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Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,                           Reimagine Everything
                                Disney/ABCNews.com
Little apps are not worth it
    anymore - tackle core
    problems instead.




                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
“It’s my data and it’s personal
    to me”
    If you fail they don’t give you a
    second chance!



                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Location profiles are
    expanding.




                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Locations are connecting with
    people’s stories.




                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
What’s around me and the
    activity around me.




                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Trends on mobile:
    Second screen for console
    Connected mobile devices



                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
The work you do this year is
    harder as it’s with people’s
    personal data.



                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Put forth what people want to
    do - but manage their
    expectations



                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Work on the good work - take
    on the hard projects -
    don’t be easy!



                                                                               Mobile Saturday
Ben West       Coleen Carey     Peter Roybal           Roe J. McFarlane
Co-founder,    VP of Product,   Senior Manager of      VP of Product, Redbox
XOMO Digital   Urban Airship    Product Development,
                                Disney/ABCNews.com
Power of the Sharing Economy
Juliet Gorman Nate Blecharczyk Shelby Clark                   David over Goliath
Comm Dir,     Co-founder & CTO   Founder
Etsy          Airbnb             RelayRides
Experience economy is key.




Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Technology is allowing us to sort
    through, aggregate and experience
    something we couldn’t find
    anywhere else.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Airbnb, Etsy, Relayrides are all peer
    to peer exchange networks.
    Experience is a core part of using these
    platforms.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
There is a pendulum swing in the
    culture from where we are less
    attracted to mass culture.
    to where there is some authenticity and
    desire for the experience.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
If you want to be good at this, you
    have to create a better experience
    than what people are currently
    having.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Sharing economy is not disruptive.
    Other things are disrupting it and these
    platforms are responding to it.




Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Proliferation of peer platforms.
    People have less purchasing power then
    they had a decade ago - so they need to
    supplement for the life they had planned
    to live.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
The key is simplification
    Simplifying it allows for more casual
    participants and a community around it.




Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Can reputation be the future of
    regulation?
    Reputations and regulations are there to
    accomplish the same goals - to keep
    consumers safe.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Trust and reputation
    Trust should make your reputation more
    meaningful - but your reputation means
    more if it follows you.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
‘Reputation currency will be like a
    walk-in’
    Trust takes time and building these
    business models takes time even more so
    when people are changing their behavior.



Juliet      Nate
                                              Power of the Sharing Economy
Gorman                         Shelby Clark
            Blecharczyk        Founder
Comm Dir,   Co-founder & CTO   RelayRides
Etsy        Airbnb
Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
You own your own words.




                                                          Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
The pseudo-anonymity
    discourages fame seeking but
    also increases difficulty of
    working in teams longterm


                                                          Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
The desire to exert 'self'
    eventually overcomes the
    anonymous ideal.



                                                          Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
‘Man is least himself when he
    talks in his own person. Give
    him a mask and he will tell you
    the truth’
    Oscar Wilde


                                                          Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
Collaborative experience.
   There are two billion people on the
   Internet and their shared experiences
   change them and the world


                                                          Creativity & Mayhem:
                                                          Anonymous Communities
Gabriella Coleman Quinn Norton   Finn Brunton
                                                          at Work
McGill University   Freelance    School of Information,
                                 University of Michigan
The Best Interface is No Interface

Golden Krishna
Designer, Samsung Design America
Start with insights before
screens.



      The Best Interface is No Interface

      Golden Krishna
      Designer, Samsung Design America
Think first process than
interface.



      The Best Interface is No Interface

      Golden Krishna
      Designer, Samsung Design America
Systems that adapt to
individuals.



      The Best Interface is No Interface

      Golden Krishna
      Designer, Samsung Design America
Learning systems
(e.g. nest.com)



      The Best Interface is No Interface

      Golden Krishna
      Designer, Samsung Design America
Invisible technology /
automated solutions.
(e.g. sensored doors, transmissions,
petzi.com)

        The Best Interface is No Interface

        Golden Krishna
        Designer, Samsung Design America
Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Design effects emotion.




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google          http://developer.android.com/design/get-started/principles.html
Enchant Me
   filling people with joy, letting them
   customize their space



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Simplify my life
   make things easy for people




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Make me amazing.
  empower people to try new things
  and use apps in inventive new ways.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Design principles are aimed at
   avoiding negative emotions.




