Nokia - Selling your mobile application
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  • 1. Selling Your Mobile GamesNarenda WicaksonoDeveloper Manager, Nokia South East Asia@narenda
  • 2. 30,000,000 downloads
  • 3. Ecosystem Applications Developer Exposure Apps Infrastructure8Company Confidential. ©2010 Nokia 8
  • 4. Secret Recipes
  • 5. Mobile Business Model Engagement Platform Business to Consumers Brand Awareness Business to Software as Business Services Monetization Free with Ads Freemium Products Paid Brand Preloaded
  • 6. Business to Consumers
  • 7. Brand Awareness
  • 8. Engagement Platform
  • 9. Business to Business
  • 10. Software as Services
  • 11. Products
  • 12. Free with Ads *303*1#
  • 13. Admob Statistics
  • 14. Freemium Freemium is the dominating business model in mobile apps industry100%80% % Revenue from60% premium games40% % Revenue from freemium games20% 0% Jan. 2011 Jun. 2011
  • 15. Paid Apps
  • 16. Ecosystem
  • 17. Credit Card versus Mobile User
  • 18. The 1st Store with Integrated Mobile Billing
  • 19. Brand
  • 20. Preloaded
  • 21. Ecosystem Applications Developer Exposure Apps Infrastructure31 Confidential. ©2010 Nokia Company 31
  • 22. Exposure bought media online media offline eventown channel device campaign
  • 23. Smash Mania Smash Mania is the 1st Local Games with Near Field Communication & Augmented Reality Working together with Marketing Team, held the Smash Mania competition at 14 Nokia Retail Stores in 6 cities