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    The+starfish+and+the+spider+by+forrest+sherman The+starfish+and+the+spider+by+forrest+sherman Presentation Transcript

    • The Starfish and the Spider:The Unstoppable Power of Leaderless Organizations
      By OriBrafman and Rod A. Beckstrom
    • Starfish and Spiders?
      Spiders
      Hierarchical
      Clear leaders
      Departments
      Titles
      Communication is difficult
      Starfish
      Horizontal Structure
      Everyone has equal say
      Can operate sporadically
      Direct communication
      http://upload.wikimedia.org/wikipedia/commons/d/d0/Ryuthela.secundaria.female.-.takinawa.jpg
      http://upload.wikimedia.org/wikipedia/commons/0/0d/Starfish.jpg
    • For Example…
      http://www.bittorrent.com/
      http://images.gizmag.com/hero/skype.jpg
      http://clovisexperts.com/files/2009/09/craigslistLogo.gif
      http://blog.toggle.com/wp-content/uploads/2011/02/emule_logo1.jpg
      http://upload.wikimedia.org/wikipedia/en/7/7b/Edonkey2000_logo.gif
      http://dnn.epcc.edu/nwlibrary/borderlands/25/Images/AA%20Logo.jpg
      http://www.blogsdna.com/wp-content/uploads/2008/09/kazaa-logo.gif
      http://i.zdnet.com/blogs/25966-hi-napster.jpg?tag=mantle_skin;content
      http://www.textually.org/ringtonia/archives/2010/06/05/limewire-logo.jpeg
      http://www.hostsaint.com/webhosting/index.php?option=com_content&view=article&id=51&Itemid=57
    • And to a Lesser Extent…
      http://www.fredberinger.com/images/google_logo.jpg
      http://blogs.ft.com/fttechhub/files/2010/01/ebay-logo.jpg
      http://www.supermopi.com/joomla/images/stories/mopi_photos/amazon.jpg
    • Examples of Starfish
      The following examples are explicitly stated in the book
      Skype
      Craigslist
      Apache (web software, and Native Americans)
      Wikipedia
      http://upload.wikimedia.org/wikipedia/commons/a/a8/Blue_starfish_in_Papua_New_Guinea.jpg
    • How is Skype a Starfish?
      Free program
      Enabled to talk to others using the program
      Distributed computing power using p2p
      http://4.bp.blogspot.com/_U4mS133rdMA/S-FIZYH3X4I/AAAAAAAAAQI/o2zQQM6NcAg/s400/angry-on-the-phone.gif
      http://www.chipchick.com/wp-content/uploads/2008/09/hoaxcall.jpg
    • What about Craigslist?
      Direct interaction between users
      Craigslist is only a platform to use
      No history between users, just come and go
      Originally just an idea between Craig and friends
      http://upload.wikimedia.org/wikipedia/commons/a/a3/Handshake_%28Workshop_Cologne_%2706%29.jpeg
    • Apache (web software)
      Engineers were unhappy with being ignored
      Contributors developed code and patches
      These were implemented based on which ones worked the best
      No formal direction
      http://haacked.com/Images/haacked_com/WindowsLiveWriter/twitter-maintenance.gif
    • Apache (Native Americans)
      Spiritual leaders called Nan’tans
      Based on previous reputation
      Nobody was obligated to follow
      http://upload.wikimedia.org/wikipedia/commons/c/cd/Apache_portraits.jpg
    • Alcoholics Anonymous
      Formed from a previous church program using 6 steps
      Formation of the circle group aided cohesion
      Added and expanded to other situations
      http://www.aa.org/pics_site/noflash_people.gif
    • P2P Technologies
      Based on sharing
      Everyone contributes
      Adds to the value of the network with new members
      Always under development
      http://www.wikinoticia.com/images/alt1040/cdn.alt1040.com.files.2010.11.online-video-p2p.jpg
      http://openp2p.com/pub/a/p2p/2001/11/08/wed_photos2.html
    • Wikipedia
      The famous and well-known Wikipedia
      Anyone can contribute
      Can be applied to almost anything
      http://upload.wikimedia.org/wikipedia/commons/a/a6/Wikipedia_Michelangelo.JPG
    • Major Principles
      First: When attacked, a decentralized organization tends to become even more open and decentralized
      Second: It’s easy to mistake starfish for spiders
      Third: An open system doesn’t have central intelligence; the intelligence is spread throughout the system
    • Principles (cont.)
      Fourth: Open systems can easily mutate
      Fifth: The decentralized organization sneaks up on you
      Sixth: As industries become decentralized, overall profits decrease
      Seventh: When attacked, centralized organizations tend to become even more centralized
    • Ingredients
      Circles
      The Catalyst
      Ideology
      The Preexisting Network
      The Champion
      http://upload.wikimedia.org/wikipedia/commons/2/2a/Baking.jpg
    • Catalysts
      Most important part of the Starfish
      Germinate the idea and help to spread it until it can grow on its own
      Very separate from a CEO
      http://www.columbia.edu/cu/biology/courses/c2005/purves6/figure06-14.jpg
    • What are Ways to Defeat the Starfish?
      Change the ideology
      Make them more centralized
      Decentralize yourself
    • Are Starfish Organizations Better?
      There’s give and take
      Decrease in profits
      Give up direction
      Gain valuable information
      Able to respond quicker
    • Hybrid Organizations
      Centralized company that decentralizes internal parts of the business
      Jack Welch and GE
      Centralized company that decentralizes customer experience
      Google
      Amazon
      eBay
    • How Can We Find a Balance?
      Story of Toyota and GM
      Mixing and mingling employees
      This balance may change over time
    • Rules to Keep in Mind for the New Age
      Diseconomies of Scale
      The Network Effect
      The Power of Chaos
      Knowledge at the Edge
      Everyone Wants to Contribute
      http://nummynims.files.wordpress.com/2011/03/starfishpile.jpg?w=500&h=333
    • Rules (cont.)
      Beware the Hydra Response
      Catalysts Rule
      Values ARE the Organization
      Measure, Monitor, Manage
      Flatten or be Flattened
      http://www.wired.com/images_blogs/wiredscience/2009/11/spiders_4b.jpg
    • Personal Thoughts on the Book
      Disappointed there was no mention of Bittorrent, Freenet, Tor, or Linux
      http://upload.wikimedia.org/wikipedia/commons/f/ff/Tor_logo0.png
      http://www.welove-music.com/blog/wp-content/uploads/2010/01/torrent.jpg
      http://1stblogger.com/wp-content/uploads/2011/01/freenetproject.jpg