Clarins Daily Energisers Case study - Sheridan&Co

CASE STUDYCLARINSENERGIZER POP UPSHOP, LONDON

PROJECTOVERVIEWCLIENTClarinsPRODUCTDaily Energizer RangeTARGET MARKET18-30 year olds with emphasis onthe 25+ age rangeBRIEFTo create a Pop Up shop to encouragea new, younger demographic todiscover the new Daily Energizer range

THEOBJECTIVEThe goal was to present this newrange in a setting that felt relaxed,informal and looked fresh, cooland contemporary.We developed a setting that wouldcapture the imagination of the pressand make Clarins relevant andappealing to a younger consumer.This helped achieve the brand’sgoal of creating a group of new andyounger Clarins brand ambassadorsin advance of the national launch.

THESOLUTIONIn order to encourage this youngergeneration of girls to becomeambassadors and lovers of the brand.We created a pop up juice bar andcoffee shop that young girls couldenjoy with their friends whilst alsogiving them the opportunity to getinvolved in a luxurious spa experienceoffering thirty minute Energizerfacials, a free consultation or VIPevening events.

RENDER TOREALITY

ACCOLADES ” ...wanted to thank all of your team for making it look so fantastic. According to Mediacom, the two brands that were most talked about during LFW were Burberry for airing their show live on a giant screen in Piccadilly circus and Clarins for our Pop Up Shop. So from a PR point of view, I would say we absolutely met our objectives and I’m well aware, we have you to thank for that!” SOSHANA GILIS PUBLIC RELATIONS MANAGER, CLARINS (UK) LTD.

PRESSfeatured in every publicationshown here

OUR COMPANYCOMPANY NAME TYPE OF ORGANISATIONSheridan&Co Privately owned companyWEBSITE TYPE OF ORGANISATIONwww.sheridanandco.com Michael Sheridan: CEO & Founder Julien Sheridan: Sales &ADDRESS & NUMBERS Communication DirectorHead Office John Dupuis: President-+44 (0)1858 468 000 US OfficeMarket HarboroughRiverside OFFICE LOCATIONSMarket Harborough Sheridan&Co has offices inLeicestershire London and New York with anLE16 7PT affiliate office in Shanghai.UK HQ, logistics and manufacturing sites are located in MarketLondon Harborough.+44 (0)20 7486 749910A Blandford Street NUMBER OF EMPLOYEESLondon 80 worldwideW1U 4AZUKNew York+1 212 625 166684 Wooster StreetSuite 703NY, NY 10012USACOMPANY REGISTRATIONNUMBER1720277

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Clarins Daily Energisers Case study - Sheridan&Co

by Sheridan&Co on Jun 25, 2012

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