Mobile SaturdayBen West       Coleen Carey     Peter Roybal           Roe J. McFarlaneCo-founder,    VP of Product,   Seni...
Little apps are not worth it    anymore - tackle core    problems instead.                                                ...
“It’s my data and it’s personal    to me”    If you fail they don’t give you a    second chance!                          ...
Location profiles are    expanding.                                                                               Mobile Sa...
Locations are connecting with    people’s stories.                                                                        ...
What’s around me and the    activity around me.                                                                           ...
Trends on mobile:    Second screen for console    Connected mobile devices                                                ...
The work you do this year is    harder as it’s with people’s    personal data.                                            ...
Put forth what people want to    do - but manage their    expectations                                                    ...
Work on the good work - take    on the hard projects -    don’t be easy!                                                  ...
Power of the Sharing EconomyJuliet Gorman Nate Blecharczyk Shelby Clark                   David over GoliathComm Dir,     ...
Experience economy is key.Juliet      Nate                                              Power of the Sharing EconomyGorman...
Technology is allowing us to sort    through, aggregate and experience    something we couldn’t find    anywhere else.Julie...
Airbnb, Etsy, Relayrides are all peer    to peer exchange networks.    Experience is a core part of using these    platfor...
There is a pendulum swing in the    culture from where we are less    attracted to mass culture.    to where there is some...
If you want to be good at this, you    have to create a better experience    than what people are currently    having.Juli...
Sharing economy is not disruptive.    Other things are disrupting it and these    platforms are responding to it.Juliet   ...
Proliferation of peer platforms.    People have less purchasing power then    they had a decade ago - so they need to    s...
The key is simplification    Simplifying it allows for more casual    participants and a community around it.Juliet      Na...
Can reputation be the future of    regulation?    Reputations and regulations are there to    accomplish the same goals - ...
Trust and reputation    Trust should make your reputation more    meaningful - but your reputation means    more if it fol...
‘Reputation currency will be like a    walk-in’    Trust takes time and building these    business models takes time even ...
Creativity & Mayhem:                                                          Anonymous CommunitiesGabriella Coleman Quinn...
You own your own words.                                                          Creativity & Mayhem:                     ...
The pseudo-anonymity    discourages fame seeking but    also increases difficulty of    working in teams longterm           ...
The desire to exert self    eventually overcomes the    anonymous ideal.                                                  ...
‘Man is least himself when he    talks in his own person. Give    him a mask and he will tell you    the truth’    Oscar W...
Creativity & Mayhem:                                                          Anonymous CommunitiesGabriella Coleman Quinn...
Collaborative experience.   There are two billion people on the   Internet and their shared experiences   change them and ...
The Best Interface is No InterfaceGolden KrishnaDesigner, Samsung Design America
Start with insights beforescreens.      The Best Interface is No Interface      Golden Krishna      Designer, Samsung Desi...
Think first process thaninterface.      The Best Interface is No Interface      Golden Krishna      Designer, Samsung Desig...
Systems that adapt toindividuals.      The Best Interface is No Interface      Golden Krishna      Designer, Samsung Desig...
Learning systems(e.g. nest.com)      The Best Interface is No Interface      Golden Krishna      Designer, Samsung Design ...
Invisible technology /automated solutions.(e.g. sensored doors, transmissions,petzi.com)        The Best Interface is No I...
Android Principles for Designing the FutureRachel Garb   Helena RoeberGoogle        Google
Design effects emotion.                              Android Principles for Designing the FutureRachel Garb   Helena Roeber...
Enchant Me   filling people with joy, letting them   customize their space                              Android Principles ...
Simplify my life   make things easy for people                              Android Principles for Designing the FutureRac...
Make me amazing.  empower people to try new things  and use apps in inventive new ways.                              Andro...
Design principles are aimed at   avoiding negative emotions.                              Android Principles for Designing...
People Self Blame   When something goes wrong in technology, it   leads them to a negative emotion.   “This erodes peoples...
Only show         what I need         when I need it.                              Android Principles for Designing the Fu...
