ADsquare - Start Up
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ADsquare - Start Up

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Mission Statement [ Product type – Customers - Market Need ] : ...

Mission Statement [ Product type – Customers - Market Need ] :


Products advertising can be really hard to organize, unless contacting known agency with high [expences]expenses. Moreover it is possible to notice how the online advertising and physical advertising are apart. The mission of [Adsquare]ADSQUARE is the creation of a new platform that binds together the digital and the physical advertising in a easier and innovative way. [Adsquare]ADSQUARE proposes a new way to think the advertising online giving to it other access points from the real world. In such way we believe to provide new, powerful and richer advertising campaigns. Our purpose is to create a simple solution that wants to exploit this two realities contemporaneously.
Using [Adsquare]ADSQUARE will be really easy, we in fact aim to the small and medium-sized businesses that have not a complete [visibilty]visibility on the Web and even on the real world.
Users can go to our website, create the page (or the event) for their product/[offert]offer and provide the multimedia contents. Then the event will be published on our platform and in [addtition]addition we build an ad-hoc Square Tag for the product. The square Tag, based on the Microsoft Tag [tecnology]technology, will be the bridge between the real visibility of the product and the online announce. The end customers have only to point at the Square Tag with their smartphone and they will be redirected to the page of the [offert]offer appositely [optimezed]optimized for mobile phones (m.adsquare.com). Furthermore end customers can obtain a stronger reputation checking as many promotions as [possbile]possible. The system will provide also a mechanism for sharing [feeback]feedback on the [offert]offer acquired.

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    ADsquare - Start Up ADsquare - Start Up Presentation Transcript

    • Your advertising… in a Square! Federico Schiano di Pepe June 1, 2011
    • Loading Video,+ Please Wait…
    • + adSquare:: [Extra Slide] Descrizione ServizioAdsquare permette di creare la propria campagna di tag advertising in maniera semplice ed immediata. Con tagadvertising intendiamo un nuovo approccio che collega il mondo dell’advertising online con quello offline.Il servizio che proponiamo ai nostri clienti contiene uno spazio sulla nostra piattaforma web ed uno strumento (lo SquareTag) con cui I nostri clienti possono pubblicizzare il loro prodotto/offerta nel mondo “reale”.Sul nostro sito web ci saranno tutte le promozioni attive (a la Groupon) ed I nostri clienti provvederanno a collocare gliSquare Tags laddove preferiscano.Un utente finale che vuole aderire alla promozione non deve far altro che, dopo averla trovata e localizzata online, recarsidove c’è lo Square Tag e fare il check-in (a la Foursquare). In questo modo sbloccherà il codice che gli permette diusufruire della promozione.Il numero di check-in effettuati insieme alle volte che un utente finale condivide l’offerta gli permettono di incrementare lasua reputazione, accendendo ad ulteriori primozioni o a sconti più vantaggiosi.Spieghiamolo con un esempio:  Lo store X del brand Y vuol promuovere una campagna pubblicitaria per degli sconti che vuole applicare. Attraverso adSquare può creare il suo annuncio sulla piattaforma web e ricevere uno Square da mettere nello store (o dove si preferisce). Gli utenti che vedono l’annuncio possono recarsi sullo store e lì fare “check-in” sullo Square abilitando così lo sconto preannunciato.
    • + adSquare Adsquare permits to create your customizable tag advertising campaigns. 1. Enhanced Visibility Adsquare binds the power of online Couponing with the real world advertising giving you an improved visibility! 2. Easy access and gain sharing! Adsquare provides to the end customers to share the offers they liked and so gain more importance and an increasing number of additional offers.
    • + How does adSquare work? Online Online Coupon Visibility Check new offers on adSquare Website! BusinessCustomers Check-in and obtain the opportunity! Square Tag Offline Visibility
    • + Financial & Milestones 6k 6k 10k 5k UIX Backend 5k 8k 7k Mobile+UIX 5k 8kTech Development Marketing Advertising Tech Development Marketing Adver tising 1 2 3 4 5 6 7 8 9 10 11 12Milestone 1: Prototype Milestone 2: Alpha Milestone 3: Beta First 30k Seed (29.8k Used) Second 30k Seed (All Used) Months
    • + adSquare :: MarketCouponingCheck-in SystemLink betweenOffline and OnlineAdversting
    • + adSquare Team Lorenzo Antonio Federico Giordano Ciciani Davoli Schiano di Pepe Tomassori EE Student Ph.D. CS Student Law Student IE StudentSapienza University Sapienza University Roma Tre University Sapienza University Description of His research is Student Delegate First year student Lorenzo coming about privacy and at Roma Tre but with a lot of soon. security in Mobile University.Radio passion for Social Networks Speaker for computer science, and Distributed RadioPowerStation electronics and Systems. and Events Organizer motors! and Promoter. {lorenzo.ciciani, antonio.davoli, fedeschianodipepe, giordanot91}@gmail.com
    • + Thank you. info@weareadsquare.com