FM in a changing World. Working Smarter through Social Media
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FM in a changing World. Working Smarter through Social Media



Presentation to BIFM 2010 Conference

Presentation to BIFM 2010 Conference



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FM in a changing World. Working Smarter through Social Media FM in a changing World. Working Smarter through Social Media Presentation Transcript

  • Martin Brown Fairsnape Leading and supporting improvement in the built environment FM in a Changing World Working Smarter through Social Media BIFM 2010 Conference Be2camp Social Media Journey @be2camp #be2campbifm10 @fairsnape
  • be2camp @fairsnape
  • Be 2 Camp as in as in as in Built Environment Web 2.0 Bar camp Design Interactive Web New ways of Construction Meeting, Facilities Learning and Management Sharing’ AEC Sector @be2camp #be2campbifm10 @fairsnape View slide
  • Be2camp is a place for people interested in how the latest web 2.0 applications could help build a better, collaborative, more sustainable built environment - from planning and design through construction to occupation and management of buildings and facilities. @be2camp #be2campbifm10 @fairsnape View slide
  • Bar Camp … be2camp Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. a gathering born from the desire for people to share and learn in an open environment. it is an intense event with discussions, demos and interaction from participants who are the main actors of the event. @be2camp #be2campbifm10 @fairsnape
  • Be2Camp Founders @pbroviak @fairsnape @eepaul @jodiem @be2camp #be2campbifm10 @fairsnape
  • Be2camp London Organisation • Meetings via Skype • Conversations via twitter • Time And Date for organising times • Meetings in Second Life SecondLife Meeting Room • Blog Posts on Ning • Use of Google Docs • 2 Emails @be2camp #be2campbifm10 @fairsnape
  • Be2camps: Pre Event: Topics discussed online Outline agenda shaped At the Event: Agenda and sessions agreed Delegates are participants Sessions streamed live Live transcripts and blogging Twitter communications Google + Skype connections Post Event: Video available via Ustream Presentations available via Slideshare Transcript available via Coveritlive All on Discussions continue in online groups @be2camp #be2campbifm10 @fairsnape
  • be2camp so far: Be2camp London Oct 2008 Be2camp Liverpool May 2009 Be2camp Brum August 2009 Be2camp Working Buildings London 2009 RIBA Forum London Oct 2009 SMW Be2camp London Feb 2010 Social Media Café March 2010 World Water Day Dundee March 2010 @be2camp #be2campbifm10 @fairsnape
  • be2camp April 2010: BIFM Conference Fringe event April 13th 2010 Be2campEast Property and Social Media April 29th be2camp in discussion Construction Skills Network Yorkshire Manchester Architect and Design Festival Be2camp Brum2 @be2camp #be2campbifm10 @fairsnape
  • First, Second and Third Places 500* strong community Events Live event coverage Presentations +++ News Forums Product Showcase Member Showcase Groups (eg FM) *nearly ! @be2camp #be2campbifm10 @fairsnape
  • Your Social Media Journey Starts Here Author: Pam Broviak, be2camp co-founder TABLE OF CONTENTS 1.0 You Are Not Prepared (Social Media Definition) 2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page) 3.0 Getting Your Story Straight (Preparing an online profile) 4.0 Photosharing— Not Just for Vacations Anymore (Flickr) 5.0 Feed Me Blogs (Blogs) 6.0 Time to Meet the Bird (Twitter/Microblogging) 7.0 Hey, Where’s That Water Cooler? (LinkedIn) 8.0 Joining a Tribe (Ning) 9.0 Powerpoint + Social Media = Slideshare ( 10.0 This Had Better Be Good (Skype) 11.0 Going Virtual (Second Life) @be2camp #be2campbifm10 @fairsnape
  • be2camp clinics: One to One hands on 60 minute sessions expert advice Kick start your digital journey and set up: •Accounts and applications •Best practice profiles •Recommended contacts •Strategies @be2camp #be2campbifm10 @fairsnape
  • a be2camp sustainability manifesto “We can’t solve todays problems by using the same kind of them.” thinking we used when we created @fairsnape
  • Make sustainability in the built environment open source. the be2camp Sustainability is too important an sustainability manifesto issue to be done behind ‘closed doors’ • move the debate from ‘sustainability’ to one of ‘resilience’ • collaborate through web2 and social media • encourage open conversations and debates • push for appropriate open source • promote web2 as an enabler for CO2 reduction • join the 10:10 pledge • cause no unnecessary harm @be2camp #be2campbifm10 @fairsnape
  • *>15.0°C 15.0 10.0 5.0 0.0 *<-2.9°C @fairsnape
  • Martin Brown Fairsnape Leading and supporting improvement in the built environment FM in a Changing World Working Smarter through Social Media BIFM 2010 Conference Be2camp A Social Media Journey @fairsnape
  • Social Media @fairsnape
  • Social Media @fairsnape
  • @fairsnape
  • “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin Social Media @fairsnape
  • The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude Social Media @fairsnape
  • Web 1.0 Brochures Web 2.0 User Content Social Media @fairsnape
  • 13% 24% Engaging with 19% 33% Social 15% 20% Media USA Adults 19% 59% 33% 70% 52% 17% 2006 2009 Social Media @fairsnape
  • “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors Social Media @fairsnape
  • Facilities Management Use of Social Media: BIFM / IFMA use Conference use IFMA FM Award 56% FM organisations acknowledge use of social media FM organisations websites ‘converting’ Web2.0 FM recruitment high use on twitter FM orgs trialing social media for staff and customer input Facilities Management blogs increasing FM League attracted 200 FM’s Facilities tweet to occupants Social Media is not just a ‘bolt on’ but an enhancement to other existing channels… @fairsnape
  • Social Media Journey Social Media @fairsnape
  • mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: skype sykpe: fairsnape linkedin: martinbrown linkedin blog: blog business card @fairsnape
  • Communication @fairsnape
  • Communication @fairsnape
  • Communication @fairsnape
  • Twitter, all about connections: Communication @fairsnape
  • Communication @fairsnape
  • Twitter, all about conversations: Communication @fairsnape
  • Communication @fairsnape
  • big connections: Communication @fairsnape
  • martin brown @fairsnape Relationships @fairsnape
  • Sharing @fairsnape
  • Sharing @fairsnape
  • Sharing @fairsnape
  • Blogging, the new collaborative project diary? Sharing @fairsnape
  • Blogging, Sharing @fairsnape
  • Organize the world's information and make it universally accessible and useful Do no evil @fairsnape
  • @fairsnape
  • Collaboration @fairsnape
  • Collaboration @fairsnape
  • Augmented Reality @fairsnape
  • Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k @fairsnape
  • 4 Ways Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere How is your business changing ? * from @fairsnape
  • ‘Free’ Start Up Suggestions … Communication … Twitter Sharing … Slideshare Glue … Gmail Blogging …Wordpress Collaboration …Gdocs Martin Brown fairsnape Leading and supporting improvement in the built environment @fairsnape