Only interrupt         me when its         important.                              Android Principles for Designing the Fu...
Let me make         it mine.                              Android Principles for Designing the FutureRachel Garb   Helena ...
If it looks the     same, it should     act the same.                              Android Principles for Designing the Fu...
I should         always know         where I am                              Android Principles for Designing the FutureRa...
Decide for me         but let me have         the final say.                              Android Principles for Designing ...
We need 3 positive emotions toliſt us up for every 1 negativeemotion that drags us down.Barbara Fredrickson, 2009          ...
Trigger Positive Emotions; - Pictures are faster than words. - Give them tricks that work everywhere - Sprinkle encouragem...
Choose the wrong words and they can really backfire When it comes to shaping emotions words are truly powerful - so the des...
When writing for UI; - Use short words - Active verbs and common nouns - Avoid Technical Jargon - Don’t Shout - Use a tone...
Google Now is ‘delight me in  surprising ways’                              Android Principles for Designing the FutureRac...
Do the heavy liſting for me  (e.g. Google Now flight  details)                              Android Principles for Designing...
Get to know me (e.g. Google Nowtraffic details, weather forecast,etc.)                              Android Principles for D...
Behavior Change As Value PropositionChris RisdonAdaptive Path
Behavior Change as Value PropositionProducts and Service designes are marketedon the premise that their benefits - the valu...
Value Proposition is directly relatedto behavior based outcome.(rewarding outcomes from persistentbehaviors)         Behav...
Diminishing ValueWhen I have to wait for something it doesn’tseem as valuable as it could be          Behaviour Change As ...
Success MomentumWhen success is experienced early and oſten,it reinforces that behavior and has the addedbonus of helping i...
Design for Behavior ChangeDesign with the intent to change someonesbehavior and attitude.         Behaviour Change As Valu...
“Start recognizing that behavior and behaviorchange is systematic – it is not random.”          Behaviour Change As Value ...
Act on a Motivational Wave      Behaviour Change As Value Proposition      Chris Risdon      Adaptive Path
TriggerHigh motivation       +   Easy to doBehaviour Change As Value PropositionChris RisdonAdaptive Path
Opportune MomentsCommitment & ConsistencySocial ProofAuthority        Behaviour Change As Value Proposition         Chris ...
Good defaults are meant to aidin the users’ experience       Behaviour Change As Value Proposition       Chris Risdon     ...
Why tiny habits give big results“Celebrations can foster the “tiny thrill” ofaccomplishing something, which will in turnfo...
People will do what they seeother people doing.       Behaviour Change As Value Proposition       Chris Risdon       Adapt...
Social ProofHow is it customized to me, you can takesomething like social proof as a tactic to getpeople to engage - you w...
System Recommendations &Guidance      Behaviour Change As Value Proposition      Chris Risdon      Adaptive Path
Feed ForwardHelp me and guide my next action and notjust be a reflection of my last action         Behaviour Change As Valu...
Choice Architecture“organizing the context in which people make decisions” -Nudge, Richard ThalerPeople who want to see po...
Persuasive technology is intent to aidusability but with some persuasionthrow in.        Behaviour Change As Value Proposi...
Collection >Visualization >StoryData              Feedback Loop            Framing       Behaviour Change As Value Proposi...
Technology                        PsychologyCollection >Visualization >Story     Behaviour Change As Value Proposition    ...
Every design decisioninfluences the user.(however benevolent the intent)               Behaviour Change As Value Propositio...
Interface Transitions:                                          Designing the Space BetweenCorey Chandler     Jorge Furuya...
Context is different once you add anestablishing shot.(opening-transition-theme)                                          I...
Akinetopsia or the inability to perceivemotion in our field of view actually is aneuropsychological disorder.(http://vimeo....
Motion perhaps the most used tool forestablishing transitions in interfaces - is afundamental component of our reality and...
Interfaces are meant to be tools to supportactivities and are like the tools we use in thephysical world a polished transi...
Taxonomy for Transitions                                          Interface Transitions:                                  ...
