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Social Media for Midlands FM Forum
 

Social Media for Midlands FM Forum

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Presentation to inaugural meeting of the Midlands FM Forum.

Presentation to inaugural meeting of the Midlands FM Forum.

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Social Media for Midlands FM Forum Social Media for Midlands FM Forum Presentation Transcript

  • Midlands FM Forum Facilities Management and Social Media introduction be2camp my journey social media insights getting started unraveling the web martin brown e: fairsnape@gmail.com t: @fairsnape
  • leading and supporting business card improvement in the built environment: fairsnape winning work martin brown sustainability fairsnape mob: 07776234702 collaborative twitter: @fairsnape working email: fairsnape@gmail.com sykpe: fairsnape linkedin: martinbrown social media blog: www.fairsnape.wordpress.com & ‘business’ improvement martin brown e: fairsnape@gmail.com t: @fairsnape
  • Be 2 Camp as in as in as in Built Environment Web 2.0 Bar camp Design Interactive Web New ways of Construction Meeting, Facilities Learning and Management Sharing’ AEC Sector martin brown e: fairsnape@gmail.com t: @fairsnape
  • Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. … a place for people interested in how the latest web 2.0 applications could help build a better, collaborative, and more sustainable built environment … from planning and design through construction to occupation and management of buildings and facilities. martin brown e: fairsnape@gmail.com t: @fairsnape
  • Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. … a gathering born from the desire for people to freely share and learn in an open environment. … it is an intense event with discussions, demos and interaction … with participants who are the main actors of the event. martin brown e: fairsnape@gmail.com t: @fairsnape
  • @fairsnape @eepaul @pbroviak @jodiem Be2Camp Founders martin brown e: fairsnape@gmail.com t: @fairsnape
  • Meetings via Skype Conversations via twitter Time And Date for organising times Meetings in Second Life Blog Posts on Ning Use of Google Docs Be2camp London 2 Emails Organisation martin brown e: fairsnape@gmail.com t: @fairsnape
  • Pre Event: Topics discussed online Outline agenda shaped At the Event: Agenda and sessions agreed Delegates are participants Sessions streamed live Live transcripts and blogging Twitter communications Google + Skype presentations Pecha Kucha Post Event: Video available via Ustream Presentations available via Slideshare Transcript available via Coveritlive All on www.be2camp.com Discussions continue in online groups martin brown e: fairsnape@gmail.com t: @fairsnape
  • so far: Be2camp London Oct 2008 Be2camp Liverpool May 2009 Be2camp Brum August 2009 Be2camp Working Buildings London 2009 RIBA Forum London Oct 2009 SMW Be2camp London Feb 2010 Social Media Café March 2010 World Water Day Dundee March 2010 BIFM Conference Fringe event April 13th 2010 Be2campEast Property and Social Media April 29th Best Practice Clubs London February 2010 be2camps Black Country February 2010 Lancashire March 2010 planned: BecampNW Manchester 15th June 2010 Social Media Clinics Be2campEast Property and Social Media June 24th Building Centre London Be2camp Brum August 12th Sandwell Council Be2CampOxon Oxford September Black Country CE Club Be2camp London October 2010 martin brown e: fairsnape@gmail.com t: @fairsnape
  • www.be2camp.com martin brown e: fairsnape@gmail.com t: @fairsnape
  • a be2camp sustainability manifesto “We can’t solve todays problems by using the same kind of martin brown e: fairsnape@gmail.com when we created them.” thinking we used t: @fairsnape
  • Make sustainability in the built environment open source. the be2camp Sustainability is too important an sustainability manifesto issue to be done behind ‘closed doors’ • move the debate from ‘sustainability’ to one of ‘resilience’ • collaborate through web2 and social media • encourage open conversations and debates • push for appropriate open source • promote web2 as an enabler for CO2 reduction • join the 10:10 pledge • cause no unnecessary harm martin brown e: fairsnape@gmail.com t: @fairsnape
  • social media journey insights martin brown e: fairsnape@gmail.com t: @fairsnape
  • The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude martin brown e: fairsnape@gmail.com t: @fairsnape
  • “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors martin brown e: fairsnape@gmail.com t: @fairsnape
  • business card mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: fairsnape@gmail.com sykpe: fairsnape skype linkedin: martinbrown blog: www.fairsnape.wordpress.com linkedin blog martin brown e: fairsnape@gmail.com t: @fairsnape
