Social Media Intro For Lcbpc

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Presented to Lancashire Best Practice Club
31st March 2010

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Social Media Intro For Lcbpc

  1. 1. Martin Brown Fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com Social Media Introduction and Journey @fairsnape Wednesday, 7 April 2010
  2. 2. @fairsnape @fairsnape Wednesday, 7 April 2010
  3. 3. Social Media @fairsnape Wednesday, 7 April 2010
  4. 4. Social Media @fairsnape Wednesday, 7 April 2010
  5. 5. @fairsnape Wednesday, 7 April 2010
  6. 6. “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin Social Media @fairsnape Wednesday, 7 April 2010
  7. 7. The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude Social Media @fairsnape Wednesday, 7 April 2010
  8. 8. Web 1.0 Brochures Web 2.0 User Content Social Media @fairsnape Wednesday, 7 April 2010
  9. 9. 13% 24% Engaging with 19% 33% Social Media 15% 20% USA Adults 19% 59% 33% 70% 52% 17% 2006 2009 Social Media @fairsnape Wednesday, 7 April 2010
  10. 10. “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors Social Media @fairsnape Wednesday, 7 April 2010
  11. 11. Social Media Journey Social Media @fairsnape Wednesday, 7 April 2010
  12. 12. mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: fairsnape(at)gmail.com skype sykpe: fairsnape linkedin: martinbrown blog: www.fairsnape.wordpress.com linkedin blog Business card @fairsnape Wednesday, 7 April 2010
  13. 13. Communication @fairsnape Wednesday, 7 April 2010
  14. 14. Communication @fairsnape Wednesday, 7 April 2010
  15. 15. Communication @fairsnape Wednesday, 7 April 2010
  16. 16. Twitter, all about connections: Communication @fairsnape Wednesday, 7 April 2010
  17. 17. Communication @fairsnape Wednesday, 7 April 2010
  18. 18. Twitter, all about conversations: Communication @fairsnape Wednesday, 7 April 2010
  19. 19. Communication @fairsnape Wednesday, 7 April 2010
  20. 20. and connections: Communication @fairsnape Wednesday, 7 April 2010
  21. 21. big connections: Communication @fairsnape Wednesday, 7 April 2010
  22. 22. martin brown @fairsnape Relationships @fairsnape Wednesday, 7 April 2010
  23. 23. Geo sharing with Google Maps: eg Supply Chain or Construction Projects Sharing @fairsnape Wednesday, 7 April 2010
  24. 24. Powerpoint sharing with Slideshare Sharing @fairsnape Wednesday, 7 April 2010
  25. 25. Data sharing with Pachube Sharing @fairsnape Wednesday, 7 April 2010
  26. 26. Blogging Sharing @fairsnape Wednesday, 7 April 2010
  27. 27. Blogging the new collaborative project diary? Sharing @fairsnape Wednesday, 7 April 2010
  28. 28. Organise the world's information and make it universally accessible and useful Do no evil @fairsnape Wednesday, 7 April 2010
  29. 29. The easiest way to collaborate on documents. Collaboration @fairsnape Wednesday, 7 April 2010
  30. 30. Future of email ? Collaboration @fairsnape Wednesday, 7 April 2010
  31. 31. Collaboration @fairsnape Wednesday, 7 April 2010
  32. 32. Collaboration @fairsnape Wednesday, 7 April 2010
  33. 33. Augmented Reality Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k ‘Mashing’ real life views with geo based information on mobile phones ... Application @fairsnape Wednesday, 7 April 2010
  34. 34. 4 Ways Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere How is your business changing ? * from mashable.com @fairsnape Wednesday, 7 April 2010
  35. 35. ‘Free’ Start Up Suggestions … Communication … Twitter Sharing … Slideshare Glue … Google mail Blogging …Wordpress Collaboration …Google docs Martin Brown fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com @fairsnape Wednesday, 7 April 2010
  36. 36. be2camp clinics: One to One hands on 60 minute sessions expert advice Kick start your digital journey and set up: •Accounts and applications •Best practice profiles •Recommended contacts •Strategies Lancashire April 2010 onwards - Leave details if interested. Social Media Clinics @fairsnape Wednesday, 7 April 2010
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