Role of Social Media in Sustainability: Green Build Expo

Constructingsocial media@GreenBuildExpo martin brown

BRUNDTLANDDEFINITION 1987"Sustainabledevelopment meetsthe needs of thepresent withoutcompromising theability of futuregenerations to meettheir own needs."

how did we get to 2012 and still be talking “We can’t solve today’s problemsby using the same kind of thinking

We want better communication

The world is connected

The world is transparent

The world is carbon aware Changing Behaviour constructco2.com

The world loves to share ... creativecommoners

The world is using social media Eric Fischer

The world finds servicesArchitect Map@SuButcher

The world seeks innovationand differentiation

The world is becomingsocially responsible

Who Cares Wins Why good business is better business David Jones writes that only the businesses that behave responsibly will survive the Age of Damageand cites social media as the driver for the biggest transformation to business in a generation.

And Next? anonymouscollective

social media and web2.0 as enabler for sustainabilitygreen the boardroom with social media open transparent communications start real conversations learn and share collaborate sustainability manifesto

What do people see when they look foryou on-line?What are your clients, competitors,Staff or suppliers saying about you?

Increasingly relationships that lead tocontracts are being made online, throughdiscussions within LinkedIn groups for eg

No longer OK just to have a web site ...

Social Media and Green Deal Launched at Green Build Expobe2greendeal.wikispaces.combe2camp@gmail.com

Social Media and Green Deal 1. Keep informed on Green Deal development 2. Stay Visible and Engage as Green Deal player3. Its where your current customers, competitors and staff are! 4. Easier and Quicker response to client issues 5. Green Deal delivery opportunities 6. It’s Free 7. Increases Transparency 8. Green Deal BIM

Social Media and Green Deal TwitterBlogging Storify LinkedinYouTube Facebook Google+Readers Pinterest Wikipedia

Green DealOnlineCommunity

InfluenceAmplification

social what?martin brown e: fairsnape@gmail.com t: @fairsnape

Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed?martin brown e: fairsnape@gmail.com t: @fairsnape

@pauleycreative

Why use social media in construction?What’s the ROI?

see and be seen be innovative visibility punch above weightmartin brown e: fairsnape@gmail.com t: @fairsnape

leads industry + market client + competitor intelligencemartin brown e: fairsnape@gmail.com t: @fairsnape

staff + clients + people conversations relationships communicatemartin brown e: fairsnape@gmail.com t: @fairsnape

sustainability best practice good news learn + sharemartin brown e: fairsnape@gmail.com t: @fairsnape

Construction unlocking the potential of social mediamartin brown e: fairsnape@gmail.com t: @fairsnape

There go my people I must find out“where they are going so I can lead them.” French politician Alexandre Ledru-Rollin

“We are encouraging use of social media as a method forcontinuing the conversations with our clients,”“The risks of using the media are the same risks that youhave with any employee representing the company. “If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”martin brown e: fairsnape@gmail.com t: @fairsnape

http://www.davidmeermanscott.com/

“If we don’t get thisright Gen X and Gen Ywon’t want to work forus but they will want towork for someone else”“you cant hideanything from us … weare to social mediasavvy”

BIM collaboration needs...being comfortable with being comfortable withpaperless projects, sharing and engagingwith sharing digitally across social media

There’s an app …

Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSSMake project sheets come alive again Sharing onwardsmartin brown e: fairsnape@gmail.com t: @fairsnape

Source:SMPR @katiebrowntweet

Start with your BoardUnderstand your digital footprintHave a strategy/policy/guidelinesEngage with LinkedinEngage with twitter (top 20?) Switch on Social Media

What is your response to social media?

constructingsocial media CREDITS:martin brown @eepaul@fairsnape @subutcher @lucymarcusfairsnape@gmail.com @pauleycreative @katiebrowntweet

Role of Social Media in Sustainability: Green Build Expo

by martin brown

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