!Constructingsocial media!in research    martin brown     advocacy   |   @fairsnape   |   consulting
• built environment!• centre for sustainable development!• content
We all want better communications
in a world that is connected
and increasingly transparent
... and carbon aware                       Changing Behaviour                             constructco2.com
in a world that is becoming evermore socially responsible
Who Cares Wins                  Why good business is better     business!                                    !  David Jone...
A world that loves to share ...                          creativecommoners
that finds services online ...Architect Map!@SuButcher
that seeks innovation!!    and differentiation
"Currently few better ways oflearning, sharing andadvancing constructionsustainability, than throughsocial media"Martin Br...
Star Gazing           Innovative  Solid and ReliableGrounded
Construction ! !       unlocking       !       !   the potential of social media                                          ...
social                          what?martin brown   e: fairsnape@gmail.com   t: @fairsnape
There go my people I must find out“                                                      !where they are !  going so I can...
http://www.davidmeermanscott.com/
“If we don’t get thisright Gen X and Gen Ywon’t want to work forus but they will want towork for someone else”“you cant hi...
Why use social media in construction?! ! What’s the ROI?                        visibility       intelligence          com...
to see and be seen!                 build relationships!                  be innovative!   visibility       punch above we...
leads !                                  client !                                competitor!   intelligence               ...
staff + clients + people                         conversations !    communicate                 projects!                 ...
sustainability! learn + share                   best practice!                           research!                        ...
CSD!social media
“Blogging is quite simply, one of the most important things that an academic should be doing right now”http://blogs.lse.ac...
Bloggingmartin brown   e: fairsnape@gmail.com   t: @fairsnape
Blogging           www.centreforsustainabledevlopment.wordpress.com
LISTS!!#hashtags!!Tweetchats             @CSDUCLan
CSD Page!!Profiles!!Discussion Groups
social media support                       www.fairsnape.commartin brown          e: fairsnape@gmail.com   t: @fairsnape
What to Share?   How to Share?   Who to Share?
References:!!!centreforsustainabledevlopment.wordpress.com!!fairsnape.com!!http://blogs.lse.ac.uk/impactofsocialsciences/2...
Social Media in Built Environment Research
Social Media in Built Environment Research
Social Media in Built Environment Research
Social Media in Built Environment Research
Social Media in Built Environment Research
Social Media in Built Environment Research
Social Media in Built Environment Research
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Social Media in Built Environment Research

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Presentation to CSD at UCLAN 25 Jan 2013

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Social Media in Built Environment Research

  1. 1. !Constructingsocial media!in research martin brown advocacy | @fairsnape | consulting
  2. 2. • built environment!• centre for sustainable development!• content
  3. 3. We all want better communications
  4. 4. in a world that is connected
  5. 5. and increasingly transparent
  6. 6. ... and carbon aware Changing Behaviour constructco2.com
  7. 7. in a world that is becoming evermore socially responsible
  8. 8. Who Cares Wins Why good business is better business! ! David Jones writes that only the businesses that behave responsibly will survive the Age of Damage ! !and cites social media as the driver for the biggest transformation to business in a generation.!!martin brown e: fairsnape@gmail.com t: @fairsnape
  9. 9. A world that loves to share ... creativecommoners
  10. 10. that finds services online ...Architect Map!@SuButcher
  11. 11. that seeks innovation!! and differentiation
  12. 12. "Currently few better ways oflearning, sharing andadvancing constructionsustainability, than throughsocial media"Martin Brown!Why Construction should engage with social media!Guardian Sustainable Business, Built Environment Hub
  13. 13. Star Gazing Innovative Solid and ReliableGrounded
  14. 14. Construction ! ! unlocking ! ! the potential of social media !martin brown e: fairsnape@gmail.com t: @fairsnape
  15. 15. social what?martin brown e: fairsnape@gmail.com t: @fairsnape
  16. 16. There go my people I must find out“ !where they are ! going so I can lead them.” French politician Alexandre Ledru-Rollin
  17. 17. http://www.davidmeermanscott.com/
  18. 18. “If we don’t get thisright Gen X and Gen Ywon’t want to work forus but they will want towork for someone else”“you cant hideanything from us … weare to social mediasavvy”
  19. 19. Why use social media in construction?! ! What’s the ROI? visibility intelligence communicate learn + sharemartin brown e: fairsnape@gmail.com t: @fairsnape
  20. 20. to see and be seen! build relationships! be innovative! visibility punch above weightmartin brown e: fairsnape@gmail.com t: @fairsnape
  21. 21. leads ! client ! competitor! intelligence technologymartin brown e: fairsnape@gmail.com t: @fairsnape
  22. 22. staff + clients + people conversations ! communicate projects! communities! collaborative bidsmartin brown e: fairsnape@gmail.com t: @fairsnape
  23. 23. sustainability! learn + share best practice! research! good newsmartin brown e: fairsnape@gmail.com t: @fairsnape
  24. 24. CSD!social media
  25. 25. “Blogging is quite simply, one of the most important things that an academic should be doing right now”http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/
  26. 26. Bloggingmartin brown e: fairsnape@gmail.com t: @fairsnape
  27. 27. Blogging www.centreforsustainabledevlopment.wordpress.com
  28. 28. LISTS!!#hashtags!!Tweetchats @CSDUCLan
  29. 29. CSD Page!!Profiles!!Discussion Groups
  30. 30. social media support www.fairsnape.commartin brown e: fairsnape@gmail.com t: @fairsnape
  31. 31. What to Share? How to Share? Who to Share?
  32. 32. References:!!!centreforsustainabledevlopment.wordpress.com!!fairsnape.com!!http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/ !!!!! martin brown advocacy | @fairsnape | consulting

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