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  • Angry Bird – one of the most profitable game in history

Transcript

  • 1. START-UPYOUR DREAM
  • 2. MUHAMMAD HAZKI HARIOWIBOWO• SISTEM & TEKNOLOGI INFORMASI ITB 2008• ARSANESIA CO-FOUNDER AND CHIEF MARKETING OFFICER• ASEANPRENEURS COUNTRY MANAGER FOR INDONESIA
  • 3. PRESENTATION OVERVIEWOPPORTUNITY IN DIGITAL CREATIVITYARSANESIA: OUR STORY SO FAR5 CRITICAL FOCUS OF STARTUPSTOP DREAMING AND START YOUR BUSINESSQ&A
  • 4. THE REVOLUTION 100mil downloads 22mil copies $100mil revenue $1.29bil revenue $140k costs $1.19bil costs $99+mil profit $99+mil profit
  • 5. START-UP AROUND US
  • 6. WHY START-UP? FUN Start- Up FINANCE FREEDOM
  • 7. SEJARAH ARSANESIAFOUNDER GATHERED ON APRIL 2011 TO BUILD THE STARTUP COMPANY
  • 8. VISI ARSANESIA TO INTRODUCE AND PRESERVE INDONESIAN CULTURE THROUGHDIGITAL ENTERTAINMENT, ESPECIALLY MOBILE-GAME
  • 9. PRODUKARSANESIA45,000 downloads (3 months) 8,000 downloads (2weeks)
  • 10. 5 CRITICAL FOCUSIN ARSANESIAArea FokusProduk Customer driven productBisnis Model bisnis yang menguntungkanTeknologi Platform teknologi yang tepatOrganisasi Organisasi yang ramping dan produktifDiri Passion, ambisi dan imajinasi
  • 11. FOCUS 1: PRODUKMobile Game yang simpel dan ditujukan bagi casualgamer; sederhana dan bisa dimainkan semua orang
  • 12. FOCUS 2: MODEL BISNIS
  • 13. FOCUS 3: TEKNOLOGI MiliarMobile User di Dunia Juta Mobile User Di Indonesia Memakai NOKIA
  • 14. Rp 3.000 180.000.000 68.400.000 Nokia (38%) 1% Download 68.400.000 x 1% x Rp 3.000Rp 2.052.000.000 By Firstman Marpaung
  • 15. FOCUS 4: ORGANISASIOrganisasi yang ramping dan produktif:o Diawali oleh 5 orang yang memiliki passion dan visi yang samao Ahli pada bidangnya masing-masingo Berkomitmen untuk terus mengembangkan perusahaan start up
  • 16. FOCUS 5:MANAJEMEN DIRIMempertahankan passion, ambisi dan imajinasi: KERJA VISI KETEKUNAN KERAS
  • 17. #1 TAKE A STEP, ANY STEP
  • 18. #2 FORGET PERFECT
  • 19. #3 FOCUS
  • 20. #4 TELL PEOPLE
  • 21. #5 ENJOY THE PROCESS
  • 22. START-UP DO’ S• Fokus pada pengembangan produk• Cari mentor & partner yang berpengalaman• Membangun model bisnis yang menguntungkan• Membangun organisasi yang ramping dan produktif• Adaptif terhadap masukan pasar
  • 23. START-UP DON’TS• Menunda – Do it now!• Berjalan sendirian• Mencari investasi saat belum membutuhkan• Mencari kesuksesan instan
  • 24. QUESTION & ANSWER SESSIONYOU ARE NOW FREE TO ASK ANY QUESTION
  • 25. THANK YOU