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
People Self Blame
   When something goes wrong in technology, it
   leads them to a negative emotion.

   “This erodes peoples confidence in their
   own abilities and causes sheer
   frustration.”


                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Only show
         what I need
         when I need it.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Only interrupt
         me when its
         important.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Let me make
         it mine.




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
If it looks the
     same, it should
     act the same.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
I should
         always know
         where I am



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Decide for me
         but let me have
         the final say.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
We need 3 positive emotions to
liſt us up for every 1 negative
emotion that drags us down.
Barbara Fredrickson, 2009




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Trigger Positive Emotions;
 - Pictures are faster than words.
 - Give them tricks that work everywhere
 - Sprinkle encouragement
 - Delight me in surprising ways



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Choose the wrong words and they can
 really backfire
 When it comes to shaping emotions words
 are truly powerful - so the design team at
 Google has a dedicated writer.



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
When writing for UI;
 - Use short words
 - Active verbs and common nouns
 - Avoid Technical Jargon
 - Don’t Shout
 - Use a tone that’s human & approachable



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Google Now is ‘delight me in
  surprising ways’




                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Do the heavy liſting for me
  (e.g. Google Now flight
  details)



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Get to know me (e.g. Google Now
traffic details, weather forecast,
etc.)



                              Android Principles for Designing the Future
Rachel Garb   Helena Roeber
Google        Google
Behavior Change As Value Proposition

Chris Risdon
Adaptive Path
Behavior Change as Value Proposition
Products and Service designes are marketed
on the premise that their benefits - the value
perceived - are specific behavioral-based
outcomes.



          Behaviour Change As Value Proposition

          Chris Risdon
          Adaptive Path
Value Proposition is directly related
to behavior based outcome.
(rewarding outcomes from persistent
behaviors)



         Behaviour Change As Value Proposition

         Chris Risdon
         Adaptive Path
Diminishing Value
When I have to wait for something it doesn’t
seem as valuable as it could be




          Behaviour Change As Value Proposition

          Chris Risdon
          Adaptive Path
Success Momentum
When success is experienced early and oſten,
it reinforces that behavior and has the added
bonus of helping individuals get through the
rough times



          Behaviour Change As Value Proposition

          Chris Risdon
          Adaptive Path
Design for Behavior Change
Design with the intent to change someones
behavior and attitude.




         Behaviour Change As Value Proposition

         Chris Risdon
         Adaptive Path
“Start recognizing that behavior and behavior
change is systematic – it is not random.”




          Behaviour Change As Value Proposition

          Chris Risdon
          Adaptive Path
Act on a Motivational Wave



      Behaviour Change As Value Proposition

      Chris Risdon
      Adaptive Path
Trigger
High motivation
       +
   Easy to do

Behaviour Change As Value Proposition

Chris Risdon
Adaptive Path
Opportune Moments
Commitment & Consistency
Social Proof
Authority



        Behaviour Change As Value Proposition

         Chris Risdon
         Adaptive Path
Good defaults are meant to aid
in the users’ experience



       Behaviour Change As Value Proposition

       Chris Risdon
       Adaptive Path
Why tiny habits give big results
“Celebrations can foster the “tiny thrill” of
accomplishing something, which will in turn
foster the behavior change.” BJ Fogg
www.rackspace.com/blog/building-tiny-habits-in-your-app?utm_source=twitterfeed&utm_medium=twitter




                                   Behaviour Change As Value Proposition

                                   Chris Risdon
                                   Adaptive Path
People will do what they see
other people doing.



       Behaviour Change As Value Proposition

       Chris Risdon
       Adaptive Path
Social Proof
How is it customized to me, you can take
something like social proof as a tactic to get
people to engage - you want to be targeted.



          Behaviour Change As Value Proposition

          Chris Risdon
          Adaptive Path
System Recommendations &
Guidance



      Behaviour Change As Value Proposition

      Chris Risdon
      Adaptive Path
Feed Forward
Help me and guide my next action and not
just be a reflection of my last action




         Behaviour Change As Value Proposition

         Chris Risdon
         Adaptive Path
Choice Architecture
“organizing the context in which people make decisions” -
Nudge, Richard Thaler
People who want to see positive outcomes
are looking for us to make those decisions
for us.



