Intermittent Variable Rewards Behavior reinforced intermittently as opposed to consistently is the most difficult to alter or unlearn. This explain why slot machines are so hard to walk away from. A lot of things offer IVRs: phone calls, television, email…
So why is social mediaeven more addictive thanemail (and possibly evencigarettes and alcohol,according to a recentstudy*)?*Study by Chicago Business School in the Journal PsychologicalScience
Sharing activates thedopamine system,creating an urge soirresistible that Humanspeople are willing to devote 30-forgo money to do it. 40% of speech*Study by University of California, Santa Barbara, CA output to self disclosure
As ofSeptember2011,4 percent ofall the photosever taken,140 million,were onFacebook.
This explains whyFacebook spent$1,000,000,000 to purchaseInstagram—a booming photo sharingsite that some have called“the Twitter of pictures.” Image sharing is also the key element of the fastest growing invitation-only social network in the world.
Pinterest is now the 3rd most popularsocial network in the US • As of February 2012, Pinterest had 10.4 million users. • 80% of Pinterests users are female. • 30% of Pinterest users are women 25-34 years old.Protecting the irreplaceable | f-secure.com
Here’s the statistic that isdriving marketers wild.Protecting the irreplaceable | f-secure.com
Image sharing is an opportunity to create sharableCreate to be shared content that also has a call to action to drives customers to take an action.
BESTPRACTICE:Use visualcontent to driveusers follow >like > sign-up >get a trial.
The goal is always acustomer’s email,then a realquantifiablerelationship begins.
5 ways to connect to content• Re-use F-Secure content from our Blogs for your own blog• Share as a Facebook post• Tweet about it• Create graphics and infographic, or re-use ours and re-brand it!• Make it easy to pin your images it to Pinterest to attract qualified customers
Get a copy of this presentation inthe F-SecureSPECIES CommunityOr at http://slideshare.net/fsecure/