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17 martinelli civ 2013-02 isaaq

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  • 1. ISAAQ® CIV323*         natural snack
  • 2. ISAAQ® CIV323* Breeder, owner and PBR of CIV323: CIV, Italy Global Management and License for Testing,  Plants and Fruits:  KIKU GmbH, Italy
  • 3. ISAAQ® CIV323* natural snack CIV323: 1. Red, „eye-catcher“ 2. Crunchy, crisp 3. Juicy 4. Good flavour (sweet-acid) 5. Good storage and shelf life 6. Compact -> ideal for snacks
  • 4. ISAAQ® CIV323* natural snack NATURAL SNACK – the strategy: 1. Economic changes 2. Social changes 3. Small portions required: smaller families, singles, canteens, caterings, … -> we set a TREND for snacks in apples
  • 5. ISAAQ® CIV323* natural snack A NEW TREND: 1. Traditional coordinated grower -> licensed packer/marketer 2. plus „Direktvermarkter“ -> a) 1st club ever b) capillarity c) easy admin
  • 6. ISAAQ® CIV323* natural snack A NEW TREND: 3. New packaging solutions -> new distribution channels (shops, gas stations, bars, …) 4. NATURAL: no labels, no plastics, bio-degradable packaging, scab resistant variety
  • 7. ISAAQ® CIV323* natural snack GLOBAL SITUATION: Interest created @ Fruitlogistica and other fairs, medias, pubbli- cations, www.isaaq-apple.com, ISAAQ®-days Pilot projects with 5.000 test trees in Italy, Austria, Germany (organic and not), … Interested parties in New Zealand for Asian market.
  • 8. ISAAQ® CIV323* natural snack GROWER: + very easy orchard management + compact growth -> good light exposition + little thinning necessary, if any + high packout + very productive, early&constant harvests + no biannual bearing + highest specific weight of tested varieties + higher picking costs are paid back by concept and productivity/ weight + interesting harvesting window, Gala +15 days - sensitive to oidium ORGANIC IS NOT A LIMIT

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