               Behaviour Change As Value Proposition

               Chris Risdon
               Adaptive Path
Persuasive technology is intent to aid
usability but with some persuasion
throw in.




        Behaviour Change As Value Proposition

         Chris Risdon
         Adaptive Path
Collection >Visualization >Story



Data              Feedback Loop            Framing



       Behaviour Change As Value Proposition

       Chris Risdon
       Adaptive Path
Technology                        Psychology


Collection >Visualization >Story




     Behaviour Change As Value Proposition

      Chris Risdon
      Adaptive Path
Every design decision
influences the user.
(however benevolent the intent)




               Behaviour Change As Value Proposition

               Chris Risdon
               Adaptive Path
Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Context is different once you add an
establishing shot.
(opening-transition-theme)



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Akinetopsia or the inability to perceive
motion in our field of view actually is a
neuropsychological disorder.
(http://vimeo.com/13717641)




                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Motion perhaps the most used tool for
establishing transitions in interfaces - is a
fundamental component of our reality and it
helps us understand when something works.



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Interfaces are meant to be tools to support
activities and are like the tools we use in the
physical world a polished transition adds
perceived value to these tools.



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Taxonomy for Transitions



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Discreet
Creates a subtle effect that enhances the
overall experience of an application
subconsciously.



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Showcase
Introduces a recognizable effect for the user
to perceive and enjoy




                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Educational
educates the user on how a system works




                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Processing
masks the processing time




                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
A Transition shouldn’t have false
educational elements
(e.g. a forward transition should have a
similar back transition)



                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Consider introducing a discreet
transition any time and experience
suddenly changes - to soſten it out.
(the more oſten an interface transition is
triggered the more oſten it should be discreet)


                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Of course there are constraints
but keep your canvas in mind and squeeze
the most out of them. Think about
performance and browsers connectivity vs
mobile device experience.


                                          Interface Transitions:
                                          Designing the Space Between
Corey Chandler     Jorge Furuya Mariche
Deep Dive Design   HTC
Present Shock

Douglas Rushkoff
Author Present Shock, Codeacademy
Stock option is tell a
We don’t have the ability to
 rocket fuel for
story anymore.
(our connection to narrative is fading)
 innovation.

          Present Shock

          Douglas Rushkoff
          Author Present Shock, Codeacademy
Stock option is
 rocket fuel for
Technology interrupts narrative
(so narrative collapses)
 innovation.

        Present Shock

        Douglas Rushkoff
        Author Present Shock, Codeacademy
Stock option is
Digifrenia
 rocket fuel for I can’t
Multiple instances of myself which
 innovation.
manage - exist in more then one place at
the same time.


         Present Shock

         Douglas Rushkoff
         Author Present Shock, Codeacademy
Stock option is
Reclaim Timing
 rocket fuel for over time -
How do you recognize patterns
 innovation. rearview mirror.
you don’t draw connections but you learn to
see without looking in the


         Present Shock

          Douglas Rushkoff
          Author Present Shock, Codeacademy
Stock option is
 rocket fuel for
Keep your storage separate
Where you store your things should be
 innovation.
separate from your stream.



         Present Shock

         Douglas Rushkoff
         Author Present Shock, Codeacademy
Stock option is
Streams are things you have to keep
 rocket fuel for
up with
 innovation. in and absorb.
But the things you store are things you can
go through later and take


          Present Shock

          Douglas Rushkoff
          Author Present Shock, Codeacademy
Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Empathy is the key
     Experience economy is key.




                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
People are getting more into
     Experience economy is key.
     privacy and so into the reduction
     of sharing.




                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
The value of every social network
     trends closer to zero.
     Experience economy is key.
     Getting less useful as certain groups
     dominate the conversation.



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
There has been a shiſt in how we
     relate to each other & our lives.
     Experience economy is key.
     We make choices about what we
     communicate through which channel and
     what media we put into circulation.



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Issues about privacy will become
     Experience economy is key.
     more prevalent when it comes to
     big data.




                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
What does it mean when people
     share insteadeconomy is key.
     Experience of creating?
     Re-blogging isn’t authorship.




                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Participation is considered the
     same thing as authorship.
     Experience economy is key.
     10 % of audiences participate
     90 % are lurking



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Creativity is merging with the way
     that people participate.
     Massive numbers of people are key.
     Experience economy is getting
     access to tools of production which is
     changing the shape of authorship.



