START-UPYOUR DREAM
MUHAMMAD HAZKI HARIOWIBOWO• SISTEM & TEKNOLOGI INFORMASI ITB 2008• ARSANESIA    CO-FOUNDER    AND      CHIEF  MARKETING OF...
PRESENTATION OVERVIEWOPPORTUNITY IN DIGITAL CREATIVITYARSANESIA: OUR STORY SO FAR5 CRITICAL FOCUS OF STARTUPSTOP DREAMING ...
THE REVOLUTION 100mil downloads     22mil copies  $100mil revenue   $1.29bil revenue    $140k costs       $1.19bil costs  ...
START-UP AROUND US
WHY START-UP?              FUN              Start-               Up    FINANCE            FREEDOM
SEJARAH ARSANESIAFOUNDER          GATHERED ON APRIL 2011 TO BUILD                   THE STARTUP COMPANY
VISI ARSANESIA   TO INTRODUCE AND PRESERVE  INDONESIAN CULTURE THROUGHDIGITAL ENTERTAINMENT, ESPECIALLY          MOBILE-GAME
PRODUKARSANESIA45,000 downloads (3 months)   8,000 downloads (2weeks)
5 CRITICAL FOCUSIN ARSANESIAArea         FokusProduk       Customer driven productBisnis       Model bisnis yang menguntun...
FOCUS 1: PRODUKMobile Game yang simpel dan ditujukan bagi casualgamer; sederhana dan bisa dimainkan semua orang
FOCUS 2: MODEL BISNIS
FOCUS 3: TEKNOLOGI          MiliarMobile User di Dunia                       Juta Mobile User                             ...
Rp 3.000        180.000.000         68.400.000              Nokia (38%)                1%               Download      68.4...
FOCUS 4: ORGANISASIOrganisasi yang ramping dan produktif:o Diawali oleh 5 orang yang memiliki passion dan visi  yang samao...
FOCUS 5:MANAJEMEN DIRIMempertahankan passion, ambisi dan imajinasi:                      KERJA           VISI             ...
#1 TAKE A STEP, ANY STEP
#2 FORGET PERFECT
#3 FOCUS
#4 TELL PEOPLE
#5 ENJOY THE PROCESS
START-UP DO’ S• Fokus pada pengembangan produk• Cari mentor & partner yang berpengalaman• Membangun model bisnis yang meng...
START-UP DON’TS• Menunda – Do it now!• Berjalan sendirian• Mencari investasi saat belum membutuhkan• Mencari kesuksesan in...
QUESTION & ANSWER SESSIONYOU ARE NOW FREE TO ASK ANY QUESTION
THANK YOU
Arsanesia start up
Arsanesia start up
Arsanesia start up
Arsanesia start up
Arsanesia start up
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  • Angry Bird – one of the most profitable game in history
  • Arsanesia start up

    1. 1. START-UPYOUR DREAM
    2. 2. MUHAMMAD HAZKI HARIOWIBOWO• SISTEM & TEKNOLOGI INFORMASI ITB 2008• ARSANESIA CO-FOUNDER AND CHIEF MARKETING OFFICER• ASEANPRENEURS COUNTRY MANAGER FOR INDONESIA
    3. 3. PRESENTATION OVERVIEWOPPORTUNITY IN DIGITAL CREATIVITYARSANESIA: OUR STORY SO FAR5 CRITICAL FOCUS OF STARTUPSTOP DREAMING AND START YOUR BUSINESSQ&A
    4. 4. THE REVOLUTION 100mil downloads 22mil copies $100mil revenue $1.29bil revenue $140k costs $1.19bil costs $99+mil profit $99+mil profit
    5. 5. START-UP AROUND US
    6. 6. WHY START-UP? FUN Start- Up FINANCE FREEDOM
    7. 7. SEJARAH ARSANESIAFOUNDER GATHERED ON APRIL 2011 TO BUILD THE STARTUP COMPANY
    8. 8. VISI ARSANESIA TO INTRODUCE AND PRESERVE INDONESIAN CULTURE THROUGHDIGITAL ENTERTAINMENT, ESPECIALLY MOBILE-GAME
    9. 9. PRODUKARSANESIA45,000 downloads (3 months) 8,000 downloads (2weeks)
    10. 10. 5 CRITICAL FOCUSIN ARSANESIAArea FokusProduk Customer driven productBisnis Model bisnis yang menguntungkanTeknologi Platform teknologi yang tepatOrganisasi Organisasi yang ramping dan produktifDiri Passion, ambisi dan imajinasi
    11. 11. FOCUS 1: PRODUKMobile Game yang simpel dan ditujukan bagi casualgamer; sederhana dan bisa dimainkan semua orang
    12. 12. FOCUS 2: MODEL BISNIS
    13. 13. FOCUS 3: TEKNOLOGI MiliarMobile User di Dunia Juta Mobile User Di Indonesia Memakai NOKIA
    14. 14. Rp 3.000 180.000.000 68.400.000 Nokia (38%) 1% Download 68.400.000 x 1% x Rp 3.000Rp 2.052.000.000 By Firstman Marpaung
    15. 15. FOCUS 4: ORGANISASIOrganisasi yang ramping dan produktif:o Diawali oleh 5 orang yang memiliki passion dan visi yang samao Ahli pada bidangnya masing-masingo Berkomitmen untuk terus mengembangkan perusahaan start up
    16. 16. FOCUS 5:MANAJEMEN DIRIMempertahankan passion, ambisi dan imajinasi: KERJA VISI KETEKUNAN KERAS
    17. 17. #1 TAKE A STEP, ANY STEP
    18. 18. #2 FORGET PERFECT
    19. 19. #3 FOCUS
    20. 20. #4 TELL PEOPLE
    21. 21. #5 ENJOY THE PROCESS
    22. 22. START-UP DO’ S• Fokus pada pengembangan produk• Cari mentor & partner yang berpengalaman• Membangun model bisnis yang menguntungkan• Membangun organisasi yang ramping dan produktif• Adaptif terhadap masukan pasar
    23. 23. START-UP DON’TS• Menunda – Do it now!• Berjalan sendirian• Mencari investasi saat belum membutuhkan• Mencari kesuksesan instan
    24. 24. QUESTION & ANSWER SESSIONYOU ARE NOW FREE TO ASK ANY QUESTION
    25. 25. THANK YOU
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