0
Midlands FM Forum

                                    Facilities Management
                                             ...
leading and
                                                            supporting
                            business ca...
Be                       2                   Camp
     as in                    as in               as in
     Built Envir...
Be2camp is the world‘s
                                                  first unconference
                              ...
Be2camp is the world‘s
                                                   first unconference
                             ...
@fairsnape          @eepaul




  @pbroviak




                                                     @jodiem

       Be2Ca...
Meetings via Skype


               Conversations via twitter

    Time And Date for organising times

               Meet...
Pre Event:
        Topics discussed online
        Outline agenda shaped



                           At the Event:
     ...
so far:
  Be2camp London Oct 2008
  Be2camp Liverpool May 2009
  Be2camp Brum August 2009
  Be2camp Working Buildings Lond...
www.be2camp.com




martin brown     e: fairsnape@gmail.com   t: @fairsnape
a be2camp
                                                            sustainability
                                     ...
Make sustainability in the built
  environment open source.                             the be2camp
  Sustainability is to...
social media

                                            journey

                                            insights


...
The future is closer than you think




         Messages with emotions             Messages via Twitter


               ...
“Social media in the built environment has opened
               doors for individuals to hold conversations and form
    ...
business card



                                                                mobile
          martin brown
          f...
2005 Excelsus Blog

                             2006 Second Life (aka Brand Woodin)



      Social Media Journey
       ...
Why social media?
Its where you will find your customers, clients, staff,
suppliers, contractors, friends …. people

Its n...
martin brown   e: fairsnape@gmail.com   t: @fairsnape
www.wordle.com




martin brown   e: fairsnape@gmail.com       t: @fairsnape
Web 1.0
  Brochures




                     Web 2.0
                     User Content




martin brown   e: fairsnape@gma...
“There go my people. I must find out where they are going so I can lead them.”
- French politician Alexandre Ledru-Rollin
...
2006
                     13%                         2009
                            24%


                       19%
  ...
Shhhhsh … listen
                                                       Find out
   Where are people talking?
   What are ...
martin brown   e: fairsnape@gmail.com   t: @fairsnape
martin brown   e: fairsnape@gmail.com   t: @fairsnape
Twitter, all about connections:




martin brown          e: fairsnape@gmail.com   t: @fairsnape
martin brown   e: fairsnape@gmail.com   t: @fairsnape
big connections:




martin brown            e: fairsnape@gmail.com   t: @fairsnape
martin brown   e: fairsnape@gmail.com   t: @fairsnape
1. Join conversations + network                         Why
                                                      should
 ...
the
                                                               name
                                                  ...
How do you or your people stand out?




martin brown                           e: fairsnape@gmail.com   t: @fairsnape
1. Increase visibility                              Applies
                                                      to
     ...
Blogging




  www.fairsnape.wordpress.com




                                                         www. martinbrown.p...
Blogging




               the new collaborative project diary?



martin brown                       e: fairsnape@gmail....
and
               other applications worth checking …




martin brown               e: fairsnape@gmail.com    t: @fairsn...
martin brown   e: fairsnape@gmail.com   t: @fairsnape
google Maps + google Docs + your data




martin brown            e: fairsnape@gmail.com   t: @fairsnape
improving reach of presentation message




martin brown            e: fairsnape@gmail.com   t: @fairsnape
energy data + share + maps + benchmark




martin brown           e: fairsnape@gmail.com   t: @fairsnape
visual collaboration




martin brown             e: fairsnape@gmail.com   t: @fairsnape
project collaboration




martin brown              e: fairsnape@gmail.com   t: @fairsnape
fm
               emerging futures




martin brown      e: fairsnape@gmail.com   t: @fairsnape
Augmented Reality
   PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER

  information




                 ...
Here and now …
   LOCATION + TWITTER + FM + COMMENTS

   What if facilities users and visitors posted views
   and comment...
so
               What do you think so far?




martin brown          e: fairsnape@gmail.com   t: @fairsnape
Social Media is Changing Business*



      1 From Trying to        Sell to Making Connections

      2. From Big        C...
If you want to:                          Check out:   a
                                                                  ...
Look   Learn               Listen   Live




martin brown        e: fairsnape@gmail.com       t: @fairsnape
et te
      ti qu            There a party going on … you got the invite
  E
         now, do you …

                     ...
Don’t forget to measure

    AndDon’t initiatives
       like all forget to   measure
         plan
         do
         c...
And have some form of fair   play

               Web Use     Policy
                    or

                       Code o...
business card




        martin brown
        fairsnape

        mob: 07776234702
        twitter: @fairsnape
        ema...
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Social Media for Midlands FM Forum

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Presentation to inaugural meeting of the Midlands FM Forum.