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Circulation shouldn’t be treated on
     the same level as authorship.
     Experience form of participation,
     Circulation is a economy is key.
     nothing has ever spread independently.



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
What we have now is greater
     visibility and therefore more
     Experience economy is a highly
     cynicism as the internet is key.
     concentrated space.



                                                                       Spreadable Media
Henry Jenkins            Joshua Green Sam Ford
Professor                Senior Strategist   Dir of Digital Strategy
University of Southern   Undercurrent        Peppercomm
California
Connecting & Empowering the Creative World

Scott Belsky
Co-founder, CEO, Behance
The cycle of creativity:
Create, showcase, discover, engage.




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
The web still sucks at a lot of stuff
and oſten subjugates its participants




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Diversity & discovery happens in the
overlap of different communities.
Are we losing this?




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
We’ve empowered the masses without
discernment - the ‘like’ button is
perpetual across the web.
Critical mass vs Credible mass?



       Connecting & Empowering the Creative World

       Scott Belsky
       Co-founder, CEO, Behance
The problem is attribution is not
supported, opportunity is lost.
When you have a connected portfolio
solution for multiple creators, you can work
out who can get attribution.



          Connecting & Empowering the Creative World

          Scott Belsky
          Co-founder, CEO, Behance
Maybe when we tap into data and see
what the credible mass thinks - then
we can incentivize through payment.
The credible mass may be the best route to
meritocracy.



         Connecting & Empowering the Creative World

         Scott Belsky
         Co-founder, CEO, Behance
If you have an ecosystem that fosters
attribution then you’re moving
forward to Creative meritocracy.




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Start-up Soul:
- Initiative > Experience
- Motivated by problems we’re solving
- Love > Money
- Mission > Medium
- Resourcefulness > Mentality


          Connecting & Empowering the Creative World

          Scott Belsky
          Co-founder, CEO, Behance
Aspire for a positive slope with little
wins




         Connecting & Empowering the Creative World

         Scott Belsky
         Co-founder, CEO, Behance
Lead by being the wind at the backs of
your teams




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
What you agree to do, do right




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Learn to gain confidence from being
doubted




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Learn the difference between cynics
and skeptics




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Nothing extraordinary is ever achieved
through ordinary means




        Connecting & Empowering the Creative World

        Scott Belsky
        Co-founder, CEO, Behance
Building Tools for Creativity

David Karp
CEO, Tumblr
“We are all a ‘vanilla’ profile in a
big white page directory - we
need to work to get back
individuality & customization.”


       Building Tools for Creativity

       David Karp
       CEO, Tumblr
“We help people make things
they couldn’t make before,
things they didn’t know they
wanted to make”


       Building Tools for Creativity

       David Karp
       CEO, Tumblr
Tumblr is the place to create.
Not sharing, not liking.



       Building Tools for Creativity

       David Karp
       CEO, Tumblr
“It took us a while to see that
all across this network there
were people aspiring to great
things”


       Building Tools for Creativity

       David Karp
       CEO, Tumblr
“Its an amazing thing to be in a
place where an aspiring creator
can create an audience ”



       Building Tools for Creativity

       David Karp
       CEO, Tumblr
The stuff you create on the web
represents you.



       Building Tools for Creativity

       David Karp
       CEO, Tumblr
How do you harness an audience
for real feedback and
meaningful discussion?



      Building Tools for Creativity

      David Karp
      CEO, Tumblr
Tumblr innovated with ‘Reblog’
and ‘Ask’:
Create cool tools to inspire the
creators.


       Building Tools for Creativity

       David Karp
       CEO, Tumblr
Socials Shiſt Towards Real Privacy

Dave Morin
CEO, Path
Highlight


 “Privacy can mean alot of
                    a lot of
 different things - and Privacy as
 a word requires more
 conversations”


            Socials Shiſt Towards Real Privacy

            Dave Morin
            CEO, Path
Highlight


 “Privacy can mean alot regulate
                          of
 Whats the right - andto
                  way Privacy as
 different at things like privacy in
           things
 and look
 a word requires more
 this particular context?
 conversations”


