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16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
16 martinelli civ 2013-02 fujion
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16 martinelli civ 2013-02 fujion

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  • 1. EUFRIN LLEIDA Feb. 20, 2013 CIV BREEDING AND DEVELOPMENT IN POME FRUITS
  • 2. CENTRO INNOVAZIONE VARIETALE MAZZONI GROUP www.mazzonigroup.com SALVI GROUP www.salvi.it TAGLIANI GROUP www.taglianivivai.it
  • 3. BREEDING PROGRAMMES APPLE VARIETIES STRAWBERRY VARIETIES PEACH AND APRICOT VARIETIES ROOTSTOCKS - APPLE - PEAR - STONE FRUITS PEAR VARIETIES (UNIBO)
  • 4. CIV VISION QUALITY ECONOMIC SUSTAINABILITY ATTENTION TO THE ENVIRONMENT WE ENHANCE NATURE
  • 5. CIV PORTFOLIO PATENTS • 165 PVR/USPP/P • 29 countries • 42 varieties TRADEMARKS • 103 trademarks • 49 countries
  • 6. LICENSED VARIETIES 25 Strawberries 12 Apples (2 clubs) 5 Peaches / Nectarines
  • 7. RELEASED VARIETIES | APPLE Varieties Civni and Civnired One of the tastiest apple Registerd trademark and PVR are property of Consorzio Italiano Vivaisti.
  • 8. RELEASED VARIETIES | APPLE • The first CIV Scab resistant variety • Adapted to a very wide range of environments • Innovative RED Crisp Juicy • Strong identity Registerd trademark and PVR are property of Consorzio Italiano Vivaisti.
  • 9. The new scab resistant apples: sweet and resistant
  • 10. • Line Trademark • Pilot orchards to verify suitability • Possible area/time exclusivity for one or more varieties • (Russia) THE SWEET RESISTANTS® APPLE VARIETIES
  • 11. • Similar to Fuji, intense striped red colour • Easier coloration • Less skin problems Fujion •Good taste and storability •Sensory profile similar to Fuji • Easier management •Production •Scab resistance THE SWEET RESISTANTS® APPLE VARIETIES Season: - 3 dd Fuji A LOT OF INTEREST BY GROWERS
  • 12. Fujion THE SWEET RESISTANTS® APPLE VARIETIES SENSORY PANEL TEST IBIMET CNR 0,0 2,0 4,0 6,0 8,0 Consistenz a Croccantez za Succosità Farinosità Dolcezza Acidità Astringenz a Aroma 0,0 2,0 4,0 6,0 8,0 Consistenz a Croccantez za Succosità Farinosità Dolcezza Acidità Astringenz a Aroma November 2011 November 2012 Fujion Fuji
  • 13. 0,0 20,0 40,0 60,0 80,0 100,0 Consistenza Farinosità Succosità DolcezzaAcidità Aroma Gradimento  generale Fujion THE SWEET RESISTANTS® APPLE VARIETIES SENSORY PANEL TEST CRA MIlano Fujion Fuji 0,0 20,0 40,0 60,0 80,0 100,0 Consistenza Farinosità Succosità DolcezzaAcidità Aroma Gradimento  generale Six months of storage CA (O2 = 2%; CO2 = 1%)CA + 1-MCP
  • 14. Fujion • Planned surfaces of planting • coordinated nursery planning of trees • No controlled marketing • Marketers and growers organizations use their own brand
  • 15. Thank you for your attention For more information amartinelli@civ.it

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