DiscreetCreates a subtle effect that enhances theoverall experience of an applicationsubconsciously.                       ...
ShowcaseIntroduces a recognizable effect for the userto perceive and enjoy                                          Interfa...
Educationaleducates the user on how a system works                                          Interface Transitions:        ...
Processingmasks the processing time                                          Interface Transitions:                       ...
A Transition shouldn’t have falseeducational elements(e.g. a forward transition should have asimilar back transition)     ...
Consider introducing a discreettransition any time and experiencesuddenly changes - to soſten it out.(the more oſten an inte...
Of course there are constraintsbut keep your canvas in mind and squeezethe most out of them. Think aboutperformance and br...
Present ShockDouglas RushkoffAuthor Present Shock, Codeacademy
Stock option is tell aWe don’t have the ability to rocket fuel forstory anymore.(our connection to narrative is fading) in...
Stock option is rocket fuel forTechnology interrupts narrative(so narrative collapses) innovation.        Present Shock   ...
Stock option isDigifrenia rocket fuel for I can’tMultiple instances of myself which innovation.manage - exist in more then...
Stock option isReclaim Timing rocket fuel for over time -How do you recognize patterns innovation. rearview mirror.you don...
Stock option is rocket fuel forKeep your storage separateWhere you store your things should be innovation.separate from yo...
Stock option isStreams are things you have to keep rocket fuel forup with innovation. in and absorb.But the things you sto...
Spreadable MediaHenry Jenkins            Joshua Green Sam FordProfessor                Senior Strategist   Dir of Digital ...
Empathy is the key     Experience economy is key.                                                                       Sp...
People are getting more into     Experience economy is key.     privacy and so into the reduction     of sharing.         ...
The value of every social network     trends closer to zero.     Experience economy is key.     Getting less useful as cer...
There has been a shiſt in how we     relate to each other & our lives.     Experience economy is key.     We make choices a...
Issues about privacy will become     Experience economy is key.     more prevalent when it comes to     big data.         ...
What does it mean when people     share insteadeconomy is key.     Experience of creating?     Re-blogging isn’t authorshi...
Participation is considered the     same thing as authorship.     Experience economy is key.     10 % of audiences partici...
Creativity is merging with the way     that people participate.     Massive numbers of people are key.     Experience econ...
Circulation shouldn’t be treated on     the same level as authorship.     Experience form of participation,     Circulatio...
What we have now is greater     visibility and therefore more     Experience economy is a highly     cynicism as the inter...
Connecting & Empowering the Creative WorldScott BelskyCo-founder, CEO, Behance
The cycle of creativity:Create, showcase, discover, engage.        Connecting & Empowering the Creative World        Scott...
The web still sucks at a lot of stuffand oſten subjugates its participants        Connecting & Empowering the Creative World...
Diversity & discovery happens in theoverlap of different communities.Are we losing this?        Connecting & Empowering the...
We’ve empowered the masses withoutdiscernment - the ‘like’ button isperpetual across the web.Critical mass vs Credible mas...
The problem is attribution is notsupported, opportunity is lost.When you have a connected portfoliosolution for multiple c...
Maybe when we tap into data and seewhat the credible mass thinks - thenwe can incentivize through payment.The credible mas...
If you have an ecosystem that fostersattribution then you’re movingforward to Creative meritocracy.        Connecting & Em...
Start-up Soul:- Initiative > Experience- Motivated by problems we’re solving- Love > Money- Mission > Medium- Resourcefuln...
Aspire for a positive slope with littlewins         Connecting & Empowering the Creative World         Scott Belsky       ...
Lead by being the wind at the backs ofyour teams        Connecting & Empowering the Creative World        Scott Belsky    ...
What you agree to do, do right        Connecting & Empowering the Creative World        Scott Belsky        Co-founder, CE...
Learn to gain confidence from beingdoubted        Connecting & Empowering the Creative World        Scott Belsky        Co-...
Learn the difference between cynicsand skeptics        Connecting & Empowering the Creative World        Scott Belsky      ...
