimization Secrets of Top Media Companies Presentation Transcript

  • 1. 15 SECRETSby Presented by Frederick Townes
  • 2. BASELINE
  • 3. ABOUTSenior Technical Advisor, MashableFounder, W3 EDGECo-founder, PlacesterFounding CTO, MashableFounder, W3 MARKUP
  • 4. CONSISTENTLY, EXPERIMENT & MEASURE “Figure out” your media channels and get your subscription options together: pinterest / instagram / flickr, facebook, twitter, slidesharePresented by Frederick Townes 15 Secrets by
  • 5. CONSISTENTLY, EXPERIMENT & MEASURE “Figure out” your formats: podcasts, video, chatPresented by Frederick Townes 15 Secrets by
  • 6. CONSISTENTLY, EXPERIMENT & MEASURE“Figure out” your community hubs: facebook pages / groups, google+, linkedin groups, yelp, yahoo answers, stack overflow et alPresented by Frederick Townes 15 Secrets by
  • 7. CONSISTENTLY, EXPERIMENT & MEASURE Make it easy to track activity: pick a link shortener and stick with it, use campaigns with your analytics tools, use native RTsPresented by Frederick Townes 15 Secrets by
  • 8. CONSISTENTLY, EXPERIMENT & MEASURE Dial in your site structure: consolidate categories / tags, avoid archivesPresented by Frederick Townes 15 Secrets by
  • 9. CONSISTENTLY, EXPERIMENT & MEASURELow hanging fruit: look for top positions, highest relevant keyword phrases (longtail or short), with the highest impressions and dial in your on-page and off page to push those furtherPresented by Frederick Townes 15 Secrets by
  • 10. CONSISTENTLY, EXPERIMENT & MEASURESet up multi-channel funnels in google analytics so you can track touch points and measure network effect growthPresented by Frederick Townes 15 Secrets by
  • 11. TRANSPARENCY Communicate intent and vision to readers in some section of the web site devoted to thatPresented by Frederick Townes 15 Secrets by
  • 12. TRANSPARENCY Who are you, what do you talk about? What do you stand for? What’s your background / credibility?Presented by Frederick Townes 15 Secrets by
  • 13. TRANSPARENCY Provide social proofPresented by Frederick Townes 15 Secrets by
  • 14. THINKING Every page in a site is a search results page (SRP)Presented by Frederick Townes 15 Secrets by
  • 15. USABILITY Navigability: use fixed sidebar or masthead (with breadcrumbs if appropriate)Presented by Frederick Townes 15 Secrets by
  • 16. USABILITY Leave no visitor behind: Progressively enhance the user interfacePresented by Frederick Townes 15 Secrets by
  • 17. CONTENT MARKETING STRATEGY Create: how-tos, walk-throughs, tours, interviews, roundups, collections / infographics (data-driven), tools or even productsPresented by Frederick Townes 15 Secrets by
  • 18. CONTENT MARKETING STRATEGY Use stumbleuponPresented by Frederick Townes 15 Secrets by
  • 19. CONTENT MARKETING STRATEGY Don’t broadcast: engage on social mediaPresented by Frederick Townes 15 Secrets by
  • 20. CONTENT MARKETING STRATEGY Use editorial linkingPresented by Frederick Townes 15 Secrets by
  • 21. CONTENT MARKETING STRATEGY Let users subscribe to topics via email (use mailchimp)Presented by Frederick Townes 15 Secrets by
  • 22. GET YOUR <head> RIGHT Make your titles natural Use meta and keyword tags for pages you want to rankPresented by Frederick Townes 15 Secrets by
  • 23. GET YOUR <head> RIGHT Add open graph metas on every page, no exceptionsPresented by Frederick Townes 15 Secrets by
  • 24. GET YOUR <head> RIGHT Use the Facebook debuggerPresented by Frederick Townes 15 Secrets by
  • 25. GET YOUR <head> RIGHT Address duplicate titles and meta tagsPresented by Frederick Townes 15 Secrets by
  • 26. GET YOUR <head> RIGHT Also, add description copy to tag and category pages you want to rankPresented by Frederick Townes 15 Secrets by
  • 27. OTHER MECHANICS Verify with Google Webmaster Tools and Microsoft BingPresented by Frederick Townes 15 Secrets by
  • 28. OTHER MECHANICS Use rel="author", create author pagesPresented by Frederick Townes 15 Secrets by
  • 29. OTHER MECHANICS Use image and video sitemaps Microdata is your friend, master structured markupPresented by Frederick Townes 15 Secrets by
  • 30. OTHER MECHANICS Switch to HTML5, use it wiselyPresented by Frederick Townes 15 Secrets by
  • 31. DRIVE TRAFFIC: MASTER NEXT CLICK OPPORTUNITIES Paginate posts themselves, categories / tagsPresented by Frederick Townes 15 Secrets by
  • 32. DRIVE TRAFFIC: MASTER NEXT CLICK OPPORTUNITIES Add galleries and suggest related galleries Make content into a share-able series by suggesting related contentPresented by Frederick Townes 15 Secrets by
  • 33. BE SOCIAL Use large images for more effective sharing Add canonical headers to images when sharing imagery directlyPresented by Frederick Townes 15 Secrets by
  • 34. BE SOCIAL Network offline, like youre doing today Allow and give guest postsPresented by Frederick Townes 15 Secrets by
  • 35. BE SOCIAL Use facebook comments, livefyre or disqus for postsPresented by Frederick Townes 15 Secrets by
  • 36. BE SOCIAL Reply to comments, don’t just approve themPresented by Frederick Townes 15 Secrets by
  • 37. PERFORMANCE Optimize your social media buttonsPresented by Frederick Townes 15 Secrets by
  • 38. PERFORMANCE Get load time down to ~4s Optimize for onloadPresented by Frederick Townes 15 Secrets by
  • 39. PERFORMANCE The average page is ~1MB, not great, especially for mobilePresented by Frederick Townes 15 Secrets by
  • 40. MONETIZATION Create eBooks from old contentPresented by Frederick Townes 15 Secrets by
  • 41. MONETIZATION Focus on earning readers: be a content marketer rather an interrupter - avoid prestitials, interstitials, takeovers, popups, push downs, roll overs etcPresented by Frederick Townes 15 Secrets by
  • 42. MONETIZATION Use AdSense on old posts, search and 404 pagesPresented by Frederick Townes 15 Secrets by
  • 43. MONETIZATION Eat your own dog food: affiliate with products you believe inPresented by Frederick Townes 15 Secrets by
  • 44. MONETIZATION Use Wufoo for better conversion rates and statsPresented by Frederick Townes 15 Secrets by
  • 45. MOBILE Suggest your native app, but keep your site functional (progressive enhancement isn’t optional)Presented by Frederick Townes 15 Secrets by
  • 46. SECURITY Obfuscate file directory structurePresented by Frederick Townes 15 Secrets by
  • 47. SECURITY Use noncesPresented by Frederick Townes 15 Secrets by
  • 48. SECURITY Nightly backupsPresented by Frederick Townes 15 Secrets by
  • 49. SECURITY Add (HTTP) basic authentication to /wp-admin/ and wp-login.phpPresented by Frederick Townes 15 Secrets by
  • 50. SECURITY Use securiPresented by Frederick Townes 15 Secrets by
  • 51. GENERAL TIPS Not on WordPress? Get on WordPress On WordPress? Use W3 Total Cache, Wordpress SEO Read seomoz.org Read inbound.orgPresented by Frederick Townes 15 Secrets by
  • 52. CHEERSGet a site audit:innovationredefined@w3-edge.comFollow me: @w3edge