            Socials Shiſt Towards Real Privacy

            Dave Morin
            CEO, Path
Highlight


 Snapchat represents a of
 “Privacy can mean alotshiſt in
 privacy and soſtware Privacy
 different things - and needs toas
 reflect requires more
 a word this experience more
 deeply.
 conversations”


            Socials Shiſt Towards Real Privacy

            Dave Morin
            CEO, Path
Highlight


 Reflect the way that real
 “Privacy can mean alot of
 conversations happen. The real
 different things - and Privacy as
 human requires more
 a word experiences are reflected
 in those choices.
 conversations”


            Socials Shiſt Towards Real Privacy

            Dave Morin
            CEO, Path
Highlight

 “We spend a lot of time of
                         trying to
 “Privacy can mean alot willing
 get design right.-We’re
 different things minute to throw
                   and Privacy as
 even in requires more
         the last
 a word
 some designs out - we’re
 conversations”
 constantly iterating”


            Socials Shiſt Towards Real Privacy

            Dave Morin
            CEO, Path
Do Good Work & Everything Else Happens

David Lai
Hello Design
Ten ways to do good work:



      Do Good Work & Everything Else Happens

      David Lai
      Hello Design
1. Focus
Do a few things really well.



         Do Good Work & Everything Else Happens

         David Lai
         Hello Design
2. Small steps everyday
There is no better day than today.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
3. Get your ideas down fast
Start with words, sketch with pen and
paper.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
4. Give %150
Then win or lose doesn’t matter.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
5. Be brave
Always anticipate worst case scenario.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
6. Choose carefully
Don’t take every client that knocks the
door.



        Do Good Work & Everything Else Happens

         David Lai
         Hello Design
7. Know who matters
You can lose the battle but win the
war.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
8. Stay humble, stay curious
There is always better than you.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
9. Be open
You never know where it will lead you.



        Do Good Work & Everything Else Happens

        David Lai
        Hello Design
10. Go with your gut, take the
shot
Even if you are wrong, you will get to
right faster.


         Do Good Work & Everything Else Happens

         David Lai
         Hello Design
Big Data & Privacy



                The New Nature vs. Nurture: Big Data & Identity
                *Panel
                Jen Lowe              Molly Steenson
                Columbia University   University of Winconsin




                Fake It! Your Guide to Digital Self Defense
                *Book Reading
                Steffan Heuer          Pernille Tranberg
                Author                Author
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SxSW 2013 Interactive Highlights, Frumatic