Nothing extraordinary is ever achievedthrough ordinary means        Connecting & Empowering the Creative World        Scot...
Building Tools for CreativityDavid KarpCEO, Tumblr
“We are all a ‘vanilla’ profile in abig white page directory - weneed to work to get backindividuality & customization.”   ...
“We help people make thingsthey couldn’t make before,things they didn’t know theywanted to make”       Building Tools for ...
Tumblr is the place to create.Not sharing, not liking.       Building Tools for Creativity       David Karp       CEO, Tum...
“It took us a while to see thatall across this network therewere people aspiring to greatthings”       Building Tools for ...
“Its an amazing thing to be in aplace where an aspiring creatorcan create an audience ”       Building Tools for Creativit...
The stuff you create on the webrepresents you.       Building Tools for Creativity       David Karp       CEO, Tumblr
How do you harness an audiencefor real feedback andmeaningful discussion?      Building Tools for Creativity      David Ka...
Tumblr innovated with ‘Reblog’and ‘Ask’:Create cool tools to inspire thecreators.       Building Tools for Creativity     ...
Socials Shiſt Towards Real PrivacyDave MorinCEO, Path
Highlight “Privacy can mean alot of                    a lot of different things - and Privacy as a word requires more conv...
Highlight “Privacy can mean alot regulate                          of Whats the right - andto                  way Privacy...
Highlight Snapchat represents a of “Privacy can mean alotshiſt in privacy and soſtware Privacy different things - and needs t...
Highlight Reflect the way that real “Privacy can mean alot of conversations happen. The real different things - and Privacy ...
Highlight “We spend a lot of time of                         trying to “Privacy can mean alot willing get design right.-We...
Do Good Work & Everything Else HappensDavid LaiHello Design
Ten ways to do good work:      Do Good Work & Everything Else Happens      David Lai      Hello Design
1. FocusDo a few things really well.         Do Good Work & Everything Else Happens         David Lai         Hello Design
2. Small steps everydayThere is no better day than today.        Do Good Work & Everything Else Happens        David Lai  ...
3. Get your ideas down fastStart with words, sketch with pen andpaper.        Do Good Work & Everything Else Happens      ...
4. Give %150Then win or lose doesn’t matter.        Do Good Work & Everything Else Happens        David Lai        Hello D...
5. Be braveAlways anticipate worst case scenario.        Do Good Work & Everything Else Happens        David Lai        He...
6. Choose carefullyDon’t take every client that knocks thedoor.        Do Good Work & Everything Else Happens         Davi...
7. Know who mattersYou can lose the battle but win thewar.        Do Good Work & Everything Else Happens        David Lai ...
8. Stay humble, stay curiousThere is always better than you.        Do Good Work & Everything Else Happens        David La...
9. Be openYou never know where it will lead you.        Do Good Work & Everything Else Happens        David Lai        Hel...
10. Go with your gut, take theshotEven if you are wrong, you will get toright faster.         Do Good Work & Everything El...
Big Data & Privacy                The New Nature vs. Nurture: Big Data & Identity                *Panel                Jen...