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  • Transcript of "Social Media for Midlands FM Forum"

    1. 1. Midlands FM Forum Facilities Management and Social Media introduction be2camp my journey social media insights getting started unraveling the web martin brown e: fairsnape@gmail.com t: @fairsnape
    2. 2. leading and supporting business card improvement in the built environment: fairsnape winning work martin brown sustainability fairsnape mob: 07776234702 collaborative twitter: @fairsnape working email: fairsnape@gmail.com sykpe: fairsnape linkedin: martinbrown social media blog: www.fairsnape.wordpress.com & ‘business’ improvement martin brown e: fairsnape@gmail.com t: @fairsnape
    3. 3. Be 2 Camp as in as in as in Built Environment Web 2.0 Bar camp Design Interactive Web New ways of Construction Meeting, Facilities Learning and Management Sharing’ AEC Sector martin brown e: fairsnape@gmail.com t: @fairsnape
    4. 4. Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. … a place for people interested in how the latest web 2.0 applications could help build a better, collaborative, and more sustainable built environment … from planning and design through construction to occupation and management of buildings and facilities. martin brown e: fairsnape@gmail.com t: @fairsnape
    5. 5. Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. … a gathering born from the desire for people to freely share and learn in an open environment. … it is an intense event with discussions, demos and interaction … with participants who are the main actors of the event. martin brown e: fairsnape@gmail.com t: @fairsnape
    6. 6. @fairsnape @eepaul @pbroviak @jodiem Be2Camp Founders martin brown e: fairsnape@gmail.com t: @fairsnape
    7. 7. Meetings via Skype Conversations via twitter Time And Date for organising times Meetings in Second Life Blog Posts on Ning Use of Google Docs Be2camp London 2 Emails Organisation martin brown e: fairsnape@gmail.com t: @fairsnape
    8. 8. Pre Event: Topics discussed online Outline agenda shaped At the Event: Agenda and sessions agreed Delegates are participants Sessions streamed live Live transcripts and blogging Twitter communications Google + Skype presentations Pecha Kucha Post Event: Video available via Ustream Presentations available via Slideshare Transcript available via Coveritlive All on www.be2camp.com Discussions continue in online groups martin brown e: fairsnape@gmail.com t: @fairsnape
    9. 9. so far: Be2camp London Oct 2008 Be2camp Liverpool May 2009 Be2camp Brum August 2009 Be2camp Working Buildings London 2009 RIBA Forum London Oct 2009 SMW Be2camp London Feb 2010 Social Media Café March 2010 World Water Day Dundee March 2010 BIFM Conference Fringe event April 13th 2010 Be2campEast Property and Social Media April 29th Best Practice Clubs London February 2010 be2camps Black Country February 2010 Lancashire March 2010 planned: BecampNW Manchester 15th June 2010 Social Media Clinics Be2campEast Property and Social Media June 24th Building Centre London Be2camp Brum August 12th Sandwell Council Be2CampOxon Oxford September Black Country CE Club Be2camp London October 2010 martin brown e: fairsnape@gmail.com t: @fairsnape
    10. 10. www.be2camp.com martin brown e: fairsnape@gmail.com t: @fairsnape
    11. 11. a be2camp sustainability manifesto “We can’t solve todays problems by using the same kind of martin brown e: fairsnape@gmail.com when we created them.” thinking we used t: @fairsnape
    12. 12. Make sustainability in the built environment open source. the be2camp Sustainability is too important an sustainability manifesto issue to be done behind ‘closed doors’ • move the debate from ‘sustainability’ to one of ‘resilience’ • collaborate through web2 and social media • encourage open conversations and debates • push for appropriate open source • promote web2 as an enabler for CO2 reduction • join the 10:10 pledge • cause no unnecessary harm martin brown e: fairsnape@gmail.com t: @fairsnape
    13. 13. social media journey insights martin brown e: fairsnape@gmail.com t: @fairsnape
    14. 14. The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude martin brown e: fairsnape@gmail.com t: @fairsnape
    15. 15. “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors martin brown e: fairsnape@gmail.com t: @fairsnape
    16. 16. business card mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: fairsnape@gmail.com sykpe: fairsnape skype linkedin: martinbrown blog: www.fairsnape.wordpress.com linkedin blog martin brown e: fairsnape@gmail.com t: @fairsnape
    17. 17. 2005 Excelsus Blog 2006 Second Life (aka Brand Woodin) Social Media Journey 2006 igoogle 2006 Skype 2007 isite Blog 2007 Blog4FM 2007 Linkedin 2008 Twitter (@martin brown) 2008 be2camp 2009 Twitter (@fairsnape) 2009 Slideshare 2009 Googlewave 2010 (AR) Augmented Reality + Foursquare martin brown e: fairsnape@gmail.com t: @fairsnape
    18. 18. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating martin brown e: fairsnape@gmail.com t: @fairsnape
    19. 19. martin brown e: fairsnape@gmail.com t: @fairsnape
