Strictly Private & Confidential
RIOT
Turning Images into your Opinions with a Mobile Application
Company overview
Strictly Private & Confidential
Hello
Our agenda for this evening
 Introducing RIOT
 Where RIOT is going
 How We can en...
Strictly Private & Confidential
Foreword
Give Images Real Power and Purpose, turning them into Your Opinions
Add Text to y...
Strictly Private & Confidential
Adding words to ImagesWhat Riot does:
Why it’s special:
Using Content from
Social Networks...
Strictly Private & Confidential 5
How to use RIOT
Powerful engagement
Strictly Private & Confidential
What RIOT offers
The one-stop platform to create impactful content
O
P
Strictly Private & Confidential
Type sources
info
Notify
Source
User experience compared to the competition
Cumbersome pro...
Strictly Private & Confidential
How to use RIOT
A Content made easy to access
A game changing
Convenience
Strictly Private & Confidential
What RIOT offers
Sourcing and Tracking of the content used
An unprecedented
Experience
Con...
Strictly Private & Confidential
RIOT’s Power of Attraction
Notifications draw members and non-members into the RIOT.
Strictly Private & Confidential
Strictly Private & Confidential
Strictly Private & Confidential
Strictly Private & Confidential
What about Privacy Concerns ?
Our Solution
Strictly Private & Confidential
RIOT’s strength
Striking the perfect balance between Text, Photo and Sociality
At the Conv...
Strictly Private & Confidential
RIOT’s is opening up position in the Overlay realm
A Unique / Differentiated position
IMGU...
Strictly Private & Confidential
What RIOT faces
NO other player with a range of features as comprehensive as RIOT
Being th...
Strictly Private & Confidential
Special focus on Competition:
Over’s success is auspicious for RIOT
Oct 2012 Oct 2013
“Ove...
Strictly Private & Confidential
How RIOT makes money
Premium Offer, Partnerships, Advertising
5%
35%60%
Premium
Partnershi...
Strictly Private & Confidential
RIOT Cost Structure
Shielding Investors from Initial Negative Cash Flows
We use a Segregat...
Strictly Private & Confidential
Conclusion
RIOT is next big thing
RIOT is the only Social overlay-player
Create Iconic Ima...
Strictly Private & Confidential
The team
Fred graduated from Brown
University with a history degree.
Serial entrepreneur a...
Strictly Private & Confidential
Fully Functional
Digital Social Tool
Commercial
Platform
Advertising
Platform
What we need...
Strictly Private & Confidential
24
Sources
Likes
Industry
standard
Portfolio
Actual
Screenshots
What RIOT feels like
Intui...
Strictly Private & Confidential
What RIOT feels like
Selecting your sources – Intuitive and Enticing
Image Selection
Devel...
Strictly Private & Confidential26
One of
many
Full
freedom
Notified
Source
Notified
Source
Actual
Screenshots
What RIOT fe...
Strictly Private & Confidential27
App Landing page
Photo Stream:
Choose between
- Popular
- Fresh
- Relevant
- Recommended...
Strictly Private & Confidential
Q&A
&
Feedback Time
Try us now !
Strictly Private & Confidential
Appendix
Strictly Private & Confidential
User Generated Content Advertising
Tailoring to next generation of advertising
We Use hash...
Strictly Private & Confidential
Featured Competitions
Smart advertising – Sponsored Featuring
Return
2/2
 Competitions
fe...
Strictly Private & Confidential
Revenue Generation options
Fully Integrated – One touch Export InterfaceReturn
1/2
Strictly Private & Confidential
Strengths
Weaknesses & Threats
Opportunities
RIOT
SWOT analysis
• A Social Platform: fully...