Thank you
SxSW 2013 Interactive Highlights, Frumatic
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SxSW 2013 Interactive Highlights, Frumatic

  1. 1. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Reimagine Everything Disney/ABCNews.com
  2. 2. Little apps are not worth it anymore - tackle core problems instead. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  3. 3. “It’s my data and it’s personal to me” If you fail they don’t give you a second chance! Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  4. 4. Location profiles are expanding. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  5. 5. Locations are connecting with people’s stories. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  6. 6. What’s around me and the activity around me. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  7. 7. Trends on mobile: Second screen for console Connected mobile devices Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  8. 8. The work you do this year is harder as it’s with people’s personal data. Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  9. 9. Put forth what people want to do - but manage their expectations Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  10. 10. Work on the good work - take on the hard projects - don’t be easy! Mobile SaturdayBen West Coleen Carey Peter Roybal Roe J. McFarlaneCo-founder, VP of Product, Senior Manager of VP of Product, RedboxXOMO Digital Urban Airship Product Development, Disney/ABCNews.com
  11. 11. Power of the Sharing EconomyJuliet Gorman Nate Blecharczyk Shelby Clark David over GoliathComm Dir, Co-founder & CTO FounderEtsy Airbnb RelayRides
  12. 12. Experience economy is key.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  13. 13. Technology is allowing us to sort through, aggregate and experience something we couldn’t find anywhere else.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  14. 14. Airbnb, Etsy, Relayrides are all peer to peer exchange networks. Experience is a core part of using these platforms.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  15. 15. There is a pendulum swing in the culture from where we are less attracted to mass culture. to where there is some authenticity and desire for the experience.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  16. 16. If you want to be good at this, you have to create a better experience than what people are currently having.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  17. 17. Sharing economy is not disruptive. Other things are disrupting it and these platforms are responding to it.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  18. 18. Proliferation of peer platforms. People have less purchasing power then they had a decade ago - so they need to supplement for the life they had planned to live.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  19. 19. The key is simplification Simplifying it allows for more casual participants and a community around it.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  20. 20. Can reputation be the future of regulation? Reputations and regulations are there to accomplish the same goals - to keep consumers safe.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  21. 21. Trust and reputation Trust should make your reputation more meaningful - but your reputation means more if it follows you.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  22. 22. ‘Reputation currency will be like a walk-in’ Trust takes time and building these business models takes time even more so when people are changing their behavior.Juliet Nate Power of the Sharing EconomyGorman Shelby Clark Blecharczyk FounderComm Dir, Co-founder & CTO RelayRidesEtsy Airbnb
  23. 23. Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  24. 24. You own your own words. Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  25. 25. The pseudo-anonymity discourages fame seeking but also increases difficulty of working in teams longterm Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  26. 26. The desire to exert self eventually overcomes the anonymous ideal. Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  27. 27. ‘Man is least himself when he talks in his own person. Give him a mask and he will tell you the truth’ Oscar Wilde Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  28. 28. Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  29. 29. Collaborative experience. There are two billion people on the Internet and their shared experiences change them and the world Creativity & Mayhem: Anonymous CommunitiesGabriella Coleman Quinn Norton Finn Brunton at WorkMcGill University Freelance School of Information, University of Michigan
  30. 30. The Best Interface is No InterfaceGolden KrishnaDesigner, Samsung Design America
  31. 31. Start with insights beforescreens. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  32. 32. Think first process thaninterface. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  33. 33. Systems that adapt toindividuals. The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  34. 34. Learning systems(e.g. nest.com) The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  35. 35. Invisible technology /automated solutions.(e.g. sensored doors, transmissions,petzi.com) The Best Interface is No Interface Golden Krishna Designer, Samsung Design America
  36. 36. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  37. 37. Design effects emotion. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google http://developer.android.com/design/get-started/principles.html