  • 1.
  • 2. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Reimagine Everything Disney/ABCNews.com
  • 3. Little apps are not worth it anymore - tackle core problems instead. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 4. “It’s my data and it’s personal to me” If you fail they don’t give you a second chance! Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 5. Location profiles are expanding. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 6. Locations are connecting with people’s stories. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 7. What’s around me and the activity around me. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 8. Trends on mobile: Second screen for console Connected mobile devices Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 9. The work you do this year is harder as it’s with people’s personal data. Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 10. Put forth what people want to do - but manage their expectations Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 11. Work on the good work - take on the hard projects - don’t be easy! Mobile Saturday Ben West Coleen Carey Peter Roybal Roe J. McFarlane Co-founder, VP of Product, Senior Manager of VP of Product, Redbox XOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  • 12. Power of the Sharing Economy Juliet Gorman Nate Blecharczyk Shelby Clark David over Goliath Comm Dir, Co-founder & CTO Founder Etsy Airbnb RelayRides
  • 13. Experience economy is key. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 14. Technology is allowing us to sort through, aggregate and experience something we couldn’t find anywhere else. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 15. Airbnb, Etsy, Relayrides are all peer to peer exchange networks. Experience is a core part of using these platforms. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 16. There is a pendulum swing in the culture from where we are less attracted to mass culture. to where there is some authenticity and desire for the experience. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 17. If you want to be good at this, you have to create a better experience than what people are currently having. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 18. Sharing economy is not disruptive. Other things are disrupting it and these platforms are responding to it. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 19. Proliferation of peer platforms. People have less purchasing power then they had a decade ago - so they need to supplement for the life they had planned to live. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 20. The key is simplification Simplifying it allows for more casual participants and a community around it. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 21. Can reputation be the future of regulation? Reputations and regulations are there to accomplish the same goals - to keep consumers safe. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 22. Trust and reputation Trust should make your reputation more meaningful - but your reputation means more if it follows you. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 23. ‘Reputation currency will be like a walk-in’ Trust takes time and building these business models takes time even more so when people are changing their behavior. Juliet Nate Power of the Sharing Economy Gorman Shelby Clark Blecharczyk Founder Comm Dir, Co-founder & CTO RelayRides Etsy Airbnb
  • 24. Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 25. You own your own words. Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 26. The pseudo-anonymity discourages fame seeking but also increases difficulty of working in teams longterm Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 27. The desire to exert 'self' eventually overcomes the anonymous ideal. Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 28. ‘Man is least himself when he talks in his own person. Give him a mask and he will tell you the truth’ Oscar Wilde Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 29. Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 30. Collaborative experience. There are two billion people on the Internet and their shared experiences change them and the world Creativity & Mayhem: Anonymous Communities Gabriella Coleman Quinn Norton Finn Brunton at Work McGill University Freelance School of Information, University of Michigan
  • 31. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 32. Start with insights before screens. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 33. Think first process than interface. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 34. Systems that adapt to individuals. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 35. Learning systems (e.g. nest.com) The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 36. Invisible technology / automated solutions. (e.g. sensored doors, transmissions, petzi.com) The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  • 37. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 38. Design effects emotion. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google http://developer.android.com/design/get-started/principles.html
  • 39. Enchant Me filling people with joy, letting them customize their space Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 40. Simplify my life make things easy for people Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 41. Make me amazing. empower people to try new things and use apps in inventive new ways. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 42. Design principles are aimed at avoiding negative emotions. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 43. People Self Blame When something goes wrong in technology, it leads them to a negative emotion. “This erodes peoples confidence in their own abilities and causes sheer frustration.” Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 44. Only show what I need when I need it. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 45. Only interrupt me when its important. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 46. Let me make it mine. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 47. If it looks the same, it should act the same. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 48. I should always know where I am Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 49. Decide for me but let me have the final say. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 50. We need 3 positive emotions to liſt us up for every 1 negative emotion that drags us down. Barbara Fredrickson, 2009 Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 51. Trigger Positive Emotions; - Pictures are faster than words. - Give them tricks that work everywhere - Sprinkle encouragement - Delight me in surprising ways Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 52. Choose the wrong words and they can really backfire When it comes to shaping emotions words are truly powerful - so the design team at Google has a dedicated writer. Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 53. When writing for UI; - Use short words - Active verbs and common nouns - Avoid Technical Jargon - Don’t Shout - Use a tone that’s human & approachable Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 54. Google Now is ‘delight me in surprising ways’ Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 55. Do the heavy liſting for me (e.g. Google Now flight details) Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 56. Get to know me (e.g. Google Now traffic details, weather forecast, etc.) Android Principles for Designing the Future Rachel Garb Helena Roeber Google Google