  • 2005 Excelsus Blog 2006 Second Life (aka Brand Woodin) Social Media Journey 2006 igoogle 2006 Skype 2007 isite Blog 2007 Blog4FM 2007 Linkedin 2008 Twitter (@martin brown) 2008 be2camp 2009 Twitter (@fairsnape) 2009 Slideshare 2009 Googlewave 2010 (AR) Augmented Reality + Foursquare martin brown e: fairsnape@gmail.com t: @fairsnape
  • Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • www.wordle.com martin brown e: fairsnape@gmail.com t: @fairsnape
  • Web 1.0 Brochures Web 2.0 User Content martin brown e: fairsnape@gmail.com t: @fairsnape
  • “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin martin brown e: fairsnape@gmail.com t: @fairsnape
  • 2006 13% 2009 24% 19% 33% 15% 20% 19% 59% 33% 70% 52% Engaging 17% with Social Media martin brown e: fairsnape@gmail.com t: @fairsnape
  • Shhhhsh … listen Find out Where are people talking? What are they saying? About new leads About you About your services or About your clients, your suppliers? Love you? Hate You? Join the conversations … martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • Twitter, all about connections: martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • big connections: martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • 1. Join conversations + network Why should 2. Promote stuff + be visible FM look at twitter? 3. Get Market intel 4. Share your knowledge 5. Get to know people 6. Form relationships 7. Punch above your weight 8. Follow events 9. Recruit 10. Win work martin brown e: fairsnape@gmail.com t: @fairsnape
  • the name game Are you ‘ the organisation’ @fairsnape or ‘in the organisation’ ? Name @{12 characters} Profile 160 characters martin brown e: fairsnape@gmail.com t: @fairsnape
  • How do you or your people stand out? martin brown e: fairsnape@gmail.com t: @fairsnape
  • 1. Increase visibility Applies to YOU 2. Illustrate connectability and to 3. Promote your stuff YOUR Business 4. Improve interview success 5. Demonstrate experience and knowledge 6. Check out client people 7. Check out bidding contractor people Why get 8. Check out health of company martin brown e: fairsnape@gmail.com t: @fairsnape
  • Blogging www.fairsnape.wordpress.com www. martinbrown.posterous.com/ martin brown e: fairsnape@gmail.com t: @fairsnape
  • Blogging the new collaborative project diary? martin brown e: fairsnape@gmail.com t: @fairsnape
  • and other applications worth checking … martin brown e: fairsnape@gmail.com t: @fairsnape
  • martin brown e: fairsnape@gmail.com t: @fairsnape
  • google Maps + google Docs + your data martin brown e: fairsnape@gmail.com t: @fairsnape
  • improving reach of presentation message martin brown e: fairsnape@gmail.com t: @fairsnape
  • energy data + share + maps + benchmark martin brown e: fairsnape@gmail.com t: @fairsnape
  • visual collaboration martin brown e: fairsnape@gmail.com t: @fairsnape
  • project collaboration martin brown e: fairsnape@gmail.com t: @fairsnape
  • fm emerging futures martin brown e: fairsnape@gmail.com t: @fairsnape
  • Augmented Reality PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER information property Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k performance safety martin brown e: fairsnape@gmail.com t: @fairsnape
  • Here and now … LOCATION + TWITTER + FM + COMMENTS What if facilities users and visitors posted views and comments about your services online, and got rewarded for doing so? Meet foursquare Starbucks FT.com Hotels martin brown e: fairsnape@gmail.com t: @fairsnape
  • so What do you think so far? martin brown e: fairsnape@gmail.com t: @fairsnape
  • Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere …. How is your business changing ? * from mashable.com martin brown e: fairsnape@gmail.com t: @fairsnape
  • If you want to: Check out: a starter Linkedin for Join fm conversations six Promote visibility and experience Twitter Improve ‘reach’’ of Slideshare presentations Comment and blog on Wordpress Facilities Management Keep online diary, records, timelines Posterous Collaborate with team on projects Woobius martin brown e: fairsnape@gmail.com t: @fairsnape
  • Look Learn Listen Live martin brown e: fairsnape@gmail.com t: @fairsnape
  • et te ti qu There a party going on … you got the invite E now, do you … Ignore the invitation Go but sit in the corner Wear a paper bag over your head Burst in and shout or just act normal martin brown e: fairsnape@gmail.com t: @fairsnape
  • Don’t forget to measure AndDon’t initiatives like all forget to measure plan do check act martin brown e: fairsnape@gmail.com t: @fairsnape
  • And have some form of fair play Web Use Policy or Code of Conduct martin brown e: fairsnape@gmail.com t: @fairsnape
  • business card martin brown fairsnape mob: 07776234702 twitter: @fairsnape email: fairsnape@gmail.com sykpe: fairsnape linkedin: martinbrown blog: www.fairsnape.wordpress.com Thank you get in touch if your interested in fm social media clinics … martin brown e: fairsnape@gmail.com t: @fairsnape