OAP Ultra Travel Experience

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Presentation to "Final Report for OAP" for product Ultra Travel Experience (group "Ultra Travel")

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OAP Ultra Travel Experience

  1. 1. Ultra Travel Experience A new way to travel
  2. 2. IDEAHigh-end travel agency for last minute trips
  3. 3. IDEAO YOU choose date and timeO WE plan your trip from A to ZO YOU choose one of our proposalsO WE do all the necessary booking and preparationO YOU take no luggageO WE provide everything for you at YOUR destination
  4. 4. IDEAO To book a trip: O Enter our website O Select date and time O Choose or adjust one of our proposals O Print full instructions
  5. 5. IDEAO After arriving at your destination: O Meet our tour guide O Follow the plan of the trip O Let us take care of you
  6. 6. FEEDBACKO We personally interviewed 15 potential customers (matching initial target)
  7. 7. INITIAL TARGETO freelance adventurersO adventure junkiesO corporate executivesO students on a year leaveO singles aged 20-40
  8. 8. FEEDBACKO interviewed 15 potential customers matching targetO methods: O phone O face-to-face
  9. 9. FEEDBACKO overall impression: positive and very positiveO responders told us: O what they like in our modelO responders proposed: O changing target client O adding more flexibility to travel offers O adding many additional services
  10. 10. CHANGES MADEO Adjusting target clientO Adding more flexibility in offersO Considering some additional services
  11. 11. NEW TARGETO singles and couplesO wealthy: at least upper-middle classO very busy proffesionally
  12. 12. POSSIBLE ADDITIONSO Offering many activities to choose fromO Specializing in weekend trips (so called “City Breaks”)O Offering trips of different types: sports/active, leisure/relax, sightseeing and family (with kids)O Offering tourist guide services on locationO Providing local information (e.g. public transport schedule, weather forecasts, cultural attractions itinerary)O Using more communication channels: PDF trip summary, SMS notifications, call-center (24h assistance)O Giving different price options: annual access or fixed price per travel
  13. 13. IS IT WORTH DOING? DEFINITELY!We have a wealthy target group wishing to spend money on our product in its current (or very similar) shape.

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