  • 57. Behavior Change As Value Proposition Chris Risdon Adaptive Path
  • 58. Behavior Change as Value Proposition Products and Service designes are marketed on the premise that their benefits - the value perceived - are specific behavioral-based outcomes. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 59. Value Proposition is directly related to behavior based outcome. (rewarding outcomes from persistent behaviors) Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 60. Diminishing Value When I have to wait for something it doesn’t seem as valuable as it could be Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 61. Success Momentum When success is experienced early and oſten, it reinforces that behavior and has the added bonus of helping individuals get through the rough times Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 62. Design for Behavior Change Design with the intent to change someones behavior and attitude. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 63. “Start recognizing that behavior and behavior change is systematic – it is not random.” Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 64. Act on a Motivational Wave Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 65. Trigger High motivation + Easy to do Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 66. Opportune Moments Commitment & Consistency Social Proof Authority Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 67. Good defaults are meant to aid in the users’ experience Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 68. Why tiny habits give big results “Celebrations can foster the “tiny thrill” of accomplishing something, which will in turn foster the behavior change.” BJ Fogg www.rackspace.com/blog/building-tiny-habits-in-your-app?utm_source=twitterfeed&utm_medium=twitter Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 69. People will do what they see other people doing. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 70. Social Proof How is it customized to me, you can take something like social proof as a tactic to get people to engage - you want to be targeted. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 71. System Recommendations & Guidance Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 72. Feed Forward Help me and guide my next action and not just be a reflection of my last action Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 73. Choice Architecture “organizing the context in which people make decisions” - Nudge, Richard Thaler People who want to see positive outcomes are looking for us to make those decisions for us. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 74. Persuasive technology is intent to aid usability but with some persuasion throw in. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 75. Collection >Visualization >Story Data Feedback Loop Framing Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 76. Technology Psychology Collection >Visualization >Story Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 77. Every design decision influences the user. (however benevolent the intent) Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  • 78. Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 79. Context is different once you add an establishing shot. (opening-transition-theme) Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 80. Akinetopsia or the inability to perceive motion in our field of view actually is a neuropsychological disorder. (http://vimeo.com/13717641) Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 81. Motion perhaps the most used tool for establishing transitions in interfaces - is a fundamental component of our reality and it helps us understand when something works. Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 82. Interfaces are meant to be tools to support activities and are like the tools we use in the physical world a polished transition adds perceived value to these tools. Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 83. Taxonomy for Transitions Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 84. Discreet Creates a subtle effect that enhances the overall experience of an application subconsciously. Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 85. Showcase Introduces a recognizable effect for the user to perceive and enjoy Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 86. Educational educates the user on how a system works Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 87. Processing masks the processing time Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 88. A Transition shouldn’t have false educational elements (e.g. a forward transition should have a similar back transition) Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 89. Consider introducing a discreet transition any time and experience suddenly changes - to soſten it out. (the more oſten an interface transition is triggered the more oſten it should be discreet) Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 90. Of course there are constraints but keep your canvas in mind and squeeze the most out of them. Think about performance and browsers connectivity vs mobile device experience. Interface Transitions: Designing the Space Between Corey Chandler Jorge Furuya Mariche Deep Dive Design HTC
  • 91. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 92. Stock option is tell a We don’t have the ability to rocket fuel for story anymore. (our connection to narrative is fading) innovation. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 93. Stock option is rocket fuel for Technology interrupts narrative (so narrative collapses) innovation. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 94. Stock option is Digifrenia rocket fuel for I can’t Multiple instances of myself which innovation. manage - exist in more then one place at the same time. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 95. Stock option is Reclaim Timing rocket fuel for over time - How do you recognize patterns innovation. rearview mirror. you don’t draw connections but you learn to see without looking in the Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 96. Stock option is rocket fuel for Keep your storage separate Where you store your things should be innovation. separate from your stream. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 97. Stock option is Streams are things you have to keep rocket fuel for up with innovation. in and absorb. But the things you store are things you can go through later and take Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  • 98. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 99. Empathy is the key Experience economy is key. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 100. People are getting more into Experience economy is key. privacy and so into the reduction of sharing. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 101. The value of every social network trends closer to zero. Experience economy is key. Getting less useful as certain groups dominate the conversation. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 102. There has been a shiſt in how we relate to each other & our lives. Experience economy is key. We make choices about what we communicate through which channel and what media we put into circulation. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 103. Issues about privacy will become Experience economy is key. more prevalent when it comes to big data. