Nokia - Selling your mobile application
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Nokia - Selling your mobile application

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    Nokia - Selling your mobile application Nokia - Selling your mobile application Presentation Transcript

    • Selling Your Mobile GamesNarenda WicaksonoDeveloper Manager, Nokia South East Asia@narenda
    • 30,000,000 downloads
    • Ecosystem Applications Developer Exposure Apps Infrastructure8Company Confidential. ©2010 Nokia 8
    • Secret Recipes
    • Mobile Business Model Engagement Platform Business to Consumers Brand Awareness Business to Software as Business Services Monetization Free with Ads Freemium Products Paid Brand Preloaded
    • Business to Consumers
    • Brand Awareness
    • Engagement Platform
    • Business to Business
    • Software as Services
    • Products
    • Free with Ads *303*1#
    • Admob Statistics
    • Freemium Freemium is the dominating business model in mobile apps industry100%80% % Revenue from60% premium games40% % Revenue from freemium games20% 0% Jan. 2011 Jun. 2011
    • Paid Apps
    • Ecosystem
    • Credit Card versus Mobile User
    • The 1st Store with Integrated Mobile Billing
    • Brand
    • Preloaded
    • Ecosystem Applications Developer Exposure Apps Infrastructure31 Confidential. ©2010 Nokia Company 31
    • Exposure bought media online media offline eventown channel device campaign
    • Smash Mania Smash Mania is the 1st Local Games with Near Field Communication & Augmented Reality Working together with Marketing Team, held the Smash Mania competition at 14 Nokia Retail Stores in 6 cities