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Riot slides gd 1.8.2

  1. 1. Strictly Private & Confidential RIOT Turning Images into your Opinions with a Mobile Application Company overview
  2. 2. Strictly Private & Confidential Hello Our agenda for this evening  Introducing RIOT  Where RIOT is going  How We can envision the future together
  3. 3. Strictly Private & Confidential Foreword Give Images Real Power and Purpose, turning them into Your Opinions Add Text to your Images and transform them into YOUR OPINIONS. Much more than just a Photo Editing App RIOT is a unique social PLUGIN that allows you to PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD. Friends are notified when you use their content allowing for endless Creativity and Humor. Engage the world by giving images real power and purpose. REVOLUTION IS ALWAYS ON TIME App description on I-tunes
  4. 4. Strictly Private & Confidential Adding words to ImagesWhat Riot does: Why it’s special: Using Content from Social Networks What RIOT does Socially adding Words to an Image Introducing The Missing Link in the Social Media Chain
  5. 5. Strictly Private & Confidential 5 How to use RIOT Powerful engagement
  6. 6. Strictly Private & Confidential What RIOT offers The one-stop platform to create impactful content O P
  7. 7. Strictly Private & Confidential Type sources info Notify Source User experience compared to the competition Cumbersome process, stand alone platforms Open Image app Find Image Save Image to Device Edit Image Open overlay app Upload Open Riot Locate Image Edit Image Locate Text Edit text Font Save Export & Notify 1 Platform 7 Steps Find text Copy text Paste text Edit text font Export Open Landing app Up to 4 Platforms 14 Steps
  8. 8. Strictly Private & Confidential How to use RIOT A Content made easy to access A game changing Convenience
  9. 9. Strictly Private & Confidential What RIOT offers Sourcing and Tracking of the content used An unprecedented Experience Content generators will be notified that their content has been used by RIOT users A New, Powerful Engagement that will:  Draw Initial Interest  Increase and Enhances Engagement  Stimulate and Maintain Utilization of the Platform PULL or BE PULLED into the RIOT
  10. 10. Strictly Private & Confidential RIOT’s Power of Attraction Notifications draw members and non-members into the RIOT.
  11. 11. Strictly Private & Confidential
  12. 12. Strictly Private & Confidential
  13. 13. Strictly Private & Confidential
  14. 14. Strictly Private & Confidential What about Privacy Concerns ? Our Solution
  15. 15. Strictly Private & Confidential RIOT’s strength Striking the perfect balance between Text, Photo and Sociality At the Convergence of Image and Text while Riding the Social Scale of others players
  16. 16. Strictly Private & Confidential RIOT’s is opening up position in the Overlay realm A Unique / Differentiated position IMGUR / 9GAG Studio Over / Kanvas RIOT DESIGN HUMOUR GENERIC OPINION 1+ mio downloads 100 million unique visits per month 3+ mio downloads Current overlay space Riot brings a new dimension
  17. 17. Strictly Private & Confidential What RIOT faces NO other player with a range of features as comprehensive as RIOT Being the fully comprehensive one stop platform, RIOT will sweep the competition Competition Import images Import text Smart Import Yahoo Engine Export Existing quote database Social network U to U interaction Image splits NOTIFACTION Engaging World Events PicLab N N N Y N N N N N N Typic N N N Y N N N N N N Photolettering N N N Y N N N N N N Diptic Y (FB, Flikr) N N Y N N N Y N N Quiption N N N Y N N N N N N PinQuote N N N Y Y N N N N N I’d Cap that N N N Y Y N N N N N Overgram N N N Y N N N Y N N Kanvas N N N Y N Y Y N N N Imgur / 9gag N N N Y N N N N N N Studio N N N Y N Y Y Y N N Over N N N Y N N N N N N RIOT Y Y Y Y Y Y Y Y Y Y
  18. 18. Strictly Private & Confidential Special focus on Competition: Over’s success is auspicious for RIOT Oct 2012 Oct 2013 “Over’s” ranking in the App Store “Over” one of the most successful Overlay apps: × Costs 2 USD × User experience limited to innovative Interface and Primary Functionalities Sce Imp Sce Exp Yahoo X Quote datb Social ntwk Image splits NOTIF. Over N N N Y N N N N RIOT Y Y Y Y Y Y Y Y RIOT has ALL it takes to become the Reference RIOT’s comparative advantage:  Free  Rich , One-Stop User experience  Heightened Retention due to Social Dimension 250 500 750
  19. 19. Strictly Private & Confidential How RIOT makes money Premium Offer, Partnerships, Advertising 5% 35%60% Premium Partnership Advertizing User Generated Content Advertising Revenue Sharing Partnerships Premium Package We estimate conversion rate to USD 0.99 Premium Offer at 10%-15% Font, Filters, Grids Turning your images into objects Fully integrated, One touch export to - Zazzle Offering for a CPA or CPL fee our customer basis to to ‘Sponsors’ (brands) for targeted promotional campaigns using image overlaid with texts, mottos, etc Phase 1 Phase 2 Phase 3 Projected Revenue Stream Distribution:
  20. 20. Strictly Private & Confidential RIOT Cost Structure Shielding Investors from Initial Negative Cash Flows We use a Segregated Cost Structure Until Riot is Profitable on a Stand-Alone basis:  Engineering costs to be borne by a Separate Entity* Investments will be used exclusively as Marketing Funds *Liquid Dark Stand Alone Profitability Hypothetical Revenue vs. Cost projections
  21. 21. Strictly Private & Confidential Conclusion RIOT is next big thing RIOT is the only Social overlay-player Create Iconic Images & bring A new Power to Short text Transforms and Increases user engagement Has the functionalities to Sweep competition and become a Reference. Soon people will ‘RIOT that pic’ Support our troops
  22. 22. Strictly Private & Confidential The team Fred graduated from Brown University with a history degree. Serial entrepreneur and Co Founder of RIOT social media. He works in business/product strategy and development. Viacheslav graduated from National Technical University of Ukraine with a Ms in Computer Science. A Software Developer with 10 years of experience developing entertainment and business software for iOS and Windows platforms. Viacheslav acts as CTO for RIOT. Gaëtan graduated in Law from the University of Paris X and Applied Finance from the Singapore Management University. A keen business developer and Co-founder of Riot social media, he works in business development with a special focus on Asia.