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 104. What does it mean when people share insteadeconomy is key. Experience of creating? Re-blogging isn’t authorship. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 105. Participation is considered the same thing as authorship. Experience economy is key. 10 % of audiences participate 90 % are lurking Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 106. Creativity is merging with the way that people participate. Massive numbers of people are key. Experience economy is getting access to tools of production which is changing the shape of authorship. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 107. Circulation shouldn’t be treated on the same level as authorship. Experience form of participation, Circulation is a economy is key. nothing has ever spread independently. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 108. What we have now is greater visibility and therefore more Experience economy is a highly cynicism as the internet is key. concentrated space. Spreadable Media Henry Jenkins Joshua Green Sam Ford Professor Senior Strategist Dir of Digital Strategy University of Southern Undercurrent Peppercomm California
  • 109. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 110. The cycle of creativity: Create, showcase, discover, engage. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 111. The web still sucks at a lot of stuff and oſten subjugates its participants Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 112. Diversity & discovery happens in the overlap of different communities. Are we losing this? Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 113. We’ve empowered the masses without discernment - the ‘like’ button is perpetual across the web. Critical mass vs Credible mass? Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 114. The problem is attribution is not supported, opportunity is lost. When you have a connected portfolio solution for multiple creators, you can work out who can get attribution. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 115. Maybe when we tap into data and see what the credible mass thinks - then we can incentivize through payment. The credible mass may be the best route to meritocracy. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 116. If you have an ecosystem that fosters attribution then you’re moving forward to Creative meritocracy. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 117. Start-up Soul: - Initiative > Experience - Motivated by problems we’re solving - Love > Money - Mission > Medium - Resourcefulness > Mentality Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 118. Aspire for a positive slope with little wins Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 119. Lead by being the wind at the backs of your teams Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 120. What you agree to do, do right Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 121. Learn to gain confidence from being doubted Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 122. Learn the difference between cynics and skeptics Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 123. Nothing extraordinary is ever achieved through ordinary means Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  • 124. Building Tools for Creativity David Karp CEO, Tumblr
  • 125. “We are all a ‘vanilla’ profile in a big white page directory - we need to work to get back individuality & customization.” Building Tools for Creativity David Karp CEO, Tumblr
  • 126. “We help people make things they couldn’t make before, things they didn’t know they wanted to make” Building Tools for Creativity David Karp CEO, Tumblr
  • 127. Tumblr is the place to create. Not sharing, not liking. Building Tools for Creativity David Karp CEO, Tumblr
  • 128. “It took us a while to see that all across this network there were people aspiring to great things” Building Tools for Creativity David Karp CEO, Tumblr
  • 129. “Its an amazing thing to be in a place where an aspiring creator can create an audience ” Building Tools for Creativity David Karp CEO, Tumblr
  • 130. The stuff you create on the web represents you. Building Tools for Creativity David Karp CEO, Tumblr
  • 131. How do you harness an audience for real feedback and meaningful discussion? Building Tools for Creativity David Karp CEO, Tumblr
  • 132. Tumblr innovated with ‘Reblog’ and ‘Ask’: Create cool tools to inspire the creators. Building Tools for Creativity David Karp CEO, Tumblr
  • 133. Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 134. Highlight “Privacy can mean alot of a lot of different things - and Privacy as a word requires more conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 135. Highlight “Privacy can mean alot regulate of Whats the right - andto way Privacy as different at things like privacy in things and look a word requires more this particular context? conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 136. Highlight Snapchat represents a of “Privacy can mean alotshiſt in privacy and soſtware Privacy different things - and needs toas reflect requires more a word this experience more deeply. conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 137. Highlight Reflect the way that real “Privacy can mean alot of conversations happen. The real different things - and Privacy as human requires more a word experiences are reflected in those choices. conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 138. Highlight “We spend a lot of time of trying to “Privacy can mean alot willing get design right.-We’re different things minute to throw and Privacy as even in requires more the last a word some designs out - we’re conversations” constantly iterating” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  • 139. Do Good Work & Everything Else Happens David Lai Hello Design
  • 140. Ten ways to do good work: Do Good Work & Everything Else Happens David Lai Hello Design
  • 141. 1. Focus Do a few things really well. Do Good Work & Everything Else Happens David Lai Hello Design
  • 142. 2. Small steps everyday There is no better day than today. Do Good Work & Everything Else Happens David Lai Hello Design
  • 143. 3. Get your ideas down fast Start with words, sketch with pen and paper. Do Good Work & Everything Else Happens David Lai Hello Design
  • 144. 4. Give %150 Then win or lose doesn’t matter. Do Good Work & Everything Else Happens David Lai Hello Design
  • 145. 5. Be brave Always anticipate worst case scenario. Do Good Work & Everything Else Happens David Lai Hello Design
  • 146. 6. Choose carefully Don’t take every client that knocks the door. Do Good Work & Everything Else Happens David Lai Hello Design
  • 147. 7. Know who matters You can lose the battle but win the war. Do Good Work & Everything Else Happens David Lai Hello Design
  • 148. 8. Stay humble, stay curious There is always better than you. Do Good Work & Everything Else Happens David Lai Hello Design
  • 149. 9. Be open You never know where it will lead you. Do Good Work & Everything Else Happens David Lai Hello Design
  • 150. 10. Go with your gut, take the shot Even if you are wrong, you will get to right faster. Do Good Work & Everything Else Happens David Lai Hello Design
  • 151. Big Data & Privacy The New Nature vs. Nurture: Big Data & Identity *Panel Jen Lowe Molly Steenson Columbia University University of Winconsin Fake It! Your Guide to Digital Self Defense *Book Reading Steffan Heuer Pernille Tranberg Author Author