Your SlideShare is downloading. ×
30 why varieties fail-j. bonany
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

30 why varieties fail-j. bonany

228
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why do new varieties (apple) fail or succeed ? J. Bonany, IRTA
  • 2. Varieties are in the core of the fruit bussiness RETAIL POST- HARVEST ORCHARD VARIETY
  • 3. The “ideal” variety Friendly to the grower •Productive •Well adapted to the area of production •Good fruit quality (pack- out) Friendly to the value chain (warehouse, wholesaler, retailer •Good storage •Long shelf life •High rotation Friendly to the consumer: •Flavour •Food safety •Health •Convenient •Price
  • 4. Of course not a single cause for failure  #1 Poor field or chain performance:  Pre-harvest problems  Post-harvest problems  Poor technical accompaniment  #2 Marketing issues  #3 Consumer acceptance  Insufficient taste/flavour/texture quality  Innapropiate consumer segment target Page  4
  • 5. # 1 Poor field and chain performance  Field performance  Productivity, internal and external fruit quality, tree habit, …  Root of the problem: selection in different environment of final production site  South:  Sunburn  Pre-harvest drop  Poor colour development  Fruit finish (russeting, cracking, scarf skin)  Pest and disesases  Powdery mildew  Codling moth  Northern production areas  Cold hardiness  Fruit size  Pest and diseases  Canker Page  5 Photo: Ontario, Ministry of Industrial and Rural Affaires
  • 6. #1 Poor field and chain performance  Postharvest performance  Scald  Bitter pit  Bruising  Lenticelosis  Internal browning  Other postharvest disorders  Some of the problems discovered only after initial years of large scale production Page  6
  • 7. #1 Poor field and chain performance  Lack of technical guidance  Some of the problems can be managed  Need for a technical accompaniment by breeder or developer of the variety  On site trials  Changes with managed varieties Page  7
  • 8. #2 Marketing issues Page  8 GALA RED DELICIOUS GOLDEN FUJI GRANNY PINK LADY APPLE VARIETIES or APPLE CATEGORIES
  • 9. #2 Marketing issues Page  9 ROYAL GALA BROOKFIELD VENUS
  • 10. #2 Marketing issues GOLDEN SMOOTHEE® REINDERS CRIELAARD ®
  • 11. #2 Marketing issues  Quite rigid categories in the supermarket shelves  Industry succesful in changing within the apple categories  Clonal selection (ie GALAXY by BROOKFIELD)  Not so succesful in introducing new categories  In spite of >70 apple breeding programs  Improvement within the category beyond clonal selection almost nil  Breeding gains not moved rapidly enough into production
  • 12. #2 Marketing issues  Development of new variety (category) is very costly  Promotional costs  Quality assurance systems associated also are capital demanding  Need for an scheme to secure investment  Club or managed varieties  Uniqueness (from the consumer perspective)  In the search for a variety that is so unique that creates a category by itself  However, until now uniqueness has been based either  Flavour  Appearance: skin color  Flesh color Page  12
  • 13. #3 Consumer acceptance VARIETY SSC (ºBrix) ACIDITY (g/L) FIRMNESS (Kg) GOLDEN 14,2 4,7 6,7 ROYAL GALA 13,1 3,2 7,5 STANDARD VARIETIES RED DELICIOUS 13,3 2,5 6,6 FUJI 15,6 3,7 7,0 GRANNY SMITH 12,1 8,7 7,8 AVERAGE 13,6 4,6 7,1 RUBENS 14,5 5,6 6,9 KANZI 14,7 7,0 7,5 NEW VARIETIES JAZZ 14,8 5,7 9,1 PACIFIC QUEEN 17,0 3,4 8,8 PINK LADY 15,8 5,8 8,1 AVERAGE 15,4 5,7 8,1
  • 14. #3 Consumer acceptance  Consumer segmentation  Not all consumers like the same  Need to target each variety to each target group  Are target groups based on age, gender, country ?
  • 15. ARI FUJ JON WEL RUB GD GC JUN LIG KAN PL (+) C1 C2 C3 C4 C5 C6 -3 -2 -1 0 1 2 3 -3 -2 -1 0 1 2 3 A2 A1 Preference Map (A1, A2) #3 Consumer acceptance (preference map) Page  15 F/Sweetness (+) SSC (+) Acidty (+) Sourness(+) Firmness (+)
  • 16. ARI FUJ JON WEL RUB GD GC JUN LIG KAN PL (+) C1 C2 C3 C4 C5 C6 -3 -2 -1 0 1 2 3 -3 -2 -1 0 1 2 3 A3 A1 Preference Map (A1, A3) # Consumer acceptance (preference map) Page  16 T/Juiciness (+) T/Mealiness(-) T/Crispness (+) Acidity (+) Sourness(+) Firmness(+)
  • 17. SUMMARY OF CONSUMER SEGMENTS POPULATION MEGA GROUP A 68% + Sweetness - Sourness >14,4 ºBrix <3,6 g/L C6 6% +Sweetness >15 º Brix < 6 g/L C1 21% C2 38% C5 3% MEGA GROUP B 32 % + Sourness + Crispness >7,0 g/L C3 10% +Sourness + Crispness >7,8 g/L C4 22 % GOLDCHIEF 8.0 RUBENS 7.9 FUJI 7.9 PINK LADY 7.8 GOLDEN D. 7.8 FUJI 7.7 GOLDEN D. 7.1 GOLDCHIEF 6.5 PINK LADY 6.4 RUBENS 6.2 GOLDCHIEF 7.0 FUJI 6.8 PINK LADY 6.7 RUBENS 6.6 GOLDEN D. 6.5 GOLDCHIEF 5.3 FUJI 5.1 PINK LADY 4.9 RUBENS 4.8 GOLDEN D. 4.7 KANZI 6.7 ARIANE 6.1 JUNAMI 5.9 RUBENS 5.7 GOLDCHIEF 5.7 KANZI 7.8 ARIANE 7.4 JUNAMI 7.4 RUBENS 7.0 LIGOL 7.0
  • 18. Focus on field and postharvest performance Field and postharvest performance Consumer acceptance Marketing Page  18
  • 19. Avoiding failures  Need for a more efficient system  Breeding varieties  Evaluation varieties
  • 20. Breeding programs around the world (+70) P&F R WA JAPA N SUD AFIRCA NFRUITEC BRASIL EPAGRI EEUU UCEEUU WSU EEUU UM EUROPE >30 RUSSIA CHINA EEUU PRI JONAGOLDHONEY CRISP FUJI PINK LADY ROYAL GALA JAZZ ARIANE RUBENS MODI KANZI PINOVA DIWA
  • 21. Page  21 Variety testing
  • 22. Could we do it differently ?  Should we design the breeding programs in a different way ?  Select once and test in multiple sites versus  Select in multiple sites at once  Could we predict the performance of a variety in a certain region ?  Could we do the testing of varieties in a different way ?  Now is very similar to the ‘spray and pray’  Can the genomics tools be of any use in this prediction ? Page  22
  • 23. Page  23 Placeholder, enter your own text here Thank you for your attention?