IDEAHigh-end travel agency for last minute trips
IDEAO YOU choose date and timeO WE plan your trip from A to ZO YOU choose one of our proposalsO WE do all the necessary booking and preparationO YOU take no luggageO WE provide everything for you at YOUR destination
IDEAO To book a trip: O Enter our website O Select date and time O Choose or adjust one of our proposals O Print full instructions
IDEAO After arriving at your destination: O Meet our tour guide O Follow the plan of the trip O Let us take care of you
INITIAL TARGETO freelance adventurersO adventure junkiesO corporate executivesO students on a year leaveO singles aged 20-40
FEEDBACKO interviewed 15 potential customers matching targetO methods: O phone O face-to-face
FEEDBACKO overall impression: positive and very positiveO responders told us: O what they like in our modelO responders proposed: O changing target client O adding more flexibility to travel offers O adding many additional services
CHANGES MADEO Adjusting target clientO Adding more flexibility in offersO Considering some additional services
NEW TARGETO singles and couplesO wealthy: at least upper-middle classO very busy proffesionally
POSSIBLE ADDITIONSO Offering many activities to choose fromO Specializing in weekend trips (so called “City Breaks”)O Offering trips of different types: sports/active, leisure/relax, sightseeing and family (with kids)O Offering tourist guide services on locationO Providing local information (e.g. public transport schedule, weather forecasts, cultural attractions itinerary)O Using more communication channels: PDF trip summary, SMS notifications, call-center (24h assistance)O Giving different price options: annual access or fixed price per travel
IS IT WORTH DOING? DEFINITELY!We have a wealthy target group wishing to spend money on our product in its current (or very similar) shape.
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