  23. 23. Strictly Private & Confidential Fully Functional Digital Social Tool Commercial Platform Advertising Platform What we need How we can envision the future together Development Phases: We need EXPOSURE In order for RIOT to climb the Value creation Ladder at this point:
  24. 24. Strictly Private & Confidential 24 Sources Likes Industry standard Portfolio Actual Screenshots What RIOT feels like Intuitive, Empowering and Addictive
  25. 25. Strictly Private & Confidential What RIOT feels like Selecting your sources – Intuitive and Enticing Image Selection Development in progress Theme Dedicated sections for easiest browsing Text Selection Smooth automated open- loop of images (flips) Strong emphasis put on External (Pull) content Didactic guidance provided to steer user towards choosing external content
  26. 26. Strictly Private & Confidential26 One of many Full freedom Notified Source Notified Source Actual Screenshots What RIOT feels like Intuitive, Empowering and Addictive
  27. 27. Strictly Private & Confidential27 App Landing page Photo Stream: Choose between - Popular - Fresh - Relevant - Recommended Slide Menu Fast access What RIOT feels like Intuitive, Empowering and Addictive Actual Screenshots Feedback
  28. 28. Strictly Private & Confidential Q&A & Feedback Time Try us now !
  29. 29. Strictly Private & Confidential Appendix
  30. 30. Strictly Private & Confidential User Generated Content Advertising Tailoring to next generation of advertising We Use hashtags to reference all content uploaded Know your user We can: - Tailor Fonts to match corporate ID - Add Company logo - We can develop QR codes that will lead you strait to the relevant RIOT section dedicated to “Your” brand (preset message and logo) Create Tailored User Generated Advertising Campaigns for Brands Hashtag referencing Building Customer base Featured campaigns Personalized Interaction Phase 1: Phase 2: Phase 3: Phase 4: Return 1/2 Suggested Refs. to facilitate referencing
  31. 31. Strictly Private & Confidential Featured Competitions Smart advertising – Sponsored Featuring Return 2/2  Competitions featured on Main Page  Or Brand Page … “JUST Show us how you run” Example: New York Users : send us a picture of you running and the winner will have his image printed on a 3x5
  32. 32. Strictly Private & Confidential Revenue Generation options Fully Integrated – One touch Export InterfaceReturn 1/2
  33. 33. Strictly Private & Confidential Strengths Weaknesses & Threats Opportunities RIOT SWOT analysis • A Social Platform: fully connected to the Networks • An Engaging New Experience Provider: Notifications • RIOT rides on Social networks and Smartphones dvlpt. • While remaining an ‘Independent’ cross-over player • A Comprehensive Photo Editing Tool • A sleek, intuitive and Empowering Interface • Timing is with us, Text overlay phenomenon is growing • Market has yet to concentrate • User Generated Content as a medium of Advertising is gaining in momentum • Smartphone market continues to grow • Main threat is for existing player to offer Overlay feature • Copycats • User experience hurt by Merchandizing Unlikely existing player will provide a Cross-platform experience, with Sourcing/Tracking capabilities All Functionalities described here are operational giving RIOT a significant head start Smart Advertising tied to Willingness of User   

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