    20. 20. www.wordle.com martin brown e: fairsnape@gmail.com t: @fairsnape
    21. 21. Web 1.0 Brochures Web 2.0 User Content martin brown e: fairsnape@gmail.com t: @fairsnape
    22. 22. “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin martin brown e: fairsnape@gmail.com t: @fairsnape
    23. 23. 2006 13% 2009 24% 19% 33% 15% 20% 19% 59% 33% 70% 52% Engaging 17% with Social Media martin brown e: fairsnape@gmail.com t: @fairsnape
    24. 24. Shhhhsh … listen Find out Where are people talking? What are they saying? About new leads About you About your services or About your clients, your suppliers? Love you? Hate You? Join the conversations … martin brown e: fairsnape@gmail.com t: @fairsnape
    25. 25. martin brown e: fairsnape@gmail.com t: @fairsnape
    26. 26. martin brown e: fairsnape@gmail.com t: @fairsnape
    27. 27. Twitter, all about connections: martin brown e: fairsnape@gmail.com t: @fairsnape
    28. 28. martin brown e: fairsnape@gmail.com t: @fairsnape
    29. 29. big connections: martin brown e: fairsnape@gmail.com t: @fairsnape
    30. 30. martin brown e: fairsnape@gmail.com t: @fairsnape
    31. 31. 1. Join conversations + network Why should 2. Promote stuff + be visible FM look at twitter? 3. Get Market intel 4. Share your knowledge 5. Get to know people 6. Form relationships 7. Punch above your weight 8. Follow events 9. Recruit 10. Win work martin brown e: fairsnape@gmail.com t: @fairsnape
    32. 32. the name game Are you ‘ the organisation’ @fairsnape or ‘in the organisation’ ? Name @{12 characters} Profile 160 characters martin brown e: fairsnape@gmail.com t: @fairsnape
    33. 33. How do you or your people stand out? martin brown e: fairsnape@gmail.com t: @fairsnape
    34. 34. 1. Increase visibility Applies to YOU 2. Illustrate connectability and to 3. Promote your stuff YOUR Business 4. Improve interview success 5. Demonstrate experience and knowledge 6. Check out client people 7. Check out bidding contractor people Why get 8. Check out health of company martin brown e: fairsnape@gmail.com t: @fairsnape
    35. 35. Blogging www.fairsnape.wordpress.com www. martinbrown.posterous.com/ martin brown e: fairsnape@gmail.com t: @fairsnape
    36. 36. Blogging the new collaborative project diary? martin brown e: fairsnape@gmail.com t: @fairsnape
    37. 37. and other applications worth checking … martin brown e: fairsnape@gmail.com t: @fairsnape
    38. 38. martin brown e: fairsnape@gmail.com t: @fairsnape
    39. 39. google Maps + google Docs + your data martin brown e: fairsnape@gmail.com t: @fairsnape
    40. 40. improving reach of presentation message martin brown e: fairsnape@gmail.com t: @fairsnape
    41. 41. energy data + share + maps + benchmark martin brown e: fairsnape@gmail.com t: @fairsnape
    42. 42. visual collaboration martin brown e: fairsnape@gmail.com t: @fairsnape
    43. 43. project collaboration martin brown e: fairsnape@gmail.com t: @fairsnape
    44. 44. fm emerging futures martin brown e: fairsnape@gmail.com t: @fairsnape
    45. 45. Augmented Reality PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER information property Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k performance safety martin brown e: fairsnape@gmail.com t: @fairsnape
    46. 46. Here and now … LOCATION + TWITTER + FM + COMMENTS What if facilities users and visitors posted views and comments about your services online, and got rewarded for doing so? Meet foursquare Starbucks FT.com Hotels martin brown e: fairsnape@gmail.com t: @fairsnape
    47. 47. so What do you think so far? martin brown e: fairsnape@gmail.com t: @fairsnape
    48. 48. Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere …. How is your business changing ? * from mashable.com martin brown e: fairsnape@gmail.com t: @fairsnape
    49. 49. If you want to: Check out: a starter Linkedin for Join fm conversations six Promote visibility and experience Twitter Improve ‘reach’’ of Slideshare presentations Comment and blog on Wordpress Facilities Management Keep online diary, records, timelines Posterous Collaborate with team on projects Woobius martin brown e: fairsnape@gmail.com t: @fairsnape
    50. 50. Look Learn Listen Live martin brown e: fairsnape@gmail.com t: @fairsnape
    51. 51. et te ti qu There a party going on … you got the invite E now, do you … Ignore the invitation Go but sit in the corner Wear a paper bag over your head Burst in and shout or just act normal martin brown e: fairsnape@gmail.com t: @fairsnape
    52. 52. Don’t forget to measure AndDon’t initiatives like all forget to measure plan do check act martin brown e: fairsnape@gmail.com t: @fairsnape
    53. 53. And have some form of fair play Web Use Policy or Code of Conduct martin brown e: fairsnape@gmail.com t: @fairsnape
    54. 54. business card martin brown fairsnape mob: 07776234702 twitter: @fairsnape email: fairsnape@gmail.com sykpe: fairsnape linkedin: martinbrown blog: www.fairsnape.wordpress.com Thank you get in touch if your interested in fm social media clinics … martin brown e: fairsnape@gmail.com t: @fairsnape
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