  38. 38. Enchant Me filling people with joy, letting them customize their space Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  39. 39. Simplify my life make things easy for people Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  40. 40. Make me amazing. empower people to try new things and use apps in inventive new ways. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  41. 41. Design principles are aimed at avoiding negative emotions. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  42. 42. People Self Blame When something goes wrong in technology, it leads them to a negative emotion. “This erodes peoples confidence in their own abilities and causes sheer frustration.” Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  43. 43. Only show what I need when I need it. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  44. 44. Only interrupt me when its important. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  45. 45. Let me make it mine. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  46. 46. If it looks the same, it should act the same. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  47. 47. I should always know where I am Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  48. 48. Decide for me but let me have the final say. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  49. 49. We need 3 positive emotions toliſt us up for every 1 negativeemotion that drags us down.Barbara Fredrickson, 2009 Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  50. 50. Trigger Positive Emotions; - Pictures are faster than words. - Give them tricks that work everywhere - Sprinkle encouragement - Delight me in surprising ways Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  51. 51. Choose the wrong words and they can really backfire When it comes to shaping emotions words are truly powerful - so the design team at Google has a dedicated writer. Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  52. 52. When writing for UI; - Use short words - Active verbs and common nouns - Avoid Technical Jargon - Don’t Shout - Use a tone that’s human & approachable Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  53. 53. Google Now is ‘delight me in surprising ways’ Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  54. 54. Do the heavy liſting for me (e.g. Google Now flight details) Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  55. 55. Get to know me (e.g. Google Nowtraffic details, weather forecast,etc.) Android Principles for Designing the FutureRachel Garb Helena RoeberGoogle Google
  56. 56. Behavior Change As Value PropositionChris RisdonAdaptive Path
  57. 57. Behavior Change as Value PropositionProducts and Service designes are marketedon the premise that their benefits - the valueperceived - are specific behavioral-basedoutcomes. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  58. 58. Value Proposition is directly relatedto behavior based outcome.(rewarding outcomes from persistentbehaviors) Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  59. 59. Diminishing ValueWhen I have to wait for something it doesn’tseem as valuable as it could be Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  60. 60. Success MomentumWhen success is experienced early and oſten,it reinforces that behavior and has the addedbonus of helping individuals get through therough times Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  61. 61. Design for Behavior ChangeDesign with the intent to change someonesbehavior and attitude. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  62. 62. “Start recognizing that behavior and behaviorchange is systematic – it is not random.” Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  63. 63. Act on a Motivational Wave Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  64. 64. TriggerHigh motivation + Easy to doBehaviour Change As Value PropositionChris RisdonAdaptive Path
  65. 65. Opportune MomentsCommitment & ConsistencySocial ProofAuthority Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  66. 66. Good defaults are meant to aidin the users’ experience Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  67. 67. Why tiny habits give big results“Celebrations can foster the “tiny thrill” ofaccomplishing something, which will in turnfoster the behavior change.” BJ Foggwww.rackspace.com/blog/building-tiny-habits-in-your-app?utm_source=twitterfeed&utm_medium=twitter Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  68. 68. People will do what they seeother people doing. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  69. 69. Social ProofHow is it customized to me, you can takesomething like social proof as a tactic to getpeople to engage - you want to be targeted. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  70. 70. System Recommendations &Guidance Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  71. 71. Feed ForwardHelp me and guide my next action and notjust be a reflection of my last action Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  72. 72. Choice Architecture“organizing the context in which people make decisions” -Nudge, Richard ThalerPeople who want to see positive outcomesare looking for us to make those decisionsfor us. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  73. 73. Persuasive technology is intent to aidusability but with some persuasionthrow in. Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  74. 74. Collection >Visualization >StoryData Feedback Loop Framing Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  75. 75. Technology PsychologyCollection >Visualization >Story Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  76. 76. Every design decisioninfluences the user.(however benevolent the intent) Behaviour Change As Value Proposition Chris Risdon Adaptive Path
