Your SlideShare is downloading. ×
Social media dot be
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media dot be


Published on

Presentation primer used to kick start the CKE (Construction Knowledge Exchange) series of workshops in Leeds, UK

Presentation primer used to kick start the CKE (Construction Knowledge Exchange) series of workshops in Leeds, UK

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Thank you for viewing and or dowloading. Please think twice or thrice about printing this presentation. It is designed to run on the screen (black screens use less energy and have more impact in presentation) If you would like the commentary and notes please contact me via the details at the bottom of the slides.
  • Transcript

    • 1. why be * should tune into Social Media *built environment t: @fairsnape martin brown e:
    • 2. people collaborate not systems or organisations
    • 3. “ we don’t trust you! “ we don’t trust you! we trust you! “ we don’t we do
    • 4. we struggle with email and associated information overload and still a bit of the paper stuff …
    • 5. social networking now a key be issue
    • 6. Why social Its where you will find your clients, competitors, staff, suppliers, contractors, friends - people Its not a new thing but a new way of doing old things , … . like talking and communicating opening doors for individuals to hold conversations and form relationships across organisation boundaries.
    • 7. Web – presence on the internet Blogs – write about your projects, services, news, Twitter – learn share, bring readers to your web, hold conversations Linkedin – engage and discuss within your group or community Forums – post questions and answers to common problems Online publications – share news stories YouTube – post videos related to your projects or services Slideshare – share presentations on your projects or industry topics Flickr – share images of your latest work your latest projects and work what can we do with social media ?
    • 8. doing good stuff together
    • 9. “ There go my people. I must find out where they are going so I can lead them.” ‐ French politician Alexandre Ledru‐Rollin
    • 10.
      • Where are people talking?
      • What are they saying?
        • About trends
        • About you
        • About your services
        • About your staff, partners, clients, suppliers?
      Shhhhsh … Listen … people are talking
              • Love you?
              • Hate you
              • Know you?
              • Don’t know you??
    • 11. “ Business leaders need to unlock the potential of social media
    • 12.  
    • 13. “ to transmit or to receive
    • 14. How do I find you
    • 15. using social media … built environment
    • 16. and then engage it’s a conversation not a monologue listen
    • 17. It’s what makes your business your community share
    • 18. … a bit like sending out coffee morning invites and not turning up? be real shout? hide? be yourself!
    • 19. Do you connect with the top 50 tweeters in your discipline? how can you help each other? influence’d
    • 20. create an online profile and then do nothing don’t … a bit like sending out coffee morning invites and not turning up?
    • 21. do
        • and manage: plan do check act
      have some form of fair play web Use Policy or Code of Conduct
    • 22. emerging futures built environment
    • 23. Best education and learning award - Virtual Maths Best location-based AEC application - NearMap Best 'internet of things' application - Tales of Things Best mobile application - Woobius Eye Best virtual or hybrid event - Sustainability Now Built environment blogger of the Year - Joe Peach for "This Big City" Best sustainability blog - Joe Peach for "This Big City" Best AEC social media blog - Su Butcher for "Just Practising" Best use of Twitter - Paul Wilkinson (@EEPaul) Best AEC collaboration platform - BIW Technologies Best AEC community, network - The Construction Network Best use of Web 2.0 for construction products - Reed Harris Tiles 'Old media/new media' award - TCI - The Construction Index Best AEC PR/marketing campaign - SMPR for Camfil Farr campaign Best charity, third sector use of social media - EACH Treehouse Appeal Best AEC use of photo / video - Andy Marshall @fotofacade Be2camp be2award WINNERS 2011
    • 24. Augmented Reality PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER information property performance safety Water Construction Pipe Lane BB7 2RE £1.6m 34 weeks CO2 46T/£100k AFR: 2.3 Waste: 6T/£100k
    • 25. LOCATION + TWITTER + FM + COMMENTS What if facilities users and visitors posted views and comments about your services online, and got rewarded for doing so? Meet foursquare Starbucks Hotels Here and now …
    • 26. time to share questions … discussion … thank you t: @fairsnape martin brown e: