social media     in construction     SELCA May 2011 martin brown
social                          what?martin brown   e: fairsnape@gmail.com   t: @fairsnape
real time webmartin brown      e: fairsnape@gmail.com   t: @fairsnape
Why       social media?    Its where you will find your customers,    clients, staff, suppliers, contractors,    friends …...
What do people see when               they look for you on-line?martin brown           e: fairsnape@gmail.com   t: @fairsn...
martin brown   e: fairsnape@gmail.com   t: @fairsnape
visibility                                                        see and be seen                                         ...
martin brown   e: fairsnape@gmail.com   t: @fairsnape
Bid and PQQ Production                            Collaborative input to bidsmartin brown   e: fairsnape@gmail.com        ...
Bids and Interviews               Contractor                            Interview Team           Project Team             ...
@fairsnape: running bid presentation skills workshop:-What’s your number one tip for presenting at interviews?   Real-time...
Blogs                                                       new look project diaries?           Learning from clientsmarti...
Site Images              Making site images work                    +                            = ?       Site Diarymarti...
Web Project Sheets                                        Links to                                        Building / Facil...
Great for                                                getting wider     this presentation online                   reac...
… limitless opportunities for QR codesmartin brown     e: fairsnape@gmail.com                 t: @fairsnape
Construction need to       unlock                 the potential of social mediamartin brown          e: fairsnape@gmail.co...
Poor      communications at         the root of most           construction               problems?martin brown           ...
There go my people I must find out“where they are                   French politician Alexandre Ledru-Rollin  going so I c...
Social Media is like any other Initiative …      Don’t forget to measure                      Guidelines                  ...
And have some form of fair   play               Web Use      Guidelines               Policy                     or       ...
Getting started   Join Linkedin   Explore your digital visibility   Engage with twitter (top 20?)   Put site pictures to w...
helping you …                 Hands on                 getting startedmartin brown   e: fairsnape@gmail.com   t: @fairsnape
helping you …               Improving your               digital visibilitymartin brown   e: fairsnape@gmail.com   t: @fai...
helping you …     Web in a hour     (for micro SME’s)martin brown             e: fairsnape@gmail.com   t: @fairsnape
helping you …                  PR supportmartin brown   e: fairsnape@gmail.com   t: @fairsnape
helping you …                   Social Media                   User Guidelinesmartin brown   e: fairsnape@gmail.com   t: @...
There’s a party going on …                  you got an invite, now, do you …                 Ignore the invitation …      ...
social media               in construction               SELCA May 2011martin brown@fairsnape
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Introduction to Social Media in Construction

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Presentation to SELCA May 2011. Introduction to use of social media or realtime web in construction

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Introduction to Social Media in Construction

  1. 1. social media in construction SELCA May 2011 martin brown
  2. 2. social what?martin brown e: fairsnape@gmail.com t: @fairsnape
  3. 3. real time webmartin brown e: fairsnape@gmail.com t: @fairsnape
  4. 4. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed?martin brown e: fairsnape@gmail.com t: @fairsnape
  5. 5. What do people see when they look for you on-line?martin brown e: fairsnape@gmail.com t: @fairsnape
  6. 6. martin brown e: fairsnape@gmail.com t: @fairsnape
  7. 7. visibility see and be seen innovative punch above weight sustainability best Practice good news learn + share intelligence leads industry + Market staff + clients … people client + competitor conversations relationships communicatemartin brown e: fairsnape@gmail.com t: @fairsnape
  8. 8. martin brown e: fairsnape@gmail.com t: @fairsnape
  9. 9. Bid and PQQ Production Collaborative input to bidsmartin brown e: fairsnape@gmail.com t: @fairsnape
  10. 10. Bids and Interviews Contractor Interview Team Project Team Clientmartin brown e: fairsnape@gmail.com t: @fairsnape
  11. 11. @fairsnape: running bid presentation skills workshop:-What’s your number one tip for presenting at interviews? Real-time help from twittermartin brown e: fairsnape@gmail.com t: @fairsnape
  12. 12. Blogs new look project diaries? Learning from clientsmartin brown e: fairsnape@gmail.com t: @fairsnape
  13. 13. Site Images Making site images work + = ? Site Diarymartin brown e: fairsnape@gmail.com t: @fairsnape
  14. 14. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow FeedbackMake project sheets come alive again RSS Sharing onwardsmartin brown e: fairsnape@gmail.com t: @fairsnape
  15. 15. Great for getting wider this presentation online reach of your presentations and …martin brown e: fairsnape@gmail.com t: @fairsnape
  16. 16. … limitless opportunities for QR codesmartin brown e: fairsnape@gmail.com t: @fairsnape
  17. 17. Construction need to unlock the potential of social mediamartin brown e: fairsnape@gmail.com t: @fairsnape
  18. 18. Poor communications at the root of most construction problems?martin brown e: fairsnape@gmail.com t: @fairsnape
  19. 19. There go my people I must find out“where they are French politician Alexandre Ledru-Rollin going so I can lead them.”martin brown e: fairsnape@gmail.com t: @fairsnape
  20. 20. Social Media is like any other Initiative … Don’t forget to measure Guidelines Objectives Targets Measure Evaluatemartin brown e: fairsnape@gmail.com t: @fairsnape
  21. 21. And have some form of fair play Web Use Guidelines Policy or Code of Conductmartin brown e: fairsnape@gmail.com t: @fairsnape
  22. 22. Getting started Join Linkedin Explore your digital visibility Engage with twitter (top 20?) Put site pictures to work Explore QRmartin brown e: fairsnape@gmail.com t: @fairsnape
  23. 23. helping you … Hands on getting startedmartin brown e: fairsnape@gmail.com t: @fairsnape
  24. 24. helping you … Improving your digital visibilitymartin brown e: fairsnape@gmail.com t: @fairsnape
  25. 25. helping you … Web in a hour (for micro SME’s)martin brown e: fairsnape@gmail.com t: @fairsnape
  26. 26. helping you … PR supportmartin brown e: fairsnape@gmail.com t: @fairsnape
  27. 27. helping you … Social Media User Guidelinesmartin brown e: fairsnape@gmail.com t: @fairsnape
  28. 28. There’s a party going on … you got an invite, now, do you … Ignore the invitation … Go but sit in the corner … Wear a paper bag over your head Burst in and shout or turn up and just act normalmartin brown e: fairsnape@gmail.com t: @fairsnape
  29. 29. social media in construction SELCA May 2011martin brown@fairsnape
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