  77. 77. Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  78. 78. Context is different once you add anestablishing shot.(opening-transition-theme) Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  79. 79. Akinetopsia or the inability to perceivemotion in our field of view actually is aneuropsychological disorder.(http://vimeo.com/13717641) Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  80. 80. Motion perhaps the most used tool forestablishing transitions in interfaces - is afundamental component of our reality and ithelps us understand when something works. Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  81. 81. Interfaces are meant to be tools to supportactivities and are like the tools we use in thephysical world a polished transition addsperceived value to these tools. Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  82. 82. Taxonomy for Transitions Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  83. 83. DiscreetCreates a subtle effect that enhances theoverall experience of an applicationsubconsciously. Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  84. 84. ShowcaseIntroduces a recognizable effect for the userto perceive and enjoy Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  85. 85. Educationaleducates the user on how a system works Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  86. 86. Processingmasks the processing time Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  87. 87. A Transition shouldn’t have falseeducational elements(e.g. a forward transition should have asimilar back transition) Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  88. 88. Consider introducing a discreettransition any time and experiencesuddenly changes - to soſten it out.(the more oſten an interface transition istriggered the more oſten it should be discreet) Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  89. 89. Of course there are constraintsbut keep your canvas in mind and squeezethe most out of them. Think aboutperformance and browsers connectivity vsmobile device experience. Interface Transitions: Designing the Space BetweenCorey Chandler Jorge Furuya MaricheDeep Dive Design HTC
  90. 90. Present ShockDouglas RushkoffAuthor Present Shock, Codeacademy
  91. 91. Stock option is tell aWe don’t have the ability to rocket fuel forstory anymore.(our connection to narrative is fading) innovation. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  92. 92. Stock option is rocket fuel forTechnology interrupts narrative(so narrative collapses) innovation. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  93. 93. Stock option isDigifrenia rocket fuel for I can’tMultiple instances of myself which innovation.manage - exist in more then one place atthe same time. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  94. 94. Stock option isReclaim Timing rocket fuel for over time -How do you recognize patterns innovation. rearview mirror.you don’t draw connections but you learn tosee without looking in the Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  95. 95. Stock option is rocket fuel forKeep your storage separateWhere you store your things should be innovation.separate from your stream. Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  96. 96. Stock option isStreams are things you have to keep rocket fuel forup with innovation. in and absorb.But the things you store are things you cango through later and take Present Shock Douglas Rushkoff Author Present Shock, Codeacademy
  97. 97. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  98. 98. Empathy is the key Experience economy is key. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  99. 99. People are getting more into Experience economy is key. privacy and so into the reduction of sharing. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  100. 100. The value of every social network trends closer to zero. Experience economy is key. Getting less useful as certain groups dominate the conversation. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  101. 101. There has been a shiſt in how we relate to each other & our lives. Experience economy is key. We make choices about what we communicate through which channel and what media we put into circulation. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  102. 102. Issues about privacy will become Experience economy is key. more prevalent when it comes to big data. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  103. 103. What does it mean when people share insteadeconomy is key. Experience of creating? Re-blogging isn’t authorship. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  104. 104. Participation is considered the same thing as authorship. Experience economy is key. 10 % of audiences participate 90 % are lurking Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  105. 105. Creativity is merging with the way that people participate. Massive numbers of people are key. Experience economy is getting access to tools of production which is changing the shape of authorship. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  106. 106. Circulation shouldn’t be treated on the same level as authorship. Experience form of participation, Circulation is a economy is key. nothing has ever spread independently. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  107. 107. What we have now is greater visibility and therefore more Experience economy is a highly cynicism as the internet is key. concentrated space. Spreadable MediaHenry Jenkins Joshua Green Sam FordProfessor Senior Strategist Dir of Digital StrategyUniversity of Southern Undercurrent PeppercommCalifornia
  108. 108. Connecting & Empowering the Creative WorldScott BelskyCo-founder, CEO, Behance
  109. 109. The cycle of creativity:Create, showcase, discover, engage. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  110. 110. The web still sucks at a lot of stuffand oſten subjugates its participants Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  111. 111. Diversity & discovery happens in theoverlap of different communities.Are we losing this? Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  112. 112. We’ve empowered the masses withoutdiscernment - the ‘like’ button isperpetual across the web.Critical mass vs Credible mass? Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  113. 113. The problem is attribution is notsupported, opportunity is lost.When you have a connected portfoliosolution for multiple creators, you can workout who can get attribution. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  114. 114. Maybe when we tap into data and seewhat the credible mass thinks - thenwe can incentivize through payment.The credible mass may be the best route tomeritocracy. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  115. 115. If you have an ecosystem that fostersattribution then you’re movingforward to Creative meritocracy. Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  116. 116. Start-up Soul:- Initiative > Experience- Motivated by problems we’re solving- Love > Money- Mission > Medium- Resourcefulness > Mentality Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  117. 117. Aspire for a positive slope with littlewins Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  118. 118. Lead by being the wind at the backs ofyour teams Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  119. 119. What you agree to do, do right Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  120. 120. Learn to gain confidence from beingdoubted Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  121. 121. Learn the difference between cynicsand skeptics Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  122. 122. Nothing extraordinary is ever achievedthrough ordinary means Connecting & Empowering the Creative World Scott Belsky Co-founder, CEO, Behance
  123. 123. Building Tools for CreativityDavid KarpCEO, Tumblr
  124. 124. “We are all a ‘vanilla’ profile in abig white page directory - weneed to work to get backindividuality & customization.” Building Tools for Creativity David Karp CEO, Tumblr
  125. 125. “We help people make thingsthey couldn’t make before,things they didn’t know theywanted to make” Building Tools for Creativity David Karp CEO, Tumblr
  126. 126. Tumblr is the place to create.Not sharing, not liking. Building Tools for Creativity David Karp CEO, Tumblr
  127. 127. “It took us a while to see thatall across this network therewere people aspiring to greatthings” Building Tools for Creativity David Karp CEO, Tumblr
  128. 128. “Its an amazing thing to be in aplace where an aspiring creatorcan create an audience ” Building Tools for Creativity David Karp CEO, Tumblr
  129. 129. The stuff you create on the webrepresents you. Building Tools for Creativity David Karp CEO, Tumblr
  130. 130. How do you harness an audiencefor real feedback andmeaningful discussion? Building Tools for Creativity David Karp CEO, Tumblr
  131. 131. Tumblr innovated with ‘Reblog’and ‘Ask’:Create cool tools to inspire thecreators. Building Tools for Creativity David Karp CEO, Tumblr
  132. 132. Socials Shiſt Towards Real PrivacyDave MorinCEO, Path
  133. 133. Highlight “Privacy can mean alot of a lot of different things - and Privacy as a word requires more conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  134. 134. Highlight “Privacy can mean alot regulate of Whats the right - andto way Privacy as different at things like privacy in things and look a word requires more this particular context? conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  135. 135. Highlight Snapchat represents a of “Privacy can mean alotshiſt in privacy and soſtware Privacy different things - and needs toas reflect requires more a word this experience more deeply. conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  136. 136. Highlight Reflect the way that real “Privacy can mean alot of conversations happen. The real different things - and Privacy as human requires more a word experiences are reflected in those choices. conversations” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  137. 137. Highlight “We spend a lot of time of trying to “Privacy can mean alot willing get design right.-We’re different things minute to throw and Privacy as even in requires more the last a word some designs out - we’re conversations” constantly iterating” Socials Shiſt Towards Real Privacy Dave Morin CEO, Path
  138. 138. Do Good Work & Everything Else HappensDavid LaiHello Design
  139. 139. Ten ways to do good work: Do Good Work & Everything Else Happens David Lai Hello Design
  140. 140. 1. FocusDo a few things really well. Do Good Work & Everything Else Happens David Lai Hello Design
  141. 141. 2. Small steps everydayThere is no better day than today. Do Good Work & Everything Else Happens David Lai Hello Design
  142. 142. 3. Get your ideas down fastStart with words, sketch with pen andpaper. Do Good Work & Everything Else Happens David Lai Hello Design
  143. 143. 4. Give %150Then win or lose doesn’t matter. Do Good Work & Everything Else Happens David Lai Hello Design
  144. 144. 5. Be braveAlways anticipate worst case scenario. Do Good Work & Everything Else Happens David Lai Hello Design
  145. 145. 6. Choose carefullyDon’t take every client that knocks thedoor. Do Good Work & Everything Else Happens David Lai Hello Design
  146. 146. 7. Know who mattersYou can lose the battle but win thewar. Do Good Work & Everything Else Happens David Lai Hello Design
  147. 147. 8. Stay humble, stay curiousThere is always better than you. Do Good Work & Everything Else Happens David Lai Hello Design
  148. 148. 9. Be openYou never know where it will lead you. Do Good Work & Everything Else Happens David Lai Hello Design
  149. 149. 10. Go with your gut, take theshotEven if you are wrong, you will get toright faster. Do Good Work & Everything Else Happens David Lai Hello Design
  150. 150. Big Data & Privacy The New Nature vs. Nurture: Big Data & Identity *Panel Jen Lowe Molly Steenson Columbia University University of Winconsin Fake It! Your Guide to Digital Self Defense *Book Reading Steffan Heuer Pernille Tranberg Author Author
  151. 151. Thank you

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