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Internet Marketing ROI

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Transcript

  • 1. Enough of this internet marketing rubbish!
    Show me the money!
  • 2. Well, for starters,
    Internet marketing is
    NOTfree.
  • 3. It Takes People
  • 4. It Takes Technology
  • 5. It Takes Time
  • 6. All of which are
    LIMITED RESOURCES
  • 7. Even if I decide to go ahead with internet marketing, why should I allocate resources to it?
    BigBoss
  • 8. It would generate more revenue too: more transactions, new customers, brand awareness and loyalty…
    Well it would result in cost reduction in marketing and customer service…
    Then there is market research and competitive intelligence
  • 9. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here.
    I ‘d better see an increase our revenue and reduce cost.
    BigBoss
  • 10. I’m your new
    Internet Marketing Manager and I will blow you away with cool stuff like SEO, Social Media Marketing, Email and PPC campaigns and lots more!
    Oh…and the name’s Bond, James Bond
  • 11. Our Facebook friends and Twitter followers are through the roof!
    And you just HAVE to see the comments on our blog!
    Our website traffic has doubled in just a month!
    ONE Month Later
  • 12. Finance Dept.
  • 13. Told you I was super cool!
  • 14. Our social mentions are super dooper!
    And visitors just wont stop coming to our website!
    Our Google Analytics are stunning!
    SIX Months Later
  • 15. I totally rock!
    These awesome results are proof of my coolness!
  • 16. Why are we happy by the way?
    Good question, considering our P&L still sucks.
    Finance Dept.
  • 17. Psst…I heard BigBoss isn’t too happy with you.
    He doesn’t care how many Facebook friends or what page rank we have unless it means we are selling more stuff.
    Darn it, my cover’s been blown!
  • 18. Betty, its me. I need your help, quick.
    What do I do?
    Where do I start?
    Arghhim so super cool, this can’t be happening to me!!
    I need to start linking my awesome results to actual company performance.
  • 19. Relax Bond, you're such a drama queen.
    Lets take this step by step.
    Welcome to the world of
    ROI
  • 20. Investment Gain – Investment Cost
    Investment Cost
  • 21. $$$
    $$$
    Investment
    Non Financial Return
    Financial Return
    Action
    Reaction
    Here’s how the transformation from investment to return occurs Internet marketing.
    Right now, your money is showing a fab non financial return!
    …but remember what BigBoss said…
  • 22. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here.
    I ‘d better see an increase our revenue and reduce cost.
    BigBoss
  • 23. Incoming Links
    Organic Traffic
    Rankings
    Positive press
    Page Ranks
    Pages Indexed
    Positive WOM
    Website Visitors
    Twitter followers
    Here are some non ways to measure on financial return
    Blog comments
  • 24. Hmm…what interesting evidence do we have here for financial return?
  • 25. Create Timelines
    Week 22
    Week 23
    Week 24
    Week 25
    Press Release
    White Paper on SEO
    Kamran starts Tweeting
    PPC Campaign
  • 26. Compare Growth
    Before Internet Marketing
    After Internet Marketing
  • 27. Compare Marketing Costs
    Before Internet Marketing
    After Internet Marketing
  • 28. Compare Sales Revenues
    Before Internet Marketing
    After Internet Marketing
  • 29. Compare Number of Transactions
    Before Internet Marketing
    After Internet Marketing
  • 30. Compare Number of NEW Transactions
    Before Internet Marketing
    After Internet Marketing
  • 31. NOW TRY
    n’
    FRY
    frequency
    reach
    yield
    How often do customers buy?
    (# of transactions)
    How much are your customers spending?
    ($ per transaction)
    How many customers are you targeting?
    (# of NEW transactions)
  • 32. Now all you need to do is overlay timelines, correlate and find a pattern!
  • 33. Thanks Betty, I didn’t think there was anyone more awesome than me!
  • 34. BigBoss,
    I overlaid some of our timelines and found that ever since we began our marketing activities on the Internet,
    our YoY sales are up, our transactions have doubled in number and $amount, our customer base is up by 20%…
    …and I could just go on all day about my coolness…
  • 35. Hmmm….there must be something we are doing right, what’s your take on our Internet Marketing ROI?
    BigBoss
  • 36. Well that’s easy, all we need to do now is plug in our cost savings and revenue gains into the ROI equation!
    Investment Gain – Investment Cost
    Investment Cost
  • 37. Yayyyyy!!!
    Internet Marketing just did wonders for our PnL!
    Finance Dept.
  • 38. Well I’m impressed, looks like Internet marketing is here to stick around for a while!
    BigBoss
  • 39. The name’s Bond… James Bond…
    …drinks anyone?
    errr…drinks anyone?
  • 40. Let Askoli make
    your Internet Marketing strategy and guide you in
    calculating its ROI!
    Contact us now: sales@askoli.com
    Or give us a call: +92 51 2270354