Nokia - Selling your mobile application

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Nokia - Selling your mobile application

  1. 1. Selling Your Mobile GamesNarenda WicaksonoDeveloper Manager, Nokia South East Asia@narenda
  2. 2. 30,000,000 downloads
  3. 3. Ecosystem Applications Developer Exposure Apps Infrastructure8Company Confidential. ©2010 Nokia 8
  4. 4. Secret Recipes
  5. 5. Mobile Business Model Engagement Platform Business to Consumers Brand Awareness Business to Software as Business Services Monetization Free with Ads Freemium Products Paid Brand Preloaded
  6. 6. Business to Consumers
  7. 7. Brand Awareness
  8. 8. Engagement Platform
  9. 9. Business to Business
  10. 10. Software as Services
  11. 11. Products
  12. 12. Free with Ads *303*1#
  13. 13. Admob Statistics
  14. 14. Freemium Freemium is the dominating business model in mobile apps industry100%80% % Revenue from60% premium games40% % Revenue from freemium games20% 0% Jan. 2011 Jun. 2011
  15. 15. Paid Apps
  16. 16. Ecosystem
  17. 17. Credit Card versus Mobile User
  18. 18. The 1st Store with Integrated Mobile Billing
  19. 19. Brand
  20. 20. Preloaded
  21. 21. Ecosystem Applications Developer Exposure Apps Infrastructure31 Confidential. ©2010 Nokia Company 31
  22. 22. Exposure bought media online media offline eventown channel device campaign
  23. 23. Smash Mania Smash Mania is the 1st Local Games with Near Field Communication & Augmented Reality Working together with Marketing Team, held the Smash Mania competition at 14 Nokia Retail Stores in 6 cities

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