The Future Is About People


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This presentation was given at the 2014 World Future Society conference in Orlando, Florida.

We are in an age of rapid change and complexity, but communication is a constant thread throughout the history of humanity. How will emerging trends and patterns impact communication in the future, and how will communication guide the development of technology, business and society?

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The Future Is About People

  1. 1. The Future Is About People Nicole Baker, Associate – Kedge, LLC. Orlando, Florida July 12, 2014 @KedgeTweets
  2. 2. Common Images of the Future @KedgeTweets
  3. 3. How will a new landscape influence our interactions with the world, our collaboration with one another and our intrapersonal development? The Future Is About People… People Are About Communication   @KedgeTweets
  4. 4. Communication is a constant for humans. It spans the past, present and future. @KedgeTweets
  5. 5. We are in the midst of a rapidly moving and changing landscape. We must follow the thread of communication through our emerging futures. @KedgeTweets
  6. 6. Emerging TrendsCommunication The Communication Feedback Loop @KedgeTweets
  7. 7. @KedgeTweets
  8. 8. Trends Shaping the Future of Communication @KedgeTweets
  9. 9. 1 Intentional Evolution Today’s trends are converging to suggest a movement toward an “intentional” form of human development instead of simply letting our collective path unfold through accidental or even biological means. This is being largely driven through trends surrounding human/technology integration, the pervasive “Internet of Things” and the empowerment of crowds, radically altering our traditional models and redefining what it means to be “human.” @KedgeTweets
  10. 10. Dreamscaping Do dreams contain the seeds of life-changing innovations and solutions to global problems? @KedgeTweets
  11. 11. Neuro-Science The Internet was a way to connect computers, and now it can be the way to connect brains. The next step is having a more equitable two-way conversation directly between the two brains. In 30 to 40 years, researchers believe neuro-collaboration will be completely plausible. @KedgeTweets
  12. 12. An increased interaction of inanimate and biological matter, reframes our view of the world. Internet of Everything @KedgeTweets
  13. 13. We are in the midst of a transformation into a new economy (fueled by the Maker or DIY Movement) where value is derived through participation and the driving force is innovation. People no longer seek cookie-cutter products, experiences or careers, they desire input in the creative process, and “access to assets” trumps ownership. 2The Creator Economy @KedgeTweets
  14. 14. Sex Curren$y Radical Monetary Systems to Engineer Behavior 45% of Japanese women aged 16-24 are not interested in or despise sexual contact. More than 25% of men feel the same way. @KedgeTweets
  15. 15. [Image  courtesy  of  mixed  media  visual  ar5st  Mike  Falcon,  "Park  and  23Red”]   Hyperlocal Virtual Mirror City Inhabitants can collaborate on subject matter around like- passions from anywhere on the globe, while also stimulating and testing real-world ideas and solutions before physical production. @KedgeTweets
  16. 16. Open-source talent sharing will soon become so common that work is shared, collaboration is instantaneous, and “cloud” employees work for multiple enterprises simultaneously. Boundaries between internal and external networks will begin to blur, as organizations embrace the wisdom of the crowds to execute strategy. People Cloud @KedgeTweets
  17. 17. Humans are organic – living, breathing, and often messy, and we thrive in environments filled with purpose, deep meaning, creativity, and connection. Greater distrust is rising around failed quantitative- heavy measurements, producing a more human- centric and passion-oriented landscape within society, business and design and driving the development of more holistic images of the future. 3Generative Mindsets @KedgeTweets
  18. 18. The City as Incubator Cities are where the pressures of migration, globalization, economic development, social inequality, environmental pollution, and climate change are most directly felt. Yet, they are also the engines of the world economy and centers of innovation where many solutions to global problems are being piloted. @KedgeTweets
  19. 19. Long Now Language A more human-centric, life-giving, future-focused discourse is emerging with the ability to further connect humanity. @KedgeTweets
  20. 20. Conservation Communication Biomimicry – mimicking life and nature – is used as a design principle to understand how natural environments work and living organisms create and solve challenges of industrial age design. These designs are fostering a movement toward swarming and hiving in humanity. @KedgeTweets
  21. 21. Fueled by a desire to fulfill multiple purposes in one lifetime, Gen Y now expects the ability to live diverse and blended realities and do not distinguish between physical as “real” and virtual as “fake.” The convergence of these worlds adds to this blurred reality, resulting in what many see as a co-evolution of humanity and technology. 4 Blurred Reality @KedgeTweets
  22. 22. Multiple Identities Our age of increasing complexity and exponential technology is giving rise to individuals who expect the ability to live multiple, concurrent lives. Emerging generations are demanding that their worlds become seamlessly integrated, enabling their adaptation to the rapidly merging landscapes of education, life, work, and play. @KedgeTweets
  23. 23. Redefining the Family Unit Demographic changes coupled with technological advancements will transform the definition of family. As individuals become more comfortable with integrating technology into every aspect of their lives and these tools better mimic human behaviors, it is likely our families of the future will include non-carbon based life forms. @KedgeTweets
  24. 24. What if the exponentially accelerating changes in technology, social innovation and organizational practices lead to postdisciplinarity where boundaries fail to serve humanity in our quest to learn and grow? Postdisciplinary World @KedgeTweets
  25. 25. We must fashion your communication and interactions around them in order to thrive in the changing, complex and accelerating landscape of the 21st century.   Whether applying these trends to organizations, consumers, work, life, or social circles… @KedgeTweets
  26. 26. Kedge is a global foresight, innovation and strategic design firm. We help our clients: •  Uncover emerging trends and issues that will impact their business. •  Discover unseen opportunities for strategic development and advantage. •  Thrive in a world of complex ideas and practices. Contact Information: Nicole Baker, Associate @KedgeTweets