WHAT, THE WEB?
Don’t Waste Your Time with Online Fundraising
FOLLOW ALONG AT
www.ugm.ca/tuesday

KEVAN GILBERT
Interactive Media Coordinator, Union Gospel Mission
Kevan Gilbert Online Union Gospel Mission Elbowruminations
www.kevangilbert.com www.ugm.ca www.elbowruminations.com

PEOPLE WHO
PEOPLE WHO
NEED HELP UGM IS HERE
CAN HELP

PEOPLE WHO
PEOPLE WHO
NEED HELP
CAN HELP
MAJOR GIFTS
95% & ANNUAL, OFFLINE GIFTS
5% ONLINE GIVING

THE
INTERNET
AURA OF
MYSTERY
THE AVERAGE YOU AND ME
EMPLOYER

WEB 1.0 WEB 2.0
FOR NON-PROFITS FOR NON-PROFITS
THE ORGANIZATION THE ORGANIZATION
DONORS DONORS

UGM’s NEW STRATEGY
1 LONG TAIL
Encourage the Small gifts are cool. Improve user
experience, encourage regular giving,
and increase site traffic.
2 LOCAL VISITORS
Focus on Advertising is a money-sink. Meet
people in real life, and don’t bother
with the international scene.
Give supporters the graphics, info
3 EQUIP DONORS
to promote UGM
and empowerment they need to raise
awareness and capital for UGM.
This means you

HOW TO AVOID
WASTING YOUR TIME
• BE TRANSPARENT
• CRAVE STATISTICS

YOU + UGM
Thank you for being a wonderful audience.