16 martinelli civ 2013-02 fujion

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16 martinelli civ 2013-02 fujion

  1. 1. EUFRIN LLEIDA Feb. 20, 2013 CIV BREEDING AND DEVELOPMENT IN POME FRUITS
  2. 2. CENTRO INNOVAZIONE VARIETALE MAZZONI GROUP www.mazzonigroup.com SALVI GROUP www.salvi.it TAGLIANI GROUP www.taglianivivai.it
  3. 3. BREEDING PROGRAMMES APPLE VARIETIES STRAWBERRY VARIETIES PEACH AND APRICOT VARIETIES ROOTSTOCKS - APPLE - PEAR - STONE FRUITS PEAR VARIETIES (UNIBO)
  4. 4. CIV VISION QUALITY ECONOMIC SUSTAINABILITY ATTENTION TO THE ENVIRONMENT WE ENHANCE NATURE
  5. 5. CIV PORTFOLIO PATENTS • 165 PVR/USPP/P • 29 countries • 42 varieties TRADEMARKS • 103 trademarks • 49 countries
  6. 6. LICENSED VARIETIES 25 Strawberries 12 Apples (2 clubs) 5 Peaches / Nectarines
  7. 7. RELEASED VARIETIES | APPLE Varieties Civni and Civnired One of the tastiest apple Registerd trademark and PVR are property of Consorzio Italiano Vivaisti.
  8. 8. RELEASED VARIETIES | APPLE • The first CIV Scab resistant variety • Adapted to a very wide range of environments • Innovative RED Crisp Juicy • Strong identity Registerd trademark and PVR are property of Consorzio Italiano Vivaisti.
  9. 9. The new scab resistant apples: sweet and resistant
  10. 10. • Line Trademark • Pilot orchards to verify suitability • Possible area/time exclusivity for one or more varieties • (Russia) THE SWEET RESISTANTS® APPLE VARIETIES
  11. 11. • Similar to Fuji, intense striped red colour • Easier coloration • Less skin problems Fujion •Good taste and storability •Sensory profile similar to Fuji • Easier management •Production •Scab resistance THE SWEET RESISTANTS® APPLE VARIETIES Season: - 3 dd Fuji A LOT OF INTEREST BY GROWERS
  12. 12. Fujion THE SWEET RESISTANTS® APPLE VARIETIES SENSORY PANEL TEST IBIMET CNR 0,0 2,0 4,0 6,0 8,0 Consistenz a Croccantez za Succosità Farinosità Dolcezza Acidità Astringenz a Aroma 0,0 2,0 4,0 6,0 8,0 Consistenz a Croccantez za Succosità Farinosità Dolcezza Acidità Astringenz a Aroma November 2011 November 2012 Fujion Fuji
  13. 13. 0,0 20,0 40,0 60,0 80,0 100,0 Consistenza Farinosità Succosità DolcezzaAcidità Aroma Gradimento  generale Fujion THE SWEET RESISTANTS® APPLE VARIETIES SENSORY PANEL TEST CRA MIlano Fujion Fuji 0,0 20,0 40,0 60,0 80,0 100,0 Consistenza Farinosità Succosità DolcezzaAcidità Aroma Gradimento  generale Six months of storage CA (O2 = 2%; CO2 = 1%)CA + 1-MCP
  14. 14. Fujion • Planned surfaces of planting • coordinated nursery planning of trees • No controlled marketing • Marketers and growers organizations use their own brand
  15. 15. Thank you for your attention For more information amartinelli@